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Session 4 loyalty

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V
Vijay Singh

thevijaysingh at gmail.com

Marketing
1 of 14
Loyalty Programs Shahaida P shahaida@asci.org.in
Relationship Planning & Customer Profitability
Relationship Policy by Relationship Phase
Types of Segmentation
Indian oil- Loyalty programs
IOC Loyalty initiatives • Indian Oil citibank card • Convenio shopping store • Check and win • Host of facilities- ATM, car care, friendly staff
Bharat petroleum • Enhanced fuel perception- Pure for sure • In & out stores • Bazaar • Credit cards • Kiosks • Customer engagement • BPCL Ghar • Etc……
HPCL • Club HP • Payback • Credit cards • Tie-ups with Airtel • Fedex • ICICI • Etc…
Session 4 loyalty
Session 4 loyalty
Session 4 loyalty

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Session 4 loyalty