PP SP College Sales Project - BURCON Updated 5.4.14

1. Tired of replacing your fence
after each major storm?
Burcon Permanent Fence is
the solution.
BURCON - Vera Burianek

2. Target Customer Pain Points
Wooden and Plastic Fences are
– Not strong enough to withstand winds and harsh sun
– Not visually appealing
– Not a Wind and Sound Barrier
– Require Maintenance
– Susceptible to mold, termites, fire
– Not Environmentally-Friendly
– Need replacement When Damaged
– Not made in USA or locally

3. The Business
• Burcon Permanent Fence is a Local business.
• Burcon produces and installs attractive permanent
reinforced concrete fencing that provides effective
sound barrier and withstands strong winds.
• Burcon is committed to growth and development of
local business through the enhancement of
neighborhood properties.

4. Relationship & Solution Statement/
Selling Philosophy
Relationship strategy
Help home owners, small business owners and non profits to
enhance their property value
Selling Philosophy
To Provide home owners, small business owners and non profits
with secure, permanent, maintenance free, USA made and
environmentally friendly fencing

5. Product Strategy
Burcon is the sole Provider of Sectional Concrete
Fencing in Pinellas County. Burcon manufactures
and installs

6. Product Strategy
Burcon products are :
• Superior and durable material quality, impervious to natural
elements
• Wind rated for 130 mph hurricane force winds, also able to
withstand pressure up to 6,000 lbs./ Sq. Inch
• Little maintenance required, reducing total cost over life cycle
of structure
• Concrete is resistant to rot, fungus and mildew.
• Inedible to termites and rodents
• Increases total property value
• Provides exceptional level of privacy and security
• Esthetically pleasing, offering multiple color options
• Environmentally friendly
• Fire and sound proof, possible flood barrier
• Panels are easily replaced if damage occurs
• No continuous foundation required

7. Product strategy
Composition
• Concrete columns
• Concrete panels
– 6 foot long,
– one foot high
– 2 inches thick

8. Product Strategy
Instillation
Rapid
• Concrete Posts Securely Anchored in the
Ground in Concrete Foundation
• Individual Panels Slide into the Posts
• No On-Site-Building Necessary
• Assembly only
• No continuous Foundation Necessary

9. Top Prospects
• Upper Class Residential Home Owners
• Who appreciate the value added to their home or
estate
• Small Business Owners
• Non Profits and Churches
• Gated Communities
Security and Sound Barrier

10. Top Prospects
Contact
Name
Contact
Info
Company Need Unique
Value
Proposi
tion
Start
date/
End
date
Red
Yellow
Green
Gretchen
Cain-Wells
Chief
Operations
Seminole
Chamber
Info City
contacts
4.22.14
ongoing
green
Tony Tanner Owner KEJO Securi
ty
Offices
Private
Property
4.26.14
ongoing
green
G.
Hockenbury
Seminole
City
Planner
Seminole
City
Info/
Safety
School/
Public
safety
4.24.14
ongoing
green

11. Customer Strategy
• Customer Strategy
– Needs Assessment
– Referrals
– Follow Up
– Value-Added Personal Offer Letter
– Ask for Feedback
– Problem solving

12. Presentation Strategy
• Presentation Strategy
– Set up meeting
– Confirm appointment
– Share prepared material
• Pictures
• Work out a cost-benefit analysis for each
– Ask for the sale – fill in contract
– Follow up phone calls

13. Call to Action
• If you know of someone who needs
attractive permanent fencing which provides
effective sound barrier and withstands
strong winds, request a free quote at
http://www.burconfence.com/
• Tell your friends and associates!