1. “I gotta go out the way… I gotta go out.” Rocky Balboa
Volume 1
I am nowhere close to rocky and his lifestyle. Using my body to the minimal has been a childhood trait,
thus the creative mind takes over. A body soap brand wanted to revive and change their identity and so
they did without asking me, of course. The creative agency handling the brand then approached my
current organization, the requirement was simple they needed, an on-line video extension that would go
viral. I call this kind of requirement from the client’s side Eat The Cake But Don’t Get Fat. So I gave
them this idea of any-time anywhere bath, the agency guys loved it and told us to come up with videos.
Problem 2 The Classic Problem of Lack or No Budget
As usual I was expected to perform miracles with or without a budget, now my reputation whatever in
atomic quantities existed was at great stake. I remembered a film-maker friend, actually he happens to be
my ex girlfriends’ current boyfriend, and he owed me a favor .So he gave me a helping hand in
organizing a camera, editor and actors in one of the most cost effective low productions guerrilla shoots
maybe in history of ad film-making. The actors took bath in middle of the streets on the divider, a tree, in
a stable and an open air car-wash. I named the various baths too, for example the bath on tree was called
Tarzan Bath. The hired actor backed out at the last moment. Without any second thoughts, I jumped in
while my film-maker friend started filming my epic bath. http://www.youtube.com/watch?
feature=player_embedded&v=Dc6bjvxl59o
End of Volume 1… to be continued
Vicky Todiwala (M) +91 98192 01579 Email:vickytodiwala@gmail.com Skype ID vicky.todiwala
http://crowdsourcingweek.com/blog/author/vtodiwala/ {Guest Author Of An International
Forum} https://talenthouseindiavickytodiwala.wordpress.com/ {Blogger@ Films, Fashion, Art and
Design, Photography

2. PROFESSIONAL EXPERIENCE
Talenthouse India Reliance Entertainment http://en.wikipedia.org/wiki/Talenthouse (Since Aug2012)
Manager
Copywriter/ Content Strategist /Script Writer / Blogger/ Urban Rider @
Mid Management Level with Talent house India, a global creative crowd sourcing platform that
empowers artists in all creative sectors while aligning with brands Worldwide
Accountabilities
 Establishing work flow for requesting, creating, editing, publishing and retiring content
 Collaborate with inside sales, sales and the client delivery organization to produce relevant content
that meets the needs of both key stakeholders and our audience
 Create, develop and manage campaigns for clients across various industries that are run on
social media platforms
Coordinate web projects across departments maintain a consistent look and feel throughout all web
properties
Working with a cross-departmental team, maintain and develop the master content calendar for all
campaigns
Devising innovative content strategies that can create buzz for the brands
Participate in relevant Social and Community Conversations to build brand awareness and do content
marketing
Keep current with emerging web technologies through relevant blogs and events
Assure web-based information is archived for future needs and reference
BRANDS HANDLED
RevlonHDFC LifeGodrej Jabong Bacardi
Cinthol  Nicorette Master Card

3. Accomplishments
Instrumental in getting top brands on board, in close consultation with the business development team
New Business Leads and Tie – Ups. Single handedly executed a Strategic Alliance with INDIA BEACH
FASHION WEEK, GOA 2014- 15
Goldmine Advertising (May 2012) Senior Copywriter
http://goldmineltd.com/
BRANDS HANDLED
Goa Tourism Nuclear Power Corporation of India Godrej Properties
Vadilal Alcon – Optifree Visa Panasonic
Accomplishments
 Played a significant role in making strong ground level identity for GOA
TOURISM. The strategies included a mix of innovative ATL and BTL activities
that came very handy for building their brand presence
UVAR Global (February 2010 – August 2011) Senior Copy Writer
http://www.uvarglobal.com/
Accountabilities
 Interpreting account briefs. Giving creative ideas and campaign frameworks for various briefs
Researching clients, their competitors and the target audience for effective communication

4. Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and
colleagues
 Updating and amending campaigns according to feedback
BRANDS HANDLED
The Gold Leafing Studio Pebble Bay-Resto Bar Tuli
Group of Hotels MGM Institute Next Furniture
Gitanjali Jewels (Web Content and Copywriting)
V Rock – Varuna Dajani(Copywriting) Sony Pix- This
is It Campaign- Pitch Vogue (Web Banners) Belmonte
Ahmad World Studios
Worked as a PRODUCTION COORDINATOR on Hindi Feature Film ‘Ada’ A.R. Rahman’s Musical
Journey from AUGUST 2007 to DECEMBER 2009
https://en.wikipedia.org/wiki/Ada..._A_Way_of_Life
HIGHLIGHTED INDIVIDUAL FREELANCE PROJECTS
ZEE LEARN: Worked as a CREATIVE CONTENT PROVIDER on a challenging 8 month project.
Work involved writing and conceptualizing of Educational films and documentaries for children in the
year 2010- 11 http://zeelearn.com/
SIDDHANT CINEVISION
http://scvl.in/
Worked as an ASSISTANT DIRECTOR
Assisted on TV Serials like‘Waaris’, ‘Namaste Mumbai’, ‘Khushi’, ‘Adhikaar’ from 1999 to 2002

5. SKILL SETS
Excellent self-motivation Adaptability Commercial awareness Ability to work well under pressure
and meet deadlines Good team-working skills Administrative and organizational skills Creativity,
and ability to produce innovative and original ideas
SCHOLASTIC CREDENTIALS
Bachelors in Mass Media from Mumbai University– 2005
Bachelors in Arts – HISTORY from Mumbai University– 2001
PERSONAL VITAE
Linguistic Proficiency: English , Gujarati , Marathi , Hindi{ Spoken}
Preferred Locations: Across the Globe

6. SKILL SETS
Excellent self-motivation Adaptability Commercial awareness Ability to work well under pressure
and meet deadlines Good team-working skills Administrative and organizational skills Creativity,
and ability to produce innovative and original ideas
SCHOLASTIC CREDENTIALS
Bachelors in Mass Media from Mumbai University– 2005
Bachelors in Arts – HISTORY from Mumbai University– 2001
PERSONAL VITAE
Linguistic Proficiency: English , Gujarati , Marathi , Hindi{ Spoken}
Preferred Locations: Across the Globe