Capstone project on online food delivery solution with Zomato as MVP

1. PRODUCT MANAGEMENT FUNDAMENTALS

2. CUSTOMER INTERVIEWSAPPROACH
1. How often do you go out to eat restaurant/café food?
2. How do you prefer to eat restaurant food; home ordering it or going to the restauran
3. Do you look for any offers while ordering?
4. What are the problems you face (if any) in the restaurants?
5. Would you prefer someone delivering your food at doorstep over dining in?
6. How do you pay for the food?
7. Do you consider the reviews and suggestions of a particular restaurant?
8. Do you always pre plan what to order or chooses from the options in the menu?
9. Do you like to explore and try out food from different cuisines?

3. CUSTOMER INTERVIEWSINSIGHTS
• Customer 1: Ordering from a new place online provides no quality surety
• Customer 2: I like to enjoy the vibes eating in the restaurants rather than eating at hom
• Customer 3: For me, budget plays a vital role in ordering something
• Customer 4: Sometimes it gets frustrating when you drive to your favourite restaurant j
to find out your favourite food item is out of stock
• Customer 5: I love to order online as there’s no hassle of standing in long queues and
save my valuable time
• Customer 6: Sometimes paying with cash is a hassle when the restaurants doesn’t acc
payments

4. AGE GROUP: 18-26 LOCATION: Tier 2 City OCCUPATION: Student
BEHAVIOUR
• Goes to college daily
• Doesn’t know how to cook
• Loves to try out different cuisines
• Prefers to order online
ASPIRATIONS
• Be successful and wealthy
• Be happy and healthy
GOALS
• To find food matching with her budget range
• Explore different foods and cuisines
FRUSTRATIONS
• When there are not enough options as per her taste
• When price doesn’t match her budget range
• Not actual photos provided for dishes when ordering
online
CHALLENGES
• Not enough reviews for trying out new food
• Is food totally safe during these Covid time

5. AGE GROUP: 23-50 LOCATION: Tier 1 City OCCUPATION: Engineer
BEHAVIOUR
• Goes to work daily
• Lives away from home
• Loves home made food
• Doesn’t know how to cook well
• Orders food multiple times in a week
ASPIRATIONS
• Be successful
• To work for top IT companies
GOALS
• Wants to eat tasty food without it being too
unhealthy
• Try out different cuisines
FRUSTRATIONS
• When unable to decide what to order from multiple
options
• Finding new and exciting food consumes a lot of time
• When the food packaging is not eco-friendly
CHALLENGES
• Getting the food delivered on time
• Finding the genuine reviews of a particular
cafe/restaurant

6. LOCATION: Tier 1 City
BEHAVIOUR
• Follows a good diet habit
• Hates fried food and is obsessed with protein
rich food
• Remains busy because of work and hence orders
food online
• Keep a check on calories of each food
ASPIRATIONS
• To lead a healthy lifestyle
• Be happy
GOALS
• To easily find quality and healthy food
• to easily decide what to order online
FRUSTRATIONS
• Finding healthy food easily is a task in itself
• When food is not tasty
• When the restaurants/cafes doesn’t listen to specific
order tweaks given by her
CHALLENGES
• Finding only vegetarian protein rich diet
• Knowing the hygiene of a restaurant
• Knowing about the calories of a particular order
This include Gym/Yoga Instructors and also people with certain health
conditions

7. EMPATHY MAP-STUDENTPERSONA
FEELS
SAYS
DOES
THINKS
• Don’t want to cook today, lets try something new
• How do I know which is the best restaurant near me
• I can’t find food that matches my interest
• Is this veg or non-veg
• Are there any offers available
• Food has to be hot and fresh
•How this food will taste?
• Spend time scrolling and deciding what food to order
• Check ratings of the restaurant/food
• Does online payment
• Check the delivery status
• Craving for the food
• Feeling excited to try new food
• Worried, what if food is not tasty
PAINS
GAINS/NEEDS
 Need not have to go out to get food
 Want to have card payment option
 Comfortably wait for the food at home
itself, saves the hassle of standing in
queues for takeaway orders
 Hard to find what to order
 Inconvenience in paying cash

8. VALUE PROPOSITION CANVAS- Student
Persona
JOBS
• Install app
• Browse through
multiple dishes
• Make order
• Pay for the order
• Wait for the order
to arrive
• Don’t know what exactly to order
• Budget constraint
•
• No availability of good discounts/offers
• Sometimes delivery takes up too much time
• Saves time and hassle of waiting in queues
• Multiple options to choose from
•
• Easy to use (just order and pay)
• Comparable prices of similar foods
• Availability of food appropriate for
certain health condition
GAINS
PAINS
• Customer reviews & feedbacks helps in choosing
what to order
• Affordable prices
•
• Availability of cashback, discount and coupons
• Almost accurate ETA which can tracked live
• Easy search feature
•
• Quality food
• Customer ratings helps significantly
• Book a table in advance to avoid waiting in
queues
• All restaurants and delivery persons
follows safety guidelines
• Available on PlayStore
and AppStore
• Huge number of
listed restaurants
and cafes
• Multiple payment
options
• Customer
support
PRODUCTS
& SERVICES
GAIN
CREATORS
PAIN
RELIEVERS
VALUE MAP Customerprofile

9. PROBLEM USERS BENEFITS FEATURE ASSUMPTIONS MVP
What’s the problem
and successful
outcome?
What’s the smallest
thing we can do to
test that?
What benefits are
the customers
looking for?
What solutions
might solve that?
What is the riskiest
assumption we
have?
Who are the
customers that are
affected?
•No vast options to
choose from
• Standing in
queues for
takeaway orders
• Less healthy food
items
• Students/ working
professionals that live
away from home
• Health conscious
people
• People with
ailments
• Huge variety to
choose from
• Pocket friendly
food items
• Healthy diet
foods
• Only verified
restaurants listed,
hence only quality
food
• Multiple payment
options
• Multiple discount
coupons while
ordering
• Providing quality
food always
• On time fast
delivery
• Providing users
with daily
discounts
•A user friendly
food ordering app
• Provides good
variety to choose
from
• Live tracking of
delivery

10. MINIMUMVIABLE PRODUCT (MVP)
Zomato: Online food ordering app which helps
customers to simply click, choose, and
pay for the order.
Provides different experience to users along with its easy to use
features-
• Search and order from any of the restaurants listed
• Pay for the order
• Track your order

11. CoreFeaturesof MVP
Customer Side
• Easy to install
• Comfortable UI
• Search your fav. Food
• Order online
• Multiple payment options
• Real time tracking of the order
• Rate and review your food item
Restaurant Side
• Order management
• Menu management
• Accept/Cancel orders
• Manage the discount & deals
to be given
Driver Side
• Register and login
• Complete profile
• Check orders
• Accept/Reject orders
• Map to view the delivery route
• Call to customer for further details
So along with the main target segement of the app which is customers, other features which can’t be neglected and are
important features for the app to work are the restaurants and its delivery partners.

12. CUSTOMERJOURNEY
1. Feeling Hungry
•Craving for fav. Dish
and thinks of
ordering it
2. Opens app
• Arrives at the
homepage of the app
3. Browses menu
•Searches his fav.
Restaurant/dish or simply
browses through the
given options
4. Makes decision
• Finally decides what
he/she needs to order
5. Places order
• Checks for any
available offers
• Pay for the order
6. Waits for the
order
• Checks the real time
delivery status
7. Order is delivered
• Collects the order
• Tastes the food
• Provides ratings & review

13. MVP APP OVERVIEW (Customer side)
1. Register/Login 2. Search or choose
from menu
3. Select the payment
method
4. Finally place the order

14. MVP VALUE, RISKS AND SCOPE OF IMPROVEMENT
Value Creation
• Gives a wide variety to choose
from
• No hassle of going out and
standing in long queues
• Reduce your waiting time by
booking a table on app itself
• Provides multiple offers/discounts
while paying
• Thanks to its easy to use UI,
everyone can order with 3 easy steps-
login, browse, pay
Risk & Real Time Issues
• Making sure the menu stays updated for all restaurants
• Making sure all safety guidelines are being followed by
restaurants and delivery partners
• Damaging of food item while delivering
• Making sure there is no delay in delivery of items
Scope of Improvement
• Adding more restaurants and food items
• Increasing the area of service
• Providing with more better offers
• Training staff and delivery partners

15. THANK YOU.