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MïStorytelling, 7 steps for creating your story
- 1. Taught and created by
VÍCTOR GAY ZARAGOZA
mïSTORYTELLING:
7 steps for creating your story ©
Professionally
-geared
storytelling
- 2. MïSTORYTELLING:
7 steps for creating
your story ©
“Storytelling is the most important
communication tool of our times”
Harvard Business Review
- 3. While preparing his first historical novel, Víctor Gay
Zaragoza had a thought:
Could the same techniques which are used to create a
novel actually help people to better explain their own
stories and therefore succeed professionally?
This is how Víctor created his own method aimed at
adapting the most innovative narrative techniques
to the current business world. The result is
MïStorytelling ©, a unique method which allows each
one of us to recognize their own story and then
explain it in all its potential –a worthwhile approach
both offline (pitch elevators, presentations) and online
(social selling).
Over a thousand people have already taken part in
MïSTORYTELLING’S new approach, including leading
firms such as Accenture, Caixabank and the Red
Cross.
- 4. mïSTORYTELLING:
7 steps for creating your story ©
What is MïSTORYTELLING? The “Mï” stands for the “I” in each one of us,
and the STORYTELLING is all about sharing our own stories. In MïSTORYTELLING we
learn how to deliver a top-notch personal story for the business environment. "
What’s the point? To comunícate –more and better. For branding and personal
brands, products and services, for projects both within and outside of the company –
online and offline."
Who is it aimed at? Intrapreneurs, directors, entrepreneurs, middle-
Management, management committees, executive communication managers, people
shifting careers, freelancers, artists…"
W h o d e l i v e r s i t ? V í c t o r G a y Z a r a g o z a , a u t h o r a n d c r e a t o r o f
MïSTORYTELLING. Over fifteen-hundred managers have already taken part."
In what language? Spanish, Catalan and English."
- 5. Víctor Gay Zaragozaʼs courses in MïSTORYTELLING ® rely on a 7 step method
that will allow you to:"
Communicate your professional experience while changing
careers."
Sell your products and services by appealing to emotional tales
(pitch elevator stories)"
Craft your transmedia brand and its related history, team and
company."
Prepare commercial presentations which will strike a chord with
your clients."
Script your speeches and conferences so as to achieve a better
rapport with the audience."
Social Selling"
mïSTORYTELLING:
7 steps for creating your story ©
- 6. mïSTORYTELLING
7 STEPS for
creating your
story©
2. Knowing what we
want to sell
1. Understanding
the key principles
of Storytelling
3. Making the
most of our
own
experiences
4. Keys to our
story5. The story’s
seed
6. Crafting a
story
7. Adapting
the story
(online and
offline)
Course Structure
- 8. Thanks to MïSTORYTELLING © youʼll work with the most
important story of all…"
Your own story: we deliver the tools so that you can crafted step
by step in a clear-cut, inspiring and convincing manner.."
THE MOST EMBLEMATIC CASE:
- 9. Víctor Gay Zaragoza is an author and trainer who excels in Storytelling for the
Businesses. His workshops have attracted over a thousand entrepreneurs and
managers from such companies as Accenture, the Spanish Red Cross, Everis and
t h e F u n d a c i ó n P r i n c e s a d e G i r o n a , a m o n g o t h e r s . V í c t o r h a s c r e a t e d
MïSTORYTELLING © a method aimed at helping you communicate your own
professional background in transmedia environments. He is the author of “El
Defensor”, “Filosofía Rebelde” and “50 libros que cambiarán tu vida”. !
ABOUT THE TRAINER:
VICTOR GAY ZARAGOZA
- 11. All participants are provided with a 60-page booklet. "
Written by MïSTORYTELLING creator, Víctor Gay Zaragoza"
Includes tools, methods, approaches and theory on Storytelling so as to
give a practical sense to the ideas discussed during the course or
conference."
mïSTORYTELLING:
7 steps for creating your story ©
- 12. “Víctorʼs approach follows an order and yet is full of conviction. He
succeeds in making the most of your own style. I shall undoubtedly
apply these techniques in my conferences and presentations. I
encourage everyone to read his books and better understand his
technique”. "
Christian Escribà, Spainʼs top pastry chef and member of the
Academie Culinaire de France!
“Learning with Víctor is an excellent balance between an easy-going
theory and a full-on practice. This allows us to finish the course by
creating our own Storytelling”."
Elena Galván, Corporate communication consultant!
“What is most striking about Víctorʼs training is his deep understanding
of Storytelling and the willingness he has to share it with you. His
workshops are intense and you are soon drawn by his passion for
Storytelling. Not only do we now use it professionally, it gets to the
point you use it in your daily life”. "
Natalia Tzetkov, graphic designer!
More reviews about Víctor and MïSTORYTELLING on Linkedin-"
mïSTORYTELLING:
7 steps for creating your story ©
- 13. Over a thousand people, including managers of some of the worlds
top companies, as well as self-entrepreneurs and successful
business managers have already done it. !
FOR MORE INFO AND AVAILABILITY FOR IN-COMPANY
TRAINING: "
" " info@koerentia.com / vgayzaragoza@koerentia.com"
mïSTORYTELLING:
7 steps for creating your story ©
