200 OK provides a powerful platform to connect external business applications and APIs with Salesforce without the need for coding. It has revolutionized the way customers interact with their data, allowing them to: 1. Automatically create and update records with the powerful mapper 2. Customize request data using Apex 3. Easily handle complex response data with Apex 4. Take advantage of a secure webhook handler 5. Support any data structure/format 6. Use request/response mapper XPATH style 7. Enjoy real-time testing and debugging 8. Automate with multiple integration channels 9. Create custom UI components without coding 10. Execute integrations from the client side to avoid API limitations and payload size restrictions