Game marketing and research

1. Marketing – 150 what the game is in the market story
X statement- 150
The story is a about a monkey that has been experimented on in a animal testing
lab. Thanks to the different tests that have been preformed on it the monkey
goes deeper and deeper into the realm of insanity before finally loosing all
footings in the world of reality and sub coming to a psychotic break. With
unstoppable fury the monkey breaks out of the research lab while going throw
delusions and hallucinations. The monkey then fights its way throw varies types
of different environments trying to get back to the jungle while going throw
psychosis. Through out the duration of the story the monkey will end up with the
psychotic breaks getting worse and worse. This will cause increased difficulty in
the latter stages of the game.
The game fits in well with earlier home console platform games. With a
simplistic story and rather straightforward gameplay it has the feel of a late 90’s
to early 00’s game. This will fit well into a market for both causal and hard-core
gamers. This is mainly due to the nostalgic sense that the game gives off letting
people who may no longer play games pick up and have a bit of fun with. It also
appeals to hard-core gamers for pretty much the same reason. The game is
simple platform wise and really isn’t anything new per say but is nostalgic in its
premise and the unique story set up will allow it to fit in but also stick out in the
market place.
http://www.sonicretro.org/2011/08/generations-3ds-brings-mushroom-hill-
reminder-it-still-exists/sonic-generations-3ds-mushroom-hill-zone-screenshot-
11/
http://uk.ign.com/articles/2011/09/01/sonic-generations-3ds-aint-no-
compromise
http://www.modojo.com/reviews/sonic_generations

2. http://en.sonicscanf.org/gallery/nintendo-3ds-2/23783image2011-0725-2249-
15/
Using these screenshots as inspiration we decided on a retro classic style of
game but done in a first person perspective.