VMworld 2013 Joe Taylor, VMware Pat Richards, VMware Matt Stander, VMware Learn more about VMworld and register at http://www.vmworld.com/index.jspa?src=socmed-vmworld-slideshare

1. What's New and What's Next for Quickly Achieving a
VMware Ready Certification?
Joe Taylor, VMware
Pat Richards, VMware
Matt Stander, VMware
TEX5093

2. 2
Disclaimer
 This presentation may contain product features that are currently
under development.
 This overview of new technology represents no commitment
from VMware to deliver these features in any generally
available product.
 Features are subject to change, and must not be included in
contracts, purchase orders, or sales agreements of any kind.
 Technical feasibility and market demand will affect final delivery.
 Pricing and packaging for any new technologies or features
discussed or presented have not been determined.

3. 3
Speakers
 Joe Taylor – Director Partner Engineering Programs
 Pat Richards – Sr. Manager, Partner Programs
 Matt Stander – Group Product Line Manager

4. 4
Session Takeaways
1. A clear understanding of the value proposition
for the VMware Ready program
2. A summary of the many resources and new
programs available to help a partner through the
certification process
3. A demonstration on how VMware makes it easy
using Developer Center to explore, access, develop,
certify and market partner solutions

5. 5
Partners – The Cornerstone to VMware’s Success
VMware is transforming IT by
enabling a rich ecosystem of
partners that surround our
products
Together we are commitment
to delivering essential
business solutions to every
customer
VMware Partner Network
provides 20,000+ partners with
the tools they need to satisfy
VMware’s customers

6. 6
Technology Alliance Partner (TAP) Program’s Pillars
Awards you VMware’s highest
level of endorsement for your
products and solutions
Lets your customers know you
fully support your application
on the VMware platform
Allows you to market and sell
your product to VMware's
190,000+ clients
ISV
Center
VMware
Ready
VSX &
VCG

7. 7
ISV
Center
VSX
VMware Ready:
Technology validation and
co-branding program for solutions
running VMware Platforms
9,000 ecosystem solutions
jointly supported by VMware
and its partners
Access to critical development,
certification and marketing tools
VMware
Ready

8. 8
VMware Ready:
“The VMware Ready cobranding program is critical
for us because it is a way that we can assure
customers that our products have been jointly
tested and they are ready to be deployed in
production installations. So, it is really a sign of
quality and reliability, and the degree of effort
the two companies put in to ensure our products
work seamlessly together.”
Patrick Rogers, VP of Marketing, NetAPP
VMware
Ready
More choices for customers and new
platforms for partners to sell on

9. 9
VMware Ready:
A specific
level of
enrollment
might be
needed
Enroll in
TAP
Express
interest
via
VMware
Ready
form
Sign up for
VMware
Ready
category*
Receive
VMware
Ready
Logo and
capitalize
your
VMware
alliance
Submit your
product for
validation
Specific programs info can be accessed through Partner Central.
Contact tapalliance@vmware.com if you need assistance.
NOTE: (*) validation fees might apply for specific product categories

10. 10
ISV
Center
VSX
VMware Ready:
Storage
Application Software
Management &
Orchestration
Platform & Compute
Networking & Security
Mobility
VMware
Ready

11. 11
Partnerpedia Confidential
VMware Ready:
Platform and Compute
• Server HW Certification
• IOVP
Storage and Availability
• Storage HW Certification
• Storage Virtual Appliance
Networking and Security
• NetX (New)
• Epsec (New)
Management and Orchestration
• Application Director Blueprints (New)
• vCenter Orchestrator Plug-ins (New)
Mobility
• Thin Client
• Horizon Mobile (new)
Application Software
• VAAI NAS
• VAAI Block
• Application software

12. 12
Provision infrastructure
and application services on
VMware private and public
clouds, other hypervisors,
physical and Amazon EC2
based on business and
IT policies
Hybrid, Heterogeneous
IAAS Provisioning
Multi-
platform
Multi-
provider
Model and automate
deployment of applications
to any registered cloud
using blueprints and
standardized application
components, databases
and settings
Application & DB
Provisioning
Deliver a virtual desktop
cloud by automating and
orchestrating the rapid
creation of desktops that
meet exact specifications
of both the business and
individual users
Desktop
Provisioning
VMware Cloud Service Provisioning
Hybrid

13. 13
ISV
Center
VSX
VMware Ready:
• Lower R&D costs. Integrate to
vCenter, vCD and vCAC through
one solution
• Launch vCO workflows from
multiple VMware products
(vCenter, vCAC, vCOPS, etc.)
• Create XaaS offerings using
vCO plug-in
• Certified plug-ins are listed on
Compatibility Guide (VCG) and
Solutions Exchange (VSX)
VMware Ready vCenter
Orchestrator Plug-in
Program (vCO Plug-in)
VMware
Ready
Open to Partners who want
to integrate their products
with the vCO Platform.
Requirements:
TAP Elite or above
Partner is developing a
vCO Plug-in to be certified
Contact
tapalliance@vmware.com
or your VMware Alliance
Manager for details

14. 14
ISV
Center
VSX
VMware Ready:
• Cloud enabled applications
with standardized application
structure & policies for simple
and complex apps.
• Quickly gets IT to standardize on
“cloud-ready” OS and application
infrastructure components.
• Accelerates standardized
application deployments
into cloud.
• Certified plug-ins are listed on
Compatibility Guide (VCG) and
Solutions Exchange (VSX)
VMware Ready Application
Director Blueprints Program
(Application Director)
VMware
Ready
Open to Partners who want
to build content including
Blueprints, Services, Script
Tasks and VM Templates.
Requirements:
TAP Elite or above
Partner is developing
Application Director
content to be certified.
Contact
tapalliance@vmware.com
or your VMware Alliance
Manager for details

15. 15
VDC
Infrastructure with Services, Security in Virtual Data Centers
Corporate networkInternet
Load
Balancing
Web/DMZ
Database
Intrusion
Prevention
Application
Network
Monitoring
WAN
Optimization
Virtual Data Center (VDC)
Software-defined Datacenter Services
Trust Zone
File Integrity

16. 16
Leveraging Virtualization for Better-than-Physical Security
Key Benefits:
 Efficiency
• Avoid resource storms due to
scheduled scans and updates
• Eliminate in-guest footprint of security
software - increase consolidation
ratios by up to 10% as a result
 Protection
• Tamper-resistance – AV engine not
directly accessible by malware
 Manageability
• Security as a service means
workloads are protected the moment
they are online
VMware vSphere
Introspection
SVM
OS
Hardened
AV
VM
APP
OS
Kernel
BIOS
VM
APP
OS
Kernel
BIOS
VM
APP
OS
Kernel
BIOS

17. 17
ISV
Center
VSX
VMware Ready:
• Allows partners to integrate
their existing Networking and
Security solutions into
VMware environment.
• Complement, Extend or Replace
VMware offerings
• Supported Service Categories
in 5.1:
• Intrusion Detection/Prevention
• Network Monitoring
• Load balancing
• WAN optimization
• Forward compatible API’s
• Certified plug-ins are listed on
Compatibility Guide (VCG) and
Solutions Exchange (VSX)
VMware Network
Extensibility (NetX) for
vCNS (new)
VMware
Ready
Open to Networking and
Security partners that fit
into one of the supported
Service Categories
Requirements:
TAP Elite or above
Complete Vetting process:
Vetting Questionnaire
Design proposal
Contact
tapalliance@vmware.com
or your VMware Alliance
Manager for details

18. 18
ISV
Center
VSX
VMware Ready:
• Allows partners to deliver
Endpoint Security solutions in a
more efficient manner that does
not require the management of
resource-intensive agents inside
the guest VM.
• 5.1 Service Categories include:
• Anti-Virus (AV)
• File integrity monitoring (FIM)
• Data Loss Prevention (DLP
scanning for data at rest).
• Forward compatible API’s
• Certified plug-ins are listed on
Compatibility Guide (VCG) and
Solutions Exchange (VSX)
VMware End-Point security
(EPSec) for vSphere (new)
VMware
Ready
Open to Security partners that
fit into one of the supported
Service Categories
Requirements:
TAP Elite or above
Complete Vetting process:
Vetting Questionnaire
Contact
tapalliance@vmware.com
or your VMware Alliance
Manager for details

19. 19
ISV
Center
VSX
VMware Ready:
• Category designed for vendors
interested in securely
customizing and managing an
employee’s corporate
workspace in isolation from an
employee’s personal
environment on Android
smartphones
• Value of the validation is that
these dual-persona solutions
provide greater security for
corporate data and the ability to
embrace employee
owned mobile devices
Horizon Mobile
VMware
Ready
Open to TAP Elite IHVs who
produce Android mobile
devices
Requirements:
Sign the Horizon Mobile
Software License and
Distribution Agreement
Pass the technical product
test requirements
Post validated solution on the
VMware Solution Exchange

20. 20
VMware Developer Center
1) Easier to engage
• Content designed to lower the learning curve
2) More efficient development
• Improved developer tools
• Easier to find information
3) Better routes to market
• VMware Ready & Certifications
• VMware Compatibility Guide
• VMware Solutions Exchange

21. 21
Developer Center – Single Location
 Developer Center simplifies and
unifies experience by aggregating
content from:
• Partner Central
• Developer Community
• vmdev.net

22. 22
Developer Center – Browsable

23. 23
Developer Center – Browsable, Searchable

24. 24
Developer Center – Browsable, Searchable & Catagorized

25. 25
Developer Center – More Program Information

26. 26
VMware Compatibility Guide
 Lists thousands of certified / supported solutions
 Receives millions of visits per year
Strong Geographic Distribution of Traffic
Ranking:
1. US
2. Japan
3. Germany
4. UK
5. China
• Customers review
certifications before
new deployments
• Monitor regularly for
certification updates

27. 27
Developer Center – Enhanced Developer Tools

28. 28
VMware Workbench
 Integrated Development
Environment
• Packaged as a Virtual Appliance
• Based on the Eclipse (IDE)
• GUI or CLI environment
• Debugger extension points
• Extensible framework
• Includes Log Browser
• Includes CIM Browser
• Development Kit Plug-ins
• Certification Plug-ins
• Testing Framework with advanced
test bed setup
• Remote System Explorer (RSE)
• ESX and vCenter Server
Comprehensive environment:
Development Certifications

29. 29
Workbench 3.0 New Features
 Dashboard
• Online/offline installation for all development and certification plugins
• Help/Documentation preview
• Certification submission status check
• VMware Compatibility Guide preview
 Test Manager improvements
• Certification parameters importing
• Certification merging
• Test procedure record/playback/CLI operations
• Test Manager web client
 Debugger
• Support vmkernel/vmklinux debug symbol on-demand loading
 vLogBrowser support record/playback/CLI operations
 vLogBrowser and CIM Browser moved to Workbench core
(No separate installation)

30. 30
Workbench IS 3.0
 VMware developer tools delivered as an Eclipse plugin
• Dashboard for discovery and installation of SDK plugins
• Remote System Explorer (RSE)
• Log Browser

31. 31
Conclusion
Please take a look at
developercenter.vmware.com
For vmdev.net users:
Login:
Corporate Email Address
Password:
vmdev.net password

32. 32
Q & A

33. 33
TAP Membership Renewal – Great Benefits
• TAP Access membership includes:
New TAP Access NFR Bundle
• Access to NDA Roadmap sessions at VMworld, PEX and Onsite/Online
• VMware Solution Exchange (VSX) and Partner Locator listings
• VMware Ready logo (ISVs)
• Partner University and other resources in Partner Central
• TAP Elite includes all of the above plus:
• 5X the number of licenses in the NFR Bundle
• Unlimited product technical support
• 5 instances of SDK Support
• Services Software Solutions Bundle
• Annual Fees
• TAP Access - $750
• TAP Elite - $7,500
• Send email to tapalliance@vmware.com

34. 34
Horizon Mobile
 IHV Mobile Device Requirements
• Operating System: Google Android 4.0 (Ice-Cream Sandwich) or higher
• Application Processors: A number of OMAP, Snapdragon, Hummingbird, and Orion
processors are supported. A complete list will be discussed during due diligence
• RAM: Minimum of 1GB
 IHV Integration Requirements for Program
• OEM Enabler Kit: Integrate the OEK into the base operating system
• MVP daemon: Provide APIs necessary to run the service to VMware Switch
application. This service is dormant until VMware Switch is installed and run
on the device
• Kernel modules: Low level hooks to enable virtualization technology, and add, if
necessary, the kernel modules needed to support workspace network stack.
• Android Patches: Integrate patches as required
• Run the VMware provided test framework to ensure successful integration
• Submit 4-6 devices for VMware to confirm testing.

35. 35
TAP Resources
 TAP
• TAP support: 1-866-524-4966
• Email: tapalliance@vmware.com
• Partner Central: http://www.vmware.com/partners/partners.html
 TAP Team
• Kristen Edwards – Sr. Alliance Program Manager
• Sheela Toor – Marketing Communication Manager
• Michael Thompson – Alliance Web Application Manager
• Audra Bowcutt –
• Ted Dunn –
• Dalene Bishop – Partner Enablement Manager, TAP
 VMware Solution Exchange
• Marketplace support –
vsxalliance@vmware.com
• Partner Marketplace @ VMware
booth pod TAP1

36. THANK YOU

38. What's New and What's Next for Quickly Achieving a
VMware Ready Certification?
Moderator: Manish Bhuptani, VMware
Tim Harris, VMware
Joe Taylor, VMware
TEX5093