We believe the best ideas and campaigns are those that tell an authentic story. Join us for a deep dive into the evolution of ‘Brand Strategy’. How Social and Media Platforms are changing the structure of creative teams. Instead of linear teams focused on just design, brand or advertiser objectives, we’ll look at the success of creating a team which blurs lines across brand, partnerships, product and insights. Through the evolution of hybrid teams, content has evolved to a place where consumers are actively looking to engage. The discussion will include how teams like this have an opportunity to stretch a platform's native capabilities to larger innovations keeping up with market developments such as AR, NFTs, Crypto, experiential, brand collaborations, and more. We’ll discuss real projects and spark potential ideas with future potential.