Pricing shouldn't be hard
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If you are a freelancer looking for your first client then putting a price on it can be complicated. Do you price by an hourly rate or do you pick a flat rate for the whole thing? How in-depth should an offer be without confusing the client with too much information. Should you include your portfolio or not? We'll go over all of those questions and more to find a solution that works best. We'll cover the tools I use, the language and structure of the offer and the final cost breakdown for all the tasks involved on a simple website project.
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Pricing shouldn't be hard
- 1. HELLO WORLD! I’m Vladimir Bogdanić @dovla kontrast.studio
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- 9. What is the difference between a good deal and a bad one?
- 10. 10
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- 12. So how do we become more like the awesome car mechanic?
- 19. I KNOW MY MONTHLY SPEND! Congratulations, never go below it!
- 21. ▸ Budget ▸ Client risk ▸ Client knowledge ▸ Deadline ▸ Your knowledge and experience WHAT INFLUENCES THE PRICE?
- 22. “What is your budget for this project? If you get this answered you’ve done most of the work already
- 23. PROPOSAL STRUCTURE Intro – Why? Services/Features – What? Pricing Table – How? Next Steps – When?
- 24. INTRO – WHY?
- 26. SERVICES AND FEATURES – WHAT?
- 27. DON’T DO A WALL OF TEXT BIG FEATURE WITH A TON OF SPECS YOU WON’T UNDERSTAND The path of the righteous man is beset on all sides by the iniquities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of darkness, for he is truly his brother's keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who would attempt to poison and destroy My brothers. And you will know My name is the Lord when I lay My vengeance upon thee. Normally, both your asses would be dead as fucking fried chicken, but you happen to pull this shit while I'm in a transitional period so I don't wanna kill you, I wanna help you. But I can't give you this case, it don't belong to me. Besides, I've already been through too much shit this morning over this case to hand it over to your dumb ass. Do you see any Teletubbies in here? Do you see a slender plastic tag clipped to my shirt with my name printed on it? Do you see a little Asian child with a blank expression on his face sitting outside on a mechanical helicopter that shakes when you put quarters in it? No? Well, that's what you see at a toy store. And you must think you're in a toy store, because you're here shopping for an infant named Jeb.
- 28. THIS IS MUCH NICER SEARCH FEATURE Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. ANALYTICS FEATURE Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.
- 34. Hourly rate ▸ Consulting ▸ Maintenance ▸ Content entry ▸ Things you’ve never done before SOME GOOD EXAMPLES Flat rate ▸ Logo design ▸ Transport costs ▸ Software licences ▸ Things you’re an expert at
- 35. PRICING TABLE EXAMPLE # Service Hours Rate Total 1 Research and Consulting 12 15 € 225 € 2 Copyrighting 23 10 € 230 € 3 Server configuration 4 15 € 75 € # Service Amount Rate Total 1 Logo design (5 variations) 1 1500 € 1500 € 2 Website templates 12 100 € 1200 € 3 Software Licence - 122 € 120 € Total 3350 €
- 36. DO THE ACTUAL MATH Rounded numbers look fake # Service Hours Rate Total 1 Research and Consulting 10 10 € 100 € 2 Copyrighting 20 10 € 200 € 3 Server configuration 10 10 € 100 € # Service Amount Rate Total 1 Logo design (5 variations) 1 500 € 500 € 2 Website templates 10 100 € 1000 € 3 Software Licence - 100 € 100 € Total 2000 €
- 37. FRIENDS AND FAMILY? # Service Hours Rate Total 1 Research and Consulting 12 15 € 225 € 2 Copyrighting 23 10 € 230 € 3 Server configuration 4 15 € 75 € # Service Amount Rate Total 1 Logo design (5 variations) 1 1500 € 1500 € 2 Website templates 12 100 € 1200 € 3 Software Licence - 122 € 120 € Discount 45% - 1508 € Subtotal 3350 € Total 1842 €
- 39. ▸ Add simple terms (deadline, contract) ▸ Describe the timeline for moving ahead ▸ Ask for stuff (logos, content, hosting access) ▸ Give your contact info GIVE THE CLIENT CLEAR DIRECTIONS
- 41. 3. RECAP
- 42. ▸ Track your time and your expenses ▸ Write a structured proposal ▸ Price it properly ▸ Give clear directions ▸ Care personally WHAT HAVE WE LEARNED?