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Atlantic Street Center Final Client Presentation
- 1. ATLANTIC STREET CENTER Final Presentation Bianca Shi Emelina Berkshire Ong Wan-Jun Rita Tekle
- 2. 1. INTRODUCTION 2. STRATEGY 3. RESEARCH 4. RECOMMENDATIONS 5. CONCLUSION
- 3. BACKGROUND
- 4. ] DELIVERABLES 4. Internal 2. Job 3.Incentive 1. Org Chart Descriptions methods Communication Platform
- 6. 1. INTRODUCTION 2. STRATEGY 3. RESEARCH 4. RECOMMENDATIONS 5. CONCLUSION
- 7. BUSINESS STRATEGY Niche market Cost containment
- 8. NICHE MARKET
- 10. niche market
- 11. cost containment
- 12. 1. INTRODUCTION 2. STRATEGY 3. RESEARCH 4. RECOMMENDATIONS 5. CONCLUSION
- 13. QUESTIONS Who is doing what? How can we improve communications? What are good incentives?
- 14. METHODS Management All-staff Financial Independent interviews survey analysis research
- 15. Large Room for Outdated job Ineffective reliance on improvement communication descriptions government on website funding FINDINGS
- 16. 1. INTRODUCTION 2. STRATEGY 3. RESEARCH 4. RECOMMENDATIONS 5. CONCLUSION
- 17. RECOMMENDATIONS Grow revenues Operate efficiently
- 18. Increasing ROLE CLARITY : Finish updating Job Descriptions
- 19. Increasing EMPLOYEE MOTIVATION: Employee Professional Development Plan
- 20. Improving INTERNAL COMMUNICATION: Bi-Annual Management Retreats
- 21. PODIO Improving INTERNAL COMMUNICATION: Online work platform for collaboration
- 22. Implement
- 23. mailchimp Improving INTERNAL COMMUNICATION: Monthly newsletters
- 24. Implement
- 25. Improving INTERNAL COMMUNICATION: Employee satisfaction surveys
- 26. RECOMMENDATIONS: Blog Grow revenues Operate efficiently
- 27. Employees are INTRINSICAL motivated LY
- 28. Introducing low-cost INCENTIVE METHOD: start a company blog great motivate recognition employees work
- 29. RECOMMENDATIONS Grow revenues Operate efficiently
- 30. Increasing WEB TRAFFIC: Re-evaluate SEO strategy
- 32. Increasing WEB TRAFFIC: Implement Google Analytics
- 33. Implement Analytics
- 34. Improving FUNDING RESOURCES: Diversify funding 75% government funding 4. Follow-up 2. More 3. Utilize with 1. Leverage Board of 81% ratio outreach & promised requests Directors funds
- 35. 1. INTRODUCTION 2. STRATEGY 3. RESEARCH 4. RECOMMENDATIONS 5. CONCLUSION
- 36. Operate Grow efficiently revenues
- 37. FROM ALL OF US
Editor's Notes
- Atlantic Street Center is one of just a few non-profits organizations that serves individuals at every stage in life from toddlers to grandparents. Founded in 1910, ASC has been serving the Seattle Area for over 100 years. Based in Seattle’s central district, ASC directs their resources towards low-income children and youth in Seattle’s central and southeast neighborhoods
- Do more with less, provide more services to target market with less amount of money- increase efficiencyMaintain quality and volume and service forces ASC to operateas efficiently as possible. Do more with less, provide more services to targetmarket with less/same amount of money.
- Thanks Rita. So I’m going to talk a little bit about Atlantic Street Center’s business strategy, and then move on to our project research. So we see ASC’s strategy as two-fold.
- First off, ASC utilizes a niche market strategy. They primarily serve low-income African Americans and other families of color in central and south Seattle. This differentiates them from say, Horn of Africa services, which targets East Efrain immigrants. Catering services to this niche allows ASC to obtain funding and succeed as a business.
- The second part of ASC’s strategy is cost containment. In order to succeed as a business and offer a high quality and quantity of services, ASC seeks to cut down on their costs as much as possible.
- We think ASC’s overall strategy of niche marketing and cost containment is working. We can tell because the demand for ASC’s service is much greater than the services they can supply. We see their business strategy as one of their largest strengths. What they’re doing is working for them. Another thing the age of ASC serves as a strength because it means that the programs they offer are uniquely tailored to their target market.
- When the economy is bad, social service programs get cut. The 85$ billion in mandatory across-board federal budget cuts started on Friday, and this will cause many governmental agencies to deny aid to eligible families. For example, King County already stopped issuing new housing vouchers on Friday.When the recession had hit the hardest in 2008, Atlantic Street Center had to cut back on services and let some employees go even though the demand for services was increasing. They were with out a Human Resources person for over three years, and only recently were able to hire one. During this time ASC employees had to stretch themselves thin in order to to keep up with everything.
- In order to find solutions for the problem, we needed to do some research.
- We conducted one-on-one interviews with managers. Two students attended, one took notes, one asked questions. Used predetermined questions, will include in final report.All employee survey to gather communication data.
- Internet research!
- Implement our recommendations in order to increase efficiency Touch on our deliverable/ overview of recc.