Session 3:Get Movingwith Video
89%                           of leisure travelers watch                           videos onlineGoogle/OTX, Think Travel V...
93%                           of business travelers                           watch video onlineGoogle/OTX, Think Travel V...
Source: YouTube, Press Statistics
50% of US internet users                                              52% of consumers say that       had watched product ...
Zappos reports a                                     6% to 30%                                      increase              ...
Travelers are using Video throughout The                          Shopping JourneyGoogle/OTX, Think Travel Video One Sheet...
Challenge:   Evaluate your current videos – if any – and    consider if they provide these benefits   Ask yourself if yo...
Upcoming SlideShare
Loading in …5
×

Best Practice Bootcamp, Session 3: Get Moving with Video

728 views

Published on

Part of our Best Practice Bootcamp which provides hotel marketers with weekly online merchandising advice and recommended best practices.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
728
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Best Practice Bootcamp, Session 3: Get Moving with Video

  1. 1. Session 3:Get Movingwith Video
  2. 2. 89% of leisure travelers watch videos onlineGoogle/OTX, Think Travel Video One Sheet, 2012
  3. 3. 93% of business travelers watch video onlineGoogle/OTX, Think Travel Video One Sheet, 2012
  4. 4. Source: YouTube, Press Statistics
  5. 5. 50% of US internet users 52% of consumers say that had watched product watching product videos makes videos on the homepage them more confident in their online of a retailer. purchase decisions. Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%.Sources:eMarketer, Product Videos Nudge Apparel Shoppers Toward RegisterInvodo, Video Statistics: The Impact of Video
  6. 6. Zappos reports a 6% to 30% increase in sales for products with videoSource: ReelSEO, December 2009 6
  7. 7. Travelers are using Video throughout The Shopping JourneyGoogle/OTX, Think Travel Video One Sheet, 2012
  8. 8. Challenge: Evaluate your current videos – if any – and consider if they provide these benefits Ask yourself if your video properly represents your hotel Next Session: Strengthen your Story Subscribe at blog.vfmleonardo.com

×