5 purposes and 5 guiding principle. Company (Micro, Small, Medium, …) can’t be managed without consciousness: of the market, of the numbers, of the relationship. Conscious Business is very enlightening. Effectuation approach can focus on improvement process starting with the resources at disposal. Only if these are not sufficient, it is essential to find out new ones. Business planning a 360 degree view: strategic, numerical, relationship-wise. Ocean Blu Theory (Strategy and Leadership) is very useful. A Traction implementation is fundamental to take the plan to reality: Entrepreneurial Operating System approach can help to stay focused on actions and timetable. Mentoring is essential to motivate people. But Conscious Consultancy can’t finsh at this point. Kaizen is the principle for a continuous improvement. The process is never accomplished.