YOU ALWAYS WANT TO CONSIDER EFFECTIVE WAYS TO ENGAGE YOUR AUDIENCE’S INTEREST. To catch your audience’s attention and make an effective connection with them is to tell a great story.

1. HOW TO USE
VIDEO
EFFECTIVELY IN PRESENTATIONS

2. WHEN YOU’RE GIVING A
PRESENTATION
YOU ALWAYS WANT TO
CONSIDER EFFECTIVE
WAYS TO ENGAGE YOUR
AUDIENCE’S INTEREST

3. ONE OF THE MOST
To catch your audience’s attention
and make an effective connection
with them is to tell a great story
EFFECTIVE WAYS

4. HOWEVER!
AND
NOT EVERYBODY IS COMFORTABLE
WITH ENGAGING THIS APPROACH
IT DOES TAKE SOME WORK AND
PRACTICE TO BECOME A GOOD
STORYTELLER

5. IF YOU LACK CONFIDENCE DOING THAT
OR
YOU’VE TRIED THE STORYTELLING METHOD
And it’s just not working out well for you, then
you probably want to try using an effective
storytelling tool that has great entertainment
value for your audience—a video.

6. HOWEVER!
WHEN USING A VIDEO
There are some things you need to consider
to make it blend well within your presentation

7. THE MAJOR POINT OF USING THE VIDEO
IS TO ENHANCE YOUR MAIN POINT AND CONNECT WITH
YOUR AUDIENCE, AND IF YOU DON’T APPROACH THE
DELIVERY OF THE VIDEO CORRECTLY, IT CAN TAKE AWAY
FROM THE PRESENTATION.

8. SO
THERE ARE A FEW THINGS YOU NEED TO CONSIDER
TO MAKE THAT VIDEO
A SUCCESSFUL ASPECT OF YOUR PRESENTATION

9. BUILD IT UP:
You want to get your
audience very interested
in your video. So, one of
the best things to do is to
build up anticipation
before playing it, while at
the same time providing
an effective context.

10. YOU WANT TO MAKE
SURE YOU EFFECTIVELY
INTRODUCE THE VIDEO
AND EXPLAIN THE
PURPOSE FOR IT
EITHER BEFORE OR
AFTER YOU PLAY IT.

11. REMEMBER
DON’T MAKE YOUR
AUDIENCE DO THE WORK
YOU WANT TO DO THE WORK FOR
YOUR AUDIENCE
AND HELP THEM MAKE THE CONNECTION
AND UNDERSTAND THE POINTS YOU
WANT THEM TO GET OUT OF THE VIDEO

12. IF YOU LEAVE IT TO OPEN
YOUR AUDIENCE MAY COMPLETELY MISS THE
POINT OR PURPOSE OF THAT VIDEO

13. DON’T MAKE IT LONG:
THINK OF YOUR VIDEO AS A
CLIP. IT SHOULD BE SHORT
BECAUSE IF IT IS TOO LONG,
IT CAN TAKE AWAY FROM
YOUR EFFECTIVENESS AS A
PRESENTER AND DETRACT
FROM THE MAJOR POINTS
YOU ARE DELIVERING

14. YOU WANT TO LIMIT WHAT YOU SHOW ON VIDEO TO ABOUT
TWO TO FIVE MINUTES, AND KEEP IT RIGHT AT THAT

15. THE LAST THING
YOU WANT IS TO MAKE
THAT VIDEO
TOO LONG AND THEN PEOPLE
MIGHT FORGET WHAT YOU’RE
TALKING ABOUT OR DOING WITH
THE VIDEO IN THE FIRST PLACE

16. APPEARANCE MATTERS:
GET A GOOD VIDEO CLIP
AND BE PROFESSIONAL
WHEN SELECTING ONE.

17. THE BETTER
THE QUALITY OF
THE VIDEO
THE QUALITY OF
YOUR POINT
THIS FACT IS ALSO TRUE FOR SOUND QUALITY, BECAUSE
HOW GOOD THAT VIDEO LOOK IS GOING TO BE A
DIRECT REFLECTION ON YOU

18. YOU NEED TO MAKE SURE YOU ARE
ADDING PURPOSE AND RESEARCH TO
YOUR DELIVERY WHEN USING THAT
VIDEO. IF THE VIDEO ISN’T
SUPPORTING YOUR IDEAS, IT’S NOT
DOING MUCH TO HELP YOU OUT
USE IT TO MAKE THE
POINT:

19. READY TO DELIVER YOUR
NEXT PRESENTATION?

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