This document summarizes an undergraduate program in Communication Sciences at the University of Zagreb that prepares students for careers in the digital economy. The 4-semester program includes courses in English for Journalists, Writing in English, English Language Journalistic Translation, and Modern English and the Media. The program exposes students to authentic English-language materials from publications like The Guardian and The New York Times as well as TED talks to develop their English proficiency, writing skills, and ability to communicate across cultures for jobs in media and public relations. The program has been offered since 1999 and incorporates both classroom and online learning components.

1. P R E P A R I N G C O M M U N I C A T I O N S C I E N C E S S T U D E N T S T O C O M P E T E
I N T H E D I G I T A L E C O N O M Y
B Y : S P O M E N K A B O G D A N I Ć & V E D R A N A V O J K O V I Ć E S T A T I E V
Z A G R E B , J U N E 2 0 1 4
Words are Crucial

2. Who are these people?

3. Who are these people?
Domagoj Morić
PR Associate
Forum for
Freedom in Education
Lamija Alečković
Executive Producer
News AlJazeera Balkans
Igor Duić
Executive Editor
HRT
(Croatian Radio Television)

4. What?
Four semesters of undergraduate study programme
in Communication Sciences:
English for Journalists
Writing in English
English Language: Journalistic Translation
Modern English and the Media

5. Who, where and when?
 Instructors: Spomenka Bogdanić and Vedrana
Vojković Estatiev
 Communication Sciences Department of the
Croatian Studies Centre of the University of Zagreb
 Programme was introduced in 1999 (currently
includes offline and blended learning component)

6. Why?

7. How?
– exposure to authentic materials
 The Guardian
 The New York Times
 TED (Technology, Entertainment, Design) videos

8. Which aspects?
English for Journalists
• Presenting skills
• Job interviews
• Differences in communication styles
Writing in English
• Vocabulary building
• Cohesion at sentence and paragraph level
• Punctuation

9. Forum

10. Glossary

12. Writing sample
Second-year Communication Sciences student

13. Thank you for your attention!