This task required me to create a digital look book demonstrating the ability to develop a relevant promotional campaign for a specific product and target consumer.

1. Urban Lookbook AW//15
AW//15
Street Lookbook

2. “Modern design becomes
the eye catcher because
it's out of context, it
is something newborn and
fresh, something people
have never seen before.
I mean, that in itself
is the way we should
sort of stimulate the
senses of society, this
urban condition.”
- Ross Lovegrove
“
Urban AW//15

3. Urban AW//15

4. old school urban
look 1
Urban AW//15

5. “there
ain’t no
romance
around
here”
Urban AW//15

6. Urban AW//15

7. Urban AW//15
“it’s not
classy, nor is
it chic, but
it’s urbanality”

8. old school urban
look 2
Urban AW//15

9. Urban AW//15
“Some people
become cops
because they
want to make
the world a
better place.
Some people
become vandals
because they
want to make
the world a
better looking
place.”

10. Urban AW//15

11. old school urban
look 3
Urban AW//15

12. Urban AW//15

13. Urban AW//15

14. Urban AW//15

15. old school urban
look 4
Urban AW//15

16. Urban AW//15

17. Urban AW//15

18. Urban AW//15

19. Urban AW//15

20. Urban AW//15

21. Urban AW//15

22. ““Street culture is a culture of
containment. Most young people
do not realize that it all too
often leads to a “dead end”.
“Street culture,” as I am using
the term, is a counterforce to
movement culture. Street culture
in contemporary urban reality is
synonymous with survival at all
costs. This world view is mostly
negative, because it demands
constant adjustment to circum-
stances that are often far
beyond young people’s control or
understanding, such as econom-
ics, education, housing, employ-
ment, nutrition, law, and so
forth.”
- Haki R. Madhubuti
Urban AW//15

23. Urban AW//15

24. Urban AW//15

25. ““With its population made up of
two categories of people, those
who do business and those upon
whom they prey, the city has
only a painful life to offer the
young person who goes there to
learn and to study; for sooner
or later anyone who lives there,
whatever his constitution, be-
comes disturbed and is eventual-
ly deranged and destroyed by the
city, often in the most deadly
and insidious manner.”
- Thomas Bernhard
Urban AW//15

26. ““Non ho atteso una risposta ai
miei quesiti e sono rimasta
seduta dov’ero, pronta ad alzarmi
e ballare da sola sul brano seg-
uente, che mi auguravo non essere
un lento. In effetti, questo è
forse il più grande difetto che
si potrebbe imputarmi. Mi è
sempre piaciuto pensarmi legata a
un passato che non ho mai conos-
ciuto, imprigionata in un tempo
che non mi appartiene, ma sono
solo un’esponente della mia gen-
erazione, e la mia generazione va
di fretta. I lenti, a quanto
pare, non li conosce più.”
- Sara Zelda Mazzini
Urban AW//15

27. Urban AW//15

28. Urban AW//15

29. Urban AW//15

30. Urban AW//15