Mr. Ezhil Raja, Digital Marketing Manager, TCS. He is an experienced digital marketing strategist, having worked in the industry for over 10 years. Lets find his presentation of Digital Marketing 360 & Trends.

2. DigitalMarketing–AnOverview
2
Engage & Convert
Deliver personalized content, engage
with your visitors and convert them to
prospects/ customers
Attract & Acquire
Define and run campaigns across all
channels including search, social and
display networks to acquire relevant traffic
Retain & Grow
Exceed customer’s expectation, build
brand loyalty, and facilitate customer
advocacy
Measure & Optimize
Define KPIs and collect actionable data to create periodic
dashboards to optimize customer experience

3. Attract&Acquire
Define and run campaigns across all channels including search, social and display networks to get relevant traffic

4. Engage&Convert
Deliver personalized content, engage with your visitors and convert them to prospects/ customers

5. Retain&Grow
Exceed customer’s expectation, build brand loyalty, and facilitate customer advocacy

6. Measure&Optimize
Define KPIs and collect actionable data to create periodic dashboards to optimize customer experience

7. Whatallshouldyoudo?
7
Engage & Convert
Attract & Acquire Retain & Grow Measure & Optimize

8. Trends-Gartner’sHypeCycle
8

9. /ezhilraja