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COWORKING
WELL
SOCIAL DESIGN FOR LEARNING
VANESSA GENNARELLI
@mozzadrella
Hi, I’m Vanessa. I <3

My yoga mat

Social learning

Community
Let’s talk about...

1

2

3

Coworking
Positive
Optimum
DESIGN PSYCHOLOGY EXPERIENCE
What is
COWORKING?

1
BRAD NEUBERG, 2005
SHARED SPACE FOR REMOTE
WORKERS
1,800 SPACES WORLDWIDE
SPACE + VALUES
FULL DISCLOSURE

Indyhall

WorkBar

New Work City

Philadelphia

Boston

New York

2010-2011

2011-2012

2012-Now
Was my experience
unique?

Let’s
FIND OUT...

2
RESEARCH

QUESTIONS
• Can we demonstrate that coworking spaces
expand human potential?

• In these coworking spaces, which interaction
design principles nurture excellent,
engaging, ethical work?
RESEARCH

DESIGN
• 7 interviews with coworking space founders or
community managers on the East Coast

• 5 site visits
• Protocol focused on organizational culture,
learning design and governance

• Emic coding system (research nerd speak)
But first....

A BIT OF
THEORY

3
POSITIVE PSYCHOLOGY =
HUMANS DON’T SUCK
FLOW!

Mihály Csíkszentmihályi

• Happiness=

complete
absorption in
a task

• Right mix of

challenge
and mastery
MINDSETS!
• Intelligence is
not static

• How you

think about
your ability is
a better
predictor of
what you’ll
accomplish

Carol Dweck
GOOD WORK!

Howard Gardner

• Good Work =
excellent,
ethical,
engaging

• Ethics:

determined
by the field

• Importance of
mentorship
4
FINDINGS!
FINDINGS!
• Horizontal sharing / mixing
• Differences in recruitment and
onboarding

• Discipline and governance
• Sustainability
RECRUITMENT
SOCIALIZATION &
ONBOARDING
SPACE DESIGN
DISCIPLINE

• Peer-to-peer

or top-down
DISCUSSION
• Correlation between emergent
culture and low dismissals

• Correlation between mixed
desks and skills learned

• Open question: emergent

culture and sustainability
Let’s keep learning...

VANESSA GENNARELLI
@MOZZADRELLA
MOZZADRELLA.ME

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