Pecha Kucha Play Unified

1. By Vincent Colman

2.  Thousands of athletes with an intellectual disability
 No place to train
 Not a lot of clubs

3.  Inclusive sportsconcept
 Specific conditions
 Exists in USA & Mexico
 No communication concept

4.  20.000 special athletes to engage in sports by 2020
 Increase of 60% in 4 years
 60% more clubs with inclusive sports concept.
 Money to support it

5.  Communicated to important stakeholders in the sports world
 Conversations with 4 national sports federations in 6 months

6.  Make Play Unified well-known
 Win hearts of famous athletes and fans
 Universal sports law: every athlete wants to win
 Worthy competitors, no pity

7.  6 unknown special athletes
 Challenge famous athletes
 Special athletes in the spotlight

8.  Challenges via short videos on social media
 Banners
 Influencers
 Accepted within 48 hours

9.  Play Unified athletes took on their heroes
 Belgian Red Devils
 Pieter Timmers

10.  Small organization
 Big media channel
 Influencers
 PR

11.  Fundamental change of mentality
 Turnaround of the Belgian sports world
 3.098 new special athletes
 Increase of 22,3%

12.  More clubs that offer inclusive sports concept
 Increase of 36% after 6 months.
 Goal: 60% in 4 years

13.  Sports federations acknowledged the problem
 9! new sports federations
 ROI 4 times more than expected

14.  Communication objectives exceeded
 50 million more than expected
 Play Unified got well known

15.  Communication was executed well
 Growth thanks to Play Unified
 Lot more open to athletes with mental disability

16.  Belgian advertising agency
 Founded in 1991
 “We Create Fans For Brands”
 Effies

17.  Big client
 130 years
 Special edition jars

18.  “Dat Is ‘M”
 Strengthen position as market leader
 Pressure

19.  Important campaigns
 Book about Antwerp
 KRC Genk: new logo and identity

20.  https://www.effiebelgium.be/nl/winner-2017-special-olympics-belgium.asp
 http://www.playunified.be/nl
 https://www.special-olympics.be/nl/
 http://www.ldv.be/