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The Art of Stalking:  F or work and play  Vera Lester Development Professional Single Girl Extraordinaire [email_address] ...
DISCLAIMER
Why I Stalk <ul><li>WORK </li></ul><ul><li>  Prospect Research </li></ul><ul><li>Fundraising </li></ul><ul><li>Serving my ...
Giving  Formulas <ul><li>Net Worth (NW), Annual Income (AI), Real Estate (RE), and other Assets  </li></ul><ul><li>  </li>...
Why I Stalk PLAY Seeing if he's single Seeing why he's single Making sure he's single
Building a Profile... Where do they live? What is it worth? Are they doing anything to it? What do they do? Where's the mo...
Google Effectively <ul><li>  </li></ul>
Search Directories Daplus.us Pipl.com You're looking for: Addresses  Age Phone numbers Who else lives there...?
Google Maps
Real Estate Resources <ul><li>Assessors Lists </li></ul><ul><li>www.pulawski.net </li></ul><ul><li>Google Earth </li></ul>...
WORK Secretaries of State Company Websites Public Company Lists
Do  Not  Underestimate LinkedIn
Compensation Guidestar.org Sec.info http://investing. businessweek.com Hoovers.com
Professional Networks
WHAT THEY LOVE Guidestar Google Social Media
 
Do not discount your own personal connections. Call people. Interact with real humans.
You + Google = dangerous and slightly hilarious.
Thank you. I will google you later. I promise. [email_address] @verarocks www.veralester.com
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The Art Of Stalking For Work And Play

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Presentation given at the inaugural IgniteNOLA event, which was graciously hosted by Webtrends Engage2010 conference. For more details: http://www.ignitenola.org

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The Art Of Stalking For Work And Play

  1. 1. The Art of Stalking:  F or work and play Vera Lester Development Professional Single Girl Extraordinaire [email_address] @verarocks www.veralester.com
  2. 2. DISCLAIMER
  3. 3. Why I Stalk <ul><li>WORK </li></ul><ul><li>  Prospect Research </li></ul><ul><li>Fundraising </li></ul><ul><li>Serving my Donors </li></ul>
  4. 4. Giving Formulas <ul><li>Net Worth (NW), Annual Income (AI), Real Estate (RE), and other Assets  </li></ul><ul><li>  </li></ul><ul><li>Robert G. Millar III, Director of Development and Research Services at Boston College and University of Virginia Prospect Research Department, Melinda Papowitz, Director of Research at Yale University, Richard L. Edwards, author of  Building a strong foundation: fundraising for nonprofits </li></ul><ul><li>Real estate< $400,000: </li></ul><ul><li>  </li></ul><ul><ul><li>Estimated NW = Total RE x 3 </li></ul></ul><ul><ul><li>Estimated giving capacity = 3 % of estimated NW   </li></ul></ul><ul><li>Annual Income Formula Based on Donor Statistics </li></ul><ul><ul><li>Giving capacity = 2% AI  </li></ul></ul><ul><li>  </li></ul><ul><li>Net Worth </li></ul><ul><ul><li>Giving Capacity = 2 to 5 percent of estimated net worth. </li></ul></ul><ul><li>  </li></ul><ul><li>Prior Giving Formula </li></ul><ul><ul><li>Giving capacity = (2 to 4) * average donation * 5 years </li></ul></ul><ul><li>  </li></ul><ul><li>Giving Capacity Based on Assets </li></ul><ul><ul><li>Giving capacity = 5% liquid assets for those whose primary residence constitutes a great portion of overall net worth.   </li></ul></ul><ul><ul><li>or Giving capacity as 0.5 percent to 1.5 percent of liquid assets. </li></ul></ul><ul><ul><li>or Giving capacity = 5 % total known assets, which include stock holdings, real estate, and annual income over five years. </li></ul></ul><ul><li>  </li></ul><ul><li>Estimated Net Worth = </li></ul><ul><ul><li>Total value of stock * 0.38 </li></ul></ul><ul><ul><li>Total market value of property * 0.246 </li></ul></ul><ul><ul><li>Value of company where the person is the sole owner * 2 </li></ul></ul><ul><ul><li>Salary or estimated salary * 10 </li></ul></ul><ul><ul><li>Giving Capacity = Estimated Net Worth * .005 and * .02   </li></ul></ul><ul><li>A combination of net worth formulas such as estimated net worth, stock holdings and prior giving formulas can be used to determine capacity to give.  For example: </li></ul><ul><li>  </li></ul><ul><ul><li>For an  estimated net worth  of $5M, giving capacity at 2 to 5 percent = $100,000 to $250,000. </li></ul></ul><ul><ul><li>Stock holdings  of $500,000 * 5 per cent (in the 5 to 9 percent range) = $25,000. </li></ul></ul><ul><ul><li>Annual gift   = $2,000 * 4 (high level of interest) * 5 years = $40,000 </li></ul></ul><ul><li>  </li></ul><ul><li>A giving capacity range can be determined based on the results obtained.  For the calculations shown above, the high estimate would be $100,000 to 250,000 and the low estimate would be $25,000. </li></ul><ul><li>  </li></ul><ul><li>ht: Koreen Simon, Neerok Consulting   http://www.neerokconsulting.netfirms.com . </li></ul><ul><li>  </li></ul>
  5. 5. Why I Stalk PLAY Seeing if he's single Seeing why he's single Making sure he's single
  6. 6. Building a Profile... Where do they live? What is it worth? Are they doing anything to it? What do they do? Where's the money? How much is it worth? What  matters to them? What do they  do? Where do they give? What do they love ?
  7. 7. Google Effectively <ul><li>  </li></ul>
  8. 8. Search Directories Daplus.us Pipl.com You're looking for: Addresses  Age Phone numbers Who else lives there...?
  9. 9. Google Maps
  10. 10. Real Estate Resources <ul><li>Assessors Lists </li></ul><ul><li>www.pulawski.net </li></ul><ul><li>Google Earth </li></ul><ul><li>Zillow.com </li></ul><ul><li>Property Transfers </li></ul><ul><li>Permits Issued </li></ul>
  11. 11. WORK Secretaries of State Company Websites Public Company Lists
  12. 12. Do Not Underestimate LinkedIn
  13. 13. Compensation Guidestar.org Sec.info http://investing. businessweek.com Hoovers.com
  14. 14. Professional Networks
  15. 15. WHAT THEY LOVE Guidestar Google Social Media
  16. 17. Do not discount your own personal connections. Call people. Interact with real humans.
  17. 18. You + Google = dangerous and slightly hilarious.
  18. 19. Thank you. I will google you later. I promise. [email_address] @verarocks www.veralester.com

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