Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
QP Digital Marketing.docx
1. BANGALORE INSTITUTE OF MANAGEMENT STUDIES
DEPARTMENT OF MANAGEMENTSTUDIES
MBA IV SEMISTER
I Internal Assessment, September 2022
Subject :4.3.3. Digital Marketing
Max Marks: 40 Time: 2 Hours
SECTION - A
Answer any 4 sub-questions. Each sub-question carries 5 marks. (5*4=20)
1.a) Explainthe needand importance of onlinemarketingforacompany?
b) How a google AdWordsare importanttoa companyin digital marketing?
c)Distinguishbetweenonline buyingbehaviorandoffline buyingbehaviorwithanexample?
d) Explainthe salientfeaturesof aviral video?
e) What is the role of SEO indigital marketing?
f)Explainthe importance of social mediaforproductpromotion?
SECTION -B.
Answer any 2 eachquestion carries 10 marks (20*1=20)