This document is a portfolio by Victoria Coca showcasing her graphic design, photography, and fine art work. It includes examples of logo designs she created for businesses like Roca Reserva winery and Azucar Patisserie bakery. It also features photographs she took of locations in Denver, Taos, New Mexico, and her freelance work for companies like Bhang Chocolate. The portfolio is meant to showcase Victoria Coca's range of skills and experience in graphic design, photography, and commission work.

2. so you can break them like an artist.”
“Learn the rules like a pro,
Pablo Picasoo

3. CONTENTS
About the designer 7
Personal Identity/ Element Graphics 9
Bhang Chocolate 12
Photoshop 14
Access Gallery 7
ROCA Reserva 23
Azucar Patisserie 33
Top Golf 37
Tap XVI 44
Ed Sandoval-Private Collection 46
Chahuli Blown Glass/Photography 48
Electric Lights/Photography 50
Miscellaneous Photography 52

4. 7
Growing up in a small artist town art has always been a big inspirational part of my life.Some
of my favorite forms of art include photography, architecture, graphic design and large scale
fine art. I believe graphic design can be a functional communication to serve many industries in
a creative way.
Victoria Coca

5. 8
PERSONAL IDENTITY

6. 9
ELEMENT GRAPHICS
Different elements of design such as symmetry and rhythm play
a major role in this logo. All characters are aligned to create a
strong balanced rectangular structure.

7. 10
ELEMENT GRAPHICS
Stationary: Business cards, envelope,
USB, letter head and note pad

8. 11
ELEMENT GRAPHICS
White logo, black logo and
color logo with white
space Requirements

9. 12

10. 13
Freelance Work/Bhang Chocolate
Bhang Chocolate is a cannabis chocolate company that has been making non-medicated
chocolates for years for such retail outlets as Whole Foods. This ad was created to print
in the April 2015 edition of Colorado THC Magazine.

11. 14
Photoshop
Layering of sketches and photography with different
filters and transparencies.

12. 15
Photoshop/Movie Poster
Layering of iages, sketches and photography with
different filters, transparencies and typography

13. 16
LOGO DESIGN/BRANDING

14. 17
Access Gallery
Access Gallery is a local non-profit organization with an art gallery in Denver that
supports the autism community. All of the artists at Access have a disability that
prevents them from working. The gallery commissions work and artists create
artwork for business and individuals. The sale of their art work goes directly to the
artist to help with daily costs they may encounter.
These piece were created to raise awareness about the great work done by this
organization and the people involved. These pieces will be used to send to possible
investors and people wanting to make donations or become part of the organization

15. 19
Access Gallery
Artwork created by Access Gallery with added logo and typography.
Logo was created in black and white and can be used
when color is not an option..

16. 20
Access Gallery
Shirt, business cards & CD

17. 21
Access Gallery
Stationary: Eraser, pins,
notebook, pen, note pad & USB

18. 22

19. 23
Roca Reserva
A fine wine created by two wine makers in Argentina.They use five important steps
in their process to create the reserva.The logo has the R character as a dominant
element to represent the steps that create the product and make it different.

20. 24
Roca Reserva Sauvignon label

21. 25
Roca Reserva Merlot Label

22. 26

23. 27
Roca Reserva
Stationary: Pen,letterhead,
buisness cards and envelope and folder

24. 28
Roca Reserva
Wax Seal Mockup

25. 29
Roca Reserva
Wood Shipping Crate mockup

26. 30

27. 31
Azucar Gourmet Patisseri
This local bakery that wanted an updated logo that gave the business an upscale feel.
The small caps accented by the script font creates this logo with a soft brush stroke for
a touch of simplistic style.
Azucargourmet patisserie

28. 32
Azucar
Business card mockup
clear card and standard card

29. 33
Azucargourmet patisserie
Azucargourmet patisserie
Azucar
Coffee cup and mug mockup and
logo created in black and white

30. 34

31. 35
Top Golf
A new business among the hospitality and entertainment industry. It caters
to consumers who enjoy a dining experience in a social atmosphere with
interactive activities. The Concept behind this logo design is to create an
effective logo that promotes the hospitality aspect of the business with an
upscale, modern sophistication.

32. 36
TOP GOLF
Rough Sketch thumbnails

33. 37
Rough Sketch Analysis
The sketches started with the idea of the swing and different scale, weight and
placement of the words. Different elements were also included such as a golf
ball or a martini glass to re-enforce the restaurant/bar aspect of the business.
The word entertainment was also added as an extra descriptor to better clarify
the business to the correct target market that is not familiar with the business.
Overall the sketches with the text stacked and evenly aligned seem to fit the
vision best. They represent the company creating the clean modern look the
company was looking for to reach their target market.

34. 38
Top Golf/Graphic Standards Manual
Proposed logo and space requirements

35. 39
Top Golf/Stationary Mockup
Phone application, letterhead, folder,
business card, envelope

36. 40
TOP GOLF
Gift card and players card mockup

37. 42
LAYOUT DESIGN & PHOTOGRAPHY

38. 43
TAP XIV/Two Page Spread
A new local tap house that serves Colorado
brewed and distilled beer and liquor. The photography and
two page spread was created to feature the new establishment.

39. 44
Ed Sandoval
A Private Collection
“Creating the old life of New Mexico
with Rhythmical Expressionism
& Bold Energetic Style”
HisworksaredisplayedinvariousplacesinNewMexico.Hecreatespiecesforprivatecollectorsandshipsthem
allovertheUnitedStates.Thesepaintingsarepiecesofaprivatecollection.
Northern New Mexico, is where he often finds inspiration for his stunning paintings, from “the old days”.
Sandoval’s “romantic expressionism” contemporary style displays old dirt roads, pickup trucks, adobe homes,
mountains, work horses, old men talking leisurely walks, and the natural beauty of the scenic region.
Mid-day Dreaming
Inspiration
The vibrant colors in the sky
often inspire the bright accent
painting often displayed in
spanish style architecture. The
various bright colors decorate
the window sills, doors and
portal. The color purple is
often seen in the new Mexico
sunsets and this portal space.
A young woman sits on her
porch swing and watches the
sunset approaches.
Original Painting
Oil on Canvas
30”h x 40”w
Technique
A rich brown and orange color palate create this piece with a lilac accent. Contrasting shadows
create depth in this piece. The light source from the sky seam to have an inner glow while casting
shadows over the foreground of the painting.
Golden Sage
Inspiration
Ed Sandoval spends many
days painting at his home in Taos
New Mexico. A vision of himself
in the years to come was the
inspiration.
The future of painting in his
courtyard at home, golden sage
growing tall through the area and
summer sky.
Original Painting
Oil on Canvas
30”h x40”w
Technique
The golden sage appears to be glowing with the artisits abilty to create a sense of light from within the
sage. He uses a warm color palett to accent the bright yellow and bright gold variations in the sage.
Texture also adds a sense of depth to this piece.

40. 45
Into the Woods
Inspiration
Aspentreesinfallandtheirmanychanging
colors. Different shades of yellow, red and
orange shimmer in the sunlight.
Perfect day to ride in horseback in the
woods for a hunting trip. Ridding through
the mountains looking for deer and elk was a
NativeAmericantradition.Thisprovidedfood
and hides for the family to make blankets,
clothing and moccasins. This painting was
inspired by the traditional Native American
way of life from the hunting to the clothing
and ridding wild horses.
Original Painting
Oil on Canvas
60”h x 30”w
Technique
Golden yellow orange and brown color palate create this piece with vibrant red accents. Texture
in various sizes and harmonious colors adds depth to the piece. The scale of the rider suggests the
age of the forest.
Summer Day Stroll
Inspiration
An old married couple who
has spend many summers
together taking mid afternoon
walks enjoying the summer
weather and flowers in bloom.
An old pick up truck often
seen in many of Ed’s paintings
reminds him of his childhood.
Old age and youth represented
here.
Original Painting
Oil on canvas
40”h x 50”w
Technique
A rich brown and orange color palate create this piece with a lilac and red accents. Contrasting
shadows create depth in this piece. The light source from the sky seam to have an inner glow while
casting shadows over the foreground of the painting. Different brush strokes and various angles
create depth and contrast in this piece.
Purple Aspens
Inspiration
An old married couple spending
an evening walking near his home
ofteninspiredmanyofhispaintings.
The iconic couple is seen here
strollingonasummerevening.
The piece was created as a
representation of beauty and piece.
The purple creates a sence of
wonderandmystery.
Technique
This piece has a central focal point that draws to the center of a heart shape created by the
purple aspen trees. The suggested shape is filled with the golden earth that is created using various
tones of yellow and a complimentary purple and black creating the couple.
Original Painting
Oil on canvas
40”h x 50”w
St. Francis Church
Inspiration
Faith has always been an
important part of life for the
Hispanic culture. This piece is
inspired by the Chimayo church
in New Mexico that is visited for
its healing powers. This church
is visited by many people even
though it does requires a short
hike.
Technique
This piece was created using oil paint to create a water color look. The brush strokes are very
saturated leaving little to no texture. Layers of thin oil color was applied to create depth in this piece.
Different brush sizes were used to create the various texture and highlights through out this piece.
Original Painting
Oil on canvas
40”h x 50”w
Ed Sandoval/ Private Collection
Multi-page layout created to promote
this private collection, the techniques
and color schemes used for the pieces..

41. 46
CHAHULI/ BOTANICAL GARDENS DENVER

42. 47

43. 48
ELECTRIC LIGHTS

44. 49

45. 50
TAOS, NEW MEXICO PHOTOGRAPHY

46. 51

47. 52
LoDo PHOTOGRAPHY

48. 53

49. VICTORIA COCA
2015 Portfolio
2131 Lawrence St. 502
Denver CO 80205
(575)770-4850