Derek O Sullivan of Crua Outdoors details how he successfully navigated his way through over 8 crowdfunding campaigns to build and sustain a direct to consumer ecommerce busness.

1. The Art of
Crowdfunding
Derek O’Sullivan

2. The Pioneers
of
Crowdfunding
Co-Ops and Credit Unions
Nimrod, Endurance, Quest…
Modern Crowdfunding
• Rewards – Indiegogo 2007, Kickstarter
2009
• Equity – Crowdcube, Seedrs, Fundable
– UK Financial Regulator 2012
• Donation – GoFundMe
• Debt – Peer to peer

3. Some Success Stories…
Peak Design - $32
million in pre-
orders over 9
campaigns
BrewDog - £73
million in Equity
Investment from
122,600 investors
MATE X - €22
million in pre
orders over 2
campaigns

4. Case Study –
The Travel
Tripod

5. Crua’s
Crowdfunding
• Founded 2015 – Traditional distribution
didn’t want to know
• Looked at D2C – Much more control of
destiny – Case Studies
• Kickstarter, now 5 campaigns – 10,000
customers across 50+ countries
• Not ‘Techy’ enough for VC, unless
giving up a Kidney!
• Seedrs – 5 campaigns, 1,000+ investors
– community focus

6. Crua Koala
• https://www.youtube.com/watch?v=RxG8OVJUjvg

7. The Future of
Crowdfunding
• ‘$300 Billion by 2025’
Bloomberg, Oct 30th 2018
• More widespread trust
• Early Adaptors to more Mainstream
• The JOBS Act – USA, 2015/16 – still
restricts
• Expected to grow more quickly in
certain niches

8. Thanks
Questions?