Quantifying Community: How We Measure Success in a Coworking Space

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Quantifying Community: How We Measure Success in a Coworking Space

  1. 1. How We Measure Successin a Coworking Spaceorquantifying community, the “fuzzy” metrics explainedCopyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org
  2. 2. • Founded in 2006 inPhiladelphia. Expanded 5x.• 200+ active members• ~10k square feetCopyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgFirst, a little background...
  3. 3. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgMembership BreakdownBasic56.94%Six-Pack12.44%Lite7.18%Full Time23.44%Basic13.73%Six-Pack12.00%Lite12.11%Full Time62.16%Headcount Revenue
  4. 4. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgWho’s coworking at Indy Hall?18-2425-3435-4445-5455-6465+0% 12.5% 25% 37.5% 50%1.75%1.75%10.53%33.33%49.12%3.51% Not responded1.75%Women31.58%Men66.67%Age Groups Gender
  5. 5. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org
  6. 6. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgEmployment “styles”Self-employedRemote employeeContractor/consultant/freelancerOn-site employee“some of this and some of that”Split on-site/remote employeeAwesome0% 10% 20% 30% 40%1.75%1.75%14.04%21.05%22.81%36.84%
  7. 7. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgHappiness & ValueSomewhat Satisfied19.29%Very SatisfiedValue exceeds cost66.70%Value matches cost29.84%Not enough value3.46%Satisfaction Value
  8. 8. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgHappiness & ValueSomewhat Satisfied19.29%Very SatisfiedValue exceeds cost66.70%Value matches cost29.84%Not enough value3.46%Satisfaction ValueRecommend to a friend?100.00%
  9. 9. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org• 90% of those who are"somewhat happy" reportmaking "a few" friends
  10. 10. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org• 90% of those who are"somewhat happy" reportmaking "a few" friends• The remaining 10% of thosewho are "somewhat happy"report making "no" friends
  11. 11. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org• 90% of those who are"somewhat happy" reportmaking "a few" friends• The remaining 10% of thosewho are "somewhat happy"report making "no" friendsRelationshipsMaTTer The Most
  12. 12. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgCommunity Happens OfflineWeeklyMonthlyQuarterlyRarelyNever0% 10% 20% 30% 40%17.50%33.00%10.00%How often people attend Indy Hall community events(not limited to events hosted at Indy Hall)
  13. 13. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgWhere Community Happens• Night Owls• “B-Team”• Parties & celebrations• Happy Hour• Yoga• Show & Tell• Game Night• Art & Music Shows• Town Hall• Poker Night• Cocoaheads• Shame On UX• Dinner Club• Making Coffee• Barcamp• Blood Drive
  14. 14. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgWhere Community Happens• Night Owls• “B-Team”• Parties & celebrations• Happy Hour• Yoga• Show & Tell• Game Night• Art & Music Shows• Town Hall• Poker Night• Cocoaheads• Shame On UX• Dinner Club• Making Coffee• Barcamp• Blood Drive99% Organized ByCoMMunity Members
  15. 15. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgCommunity Happens Online, tooNever8.22%Sometimes32.37% Often59.40%Reads EmailDiscussionsReplies/CommentsNever26.31%Sometimes64.92%Often8.77%Starts NewDiscussionsNever40.14%Sometimes51.05%Often8.80%
  16. 16. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgCommunity Happens Online, tooNever8.22%Sometimes32.37% Often59.40%Reads EmailDiscussionsReplies/CommentsNever26.31%Sometimes64.92%Often8.77%Starts NewDiscussionsNever40.14%Sometimes51.05%Often8.80%Think Beyondthe waLLs
  17. 17. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgI thought this was about business?More than onceOnly OnceNever0% 15% 30% 45% 60%53.70%12.96%33.00%Have you hired/contracted other Indy Hallmembers to collaborate on business projects?
  18. 18. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgI thought this was about business?More than onceOnly OnceNever0% 15% 30% 45% 60%53.70%12.96%33.00%Business CollaborationManyA fewNone0% 15% 30% 45% 60%5.50%55.55%37.03%Started Friendships
  19. 19. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org• 44% of members who sharedwork at least once reportedstarting a “few” friendships
  20. 20. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org• 44% of members who sharedwork at least once reportedstarting a “few” friendships• 56% of members who sharedwork at least once reportedstarting ”many” friendships
  21. 21. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org• 44% of members who sharedwork at least once reportedstarting a “few” friendships• 56% of members who sharedwork at least once reportedstarting ”many” friendships• 100% of members who neverworked together report “no”friendships
  22. 22. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org• 44% of members who sharedwork at least once reportedstarting a “few” friendships• 56% of members who sharedwork at least once reportedstarting ”many” friendships• 100% of members who neverworked together report “no”friendshipsRelationships MaTTerThe Most...Even In BusineSS
  23. 23. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org“Like a super hero team. We have our own titles & adventures but work together in pursuitof the common good.”“...creative, friendly people.”“...skilled people of various disciplines, and everyone is supernice.” “friendly, motivated, and smart people” “wonderful creative people”“ I always tell people about the various events and activities, and stress the people of thehall more than anything.”“...helped me take my work seriously as a freelancer, by exposing me to so many otherindependent workers”“Smart and determined people sharing space, ideas, and personal motivations.”How Members Describe Indy Hall
  24. 24. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org“...its a community of people who are passionate about Philly, about what theyre doing,about trying new things, and about connecting and collaborating”“...real people are always a better alternative to talking to inanimate objects, house plantsand pets like they are people”“the reason I have many friends in Philly.”“people with the goal of getting work done and building relationships”“getting work done and building relationships”How Members Describe Indy Hall
  25. 25. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org“...its a community of people who are passionate about Philly, about what theyre doing,about trying new things, and about connecting and collaborating”“...real people are always a better alternative to talking to inanimate objects, house plantsand pets like they are people”“the reason I have many friends in Philly.”“people with the goal of getting work done and building relationships”“getting work done and building relationships”How Members Describe Indy HallRelationships MaTTerThe Most...Even In BusineSS
  26. 26. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgHow Coworking Improves Your Business“...has helped me find work, do my work, and find others to join my work. “...several opportunities for work“It changed ‘I need to work’ into ‘I want to go to work’“... I can get in a zone to bang out a task or project.“...great alternative to going into my office, which adds stress and interruptions or working from home, whichis not great for productivity.“...my work & growth is strongly due to being an Indy Hall member”“My skills have improved many fold”“...professional advice from experienced folks“...I like feeling like a part of a much bigger team.“...support from empathetic peers.“focus, instead of a 2 year old wanting more from Daddy
  27. 27. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org“Its a place where people choose to be together for work.“A clubhouse where amazing people get amazing things done.“...easy to get inspired by the physical space...“...feed on the energy in the room...“This is a place where people are happy to be at work.“...best working environment you could ever imagine.“A visit is the best way to understand it. It has to be experienced.Describing the Place
  28. 28. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgJust for Extroverts?“...balance”“...broadened my horizons.”“Its bringing me closer to people, which is good for me,as I am very introverted.”
  29. 29. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.orgJust for Extroverts?“...balance”“...broadened my horizons.”“Its bringing me closer to people, which is good for me,as I am very introverted.”Relationships MaTTerThe Most...Even FOR Introverts
  30. 30. Thank you.Interested in updates and more presentations like this?Sign up here for updates:http://workshop.indyhall.orgCopyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org

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