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CHECKLIST OF
WAYS TO ANNOUNCE NEW FEATURES
amoeboids.com
Reach users when they are actively using the app and typically
provide a way to chat with support if any problems arise. In addition,
these notifications can usually be targeted to specific types of users.
IN-APP NOTIFICATIONS
Promote new features to email subscribers with an explanation and
links to more information. These emails can be targeted towards
specific users to make them more effective.
EMAIL ANNOUNCEMENTS
May be an appropriate way to announce new features targeting large
enterprise users. In addition, these press releases can provide some
SEO benefit by generating backlinks to a landing page or website.
PRESS RELEASES
Introduce users to a new feature within the application and guide
them along the process. These sequences are particularly useful when
new features change existing user workflows.
ONBOARDING SEQUENCES
Can help promote new features to a broad—but non
targeted—audience. These posts may not generate a lot
of interest from existing users, but they can promote new
features to potential customers.
SOCIAL MEDIA POSTS

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Amoeboids announce-new-features

  • 1. CHECKLIST OF WAYS TO ANNOUNCE NEW FEATURES amoeboids.com Reach users when they are actively using the app and typically provide a way to chat with support if any problems arise. In addition, these notifications can usually be targeted to specific types of users. IN-APP NOTIFICATIONS Promote new features to email subscribers with an explanation and links to more information. These emails can be targeted towards specific users to make them more effective. EMAIL ANNOUNCEMENTS May be an appropriate way to announce new features targeting large enterprise users. In addition, these press releases can provide some SEO benefit by generating backlinks to a landing page or website. PRESS RELEASES Introduce users to a new feature within the application and guide them along the process. These sequences are particularly useful when new features change existing user workflows. ONBOARDING SEQUENCES Can help promote new features to a broad—but non targeted—audience. These posts may not generate a lot of interest from existing users, but they can promote new features to potential customers. SOCIAL MEDIA POSTS