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Vanakkam Digital.pdf

Mr. Ezhil Raja, Digital Marketing Manager, TCS. He is an experienced digital marketing strategist, having worked in the industry for over 10 years. Lets find his presentation of Digital Marketing 360 & Trends.

Vanakkam Digital.pdf

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Vanakkam Digital.pdf
DigitalMarketing–AnOverview
2
Engage & Convert
Deliver personalized content, engage
with your visitors and convert them to
prospects/ customers
Attract & Acquire
Define and run campaigns across all
channels including search, social and
display networks to acquire relevant traffic
Retain & Grow
Exceed customer’s expectation, build
brand loyalty, and facilitate customer
advocacy
Measure & Optimize
Define KPIs and collect actionable data to create periodic
dashboards to optimize customer experience
Attract&Acquire
Define and run campaigns across all channels including search, social and display networks to get relevant traffic
Engage&Convert
Deliver personalized content, engage with your visitors and convert them to prospects/ customers
Retain&Grow
Exceed customer’s expectation, build brand loyalty, and facilitate customer advocacy
Measure&Optimize
Define KPIs and collect actionable data to create periodic dashboards to optimize customer experience

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Vanakkam Digital.pdf