Part of our Best Practice Bootcamp which provides hotel marketers with weekly online merchandising advice and recommended best practices.

1. Session 3:
Get Moving
with Video

2. 89%
of leisure travelers watch
videos online
Google/OTX, Think Travel Video One Sheet, 2012

3. 93%
of business travelers
watch video online
Google/OTX, Think Travel Video One Sheet, 2012

4. Source: YouTube, Press Statistics

5. 50% of US internet users 52% of consumers say that
had watched product watching product videos makes
videos on the homepage them more confident in their online
of a retailer. purchase decisions.
Professionally produced video
optimized for eCommerce
outperforms user-generated video
(UGC video) by 30%.
Sources:
eMarketer, Product Videos Nudge Apparel Shoppers Toward Register
Invodo, Video Statistics: The Impact of Video

6. Zappos reports a
6% to 30%
increase
in sales for products with
video
Source: ReelSEO, December 2009 6

7. Travelers are using Video throughout The
Shopping Journey
Google/OTX, Think Travel Video One Sheet, 2012

8. Challenge:
 Evaluate your current videos – if any – and
consider if they provide these benefits
 Ask yourself if your video properly represents your
hotel
Next Session: Strengthen your Story
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