This business plan proposes establishing an MSC Status company called Althi to produce and market a 3D drawing pen. Althi pen will allow users to visualize their ideas in reality. It will use plastic threads and heated polylactic acid that cools through the pen to make 3D objects by hand. The plan outlines target markets of 400,000 units annually for domestic teenagers and ASEAN regional exports of 300 million. It provides details on capital requirements, financial projections, organizational structure, competitors, and marketing strategy to achieve the goals of generating innovation, earning profits, and making Althi popular.

1. BUSINESS PLAN
 Daniel Mazlan
 Anwar Fauzi
 Siti Nur Fatahiah
 Lim Wei Heng

3. What is AlthI pen?
ALTHI pen is a whole new level of pen that let u
visualize your idea into reality

4. 0ur Product

5. Preface
Objective
 To establish a MSC Status Facilities,producing 3D
drawing pen – brand name Althi.
Purpose
 To seek for soft loan and working capital

6. Ultimate Goal
• To generate innovative and creative young
nation
• Earn max profit from it
• Make Althi pen popular.

7. WHAT IS 3D DRAWING PEN
3D Pen uses
• plastic thread
• Melted polylactic acid
• cooled through the
pen,to make 3D
objects by hand.

9. Market Analysis
Domestic 4.5 teenagers
Domestic 400,000/per
year.Age under 12
ASEAN Regional Export
300 Million Target
1st
2nd
3rd

10. HOW CAN
WE ACHIEVE
IT

11. Design &
Prototype
Government
endorsement
Production &
Distribution

12. • More young nation visuallize ideas effectively

13. Main Competitors

14. What makes us
better?

15. COMPARISON
 Wireless
 Portable
 Beautiful design
 Aluminium body
 Slim
Althi

16. Product Variety
Color
ink
Temperature
sensitive ink
Glow in the
dark
ink
Glittering
ink
Aromatic
ink
Elastic
ink

17. Product Variety

18. Product Variety

19. Sales & Marketing
Dep.
Operating & Management
Departmnet
Government
Relation
Manager
Public
relation
Manager
Accounting
Manager
Accountant
Asistant
Manufacturing Logistic
Manager Manager
Production
Supervisor
Assembly
Workers
CEO
Quality
manager
Maintanance
Supervisor
Finance
Department
Quality
Inspectors
Packaging
Workers
Asistant Asistant
Payroll
Asistant
HResource
Manager

20. FINANCIAL PLAN

21. Capital :
RM 60 Mil
Premises
&
Facilities
Design
Work
Prototyping
Testing &
Complience
Scale-Up &
Mass
Production
Market
Ready

22. CAPITAL REQUIREMENT
• Investment cost & project
Machineries …………………………..RM 9,000,000
Plant & office equipment……….RM 1,120,500
Preliminary expenses……………..RM 100,000
Working capital……………………...RM50,600,000
Total……………………………………….RM60,870,500

23. • Financed By:-
Share Capital………………………...RM 200,000.00
Bank Loan……………………………..RM 368,075.00
Overdraft………………………………RM 250,000.00
Total………………………………………RM 818,075.00

24. Material Cost Summary
MATERIAL (400,000 unit)
 Plastic Filament ……………………..RM 28,000,000
Anodized(aluminium body)…....RM 15,600,000
Power Bank……………………………..RM 4,000,000
Speed control button………………RM 2,000,000
LED………………………………………….RM 1,000,000
Total Material Cost RM 50,600,000

25. WEBSITE

26. REFERENCES
• 3Doodler.(2015,January 15). The World's First 3D Printing Pen, Reinvented
(Official)[video file].Retrieved from
https://www.youtube.com/watch?v=emUlHFWcHck
• Techspaper.(2014,April 11). The Smallest 3D Printing Pen[video file].Retrieved
from https://www.youtube.com/watch?v=Hd-H_7IZZd8
• Mazlan,O.(2008)Deltaspec(M) Sdn.Bhd
• Gregory,D.& Chiason,T.(2014)Technology.In Data Design(1ST
Ed.,Vol.1,p.22).New York,NY,USA,Manhattan:Infoactive
• Sarmento,A.(2011).Technology for creativity and innovation tools,techniques
And Application(p.21).Hershey,PA:Information Sciene Reference

27. THANK YOU!!!!