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1. Vibrant Technologies &
Computers
Microsoft Business
Intelligence

3. What is Business Intelligence
MonitoringMonitoring
Dashboards, scorecards and alerts
AnalyzingAnalyzing
Drill down, exception reports, root-
cause analysis, multidimensional
analysis
ReportingReporting
Detailed operational data
Sharing standardized reports
PlanningPlanning
Create plans, models and scenarios, which are then fed back into the monitoring
layer and encoded as targets and thresholds.
“No matter where you start, you should be able to move up and down layers seamlessly without
awkward context shifts to gather insights, take action and optimize performance” - TDWI
“A broad category of applications and technologies for gathering, storing, analyzing, sharing and
providing access to data to help enterprise users make better business decisions” - Gartner
?

4. ““You can’tYou can’t managemanage whatwhat
you can’tyou can’t measuremeasure. You. You
can’t measure what youcan’t measure what you
can’tcan’t describedescribe””
Robert Kaplan and David NortonRobert Kaplan and David Norton
Authors of “The Balanced Scorecard”Authors of “The Balanced Scorecard”
Drive Corporate Performance
Giving a purpose to business intelligence

5. Customer options
Spreadmarts?
Unmanaged multiple versions of the truth. IT-driven scorecards and dashboards?
Technically sane– lack of business context.
Analysis paralysis?
Time spent analyzing, little acting on relevant
information.
Misaligned business architecture
Lacks alignment of strategy to actions and results in
poor adoption, productivity and retention

6. Customer Solutions
Managed
Few in number
Easy to understand
Relevant
Owned
Actionable
Standardized
Context-driven
Predictive
Aligned
Balanced and linked
Transformative
Spreadmarts or… IT-driven scorecards or…
Analysis paralysis or… Misaligned business architecture or…

7.  Comprehensive and integrated BI offering
 Widespread delivery of intelligence through Microsoft Office
 Enterprise-grade and affordable
Microsoft Business Intelligence Vision
Microsoft Business Intelligence is a complete offering
that enables all decision makers
to drive increased business performance.

8. What Customers Expect From CPM
Business Analysts
 A system of record for business definitions
 Empowering KPI and scorecard designer
 Auditing, versioning, and reversion capabilities
Business Decision Makers (from C-Level on down)
 Access to multiple data sources for exception reporting
 Deep analysis in context
 Integrated collaboration environment
 Alerting on changes in data
IT Administrators
 Centrally managed, scalable BI platform
 Better partnership with business users in scorecard and
KPI authoring

9. Portal
(SharePoint)
End user toolsEnd user tools Business Intelligence PlatformBusiness Intelligence Platform
Data Warehouse
Integrate Analyze Report
End-user Analysis
(Excel)
TechnicalTechnical
LayerLayer
End-userEnd-user
ToolsTools
Microsoft Business Intelligence

10. Microsoft Business Intelligence
Portal
(SharePoint)
End-user Analysis
(Excel)
End-user
Tools
Business
Layer
Corporate Performance Management
(Business Scorecard Manager and Biz#)
Data Warehouse
(SQL Server)
Integrate Analyze Report
Technical
Layer

11. Business Scorecard Manager
 Launched on 10/24/2005.
 Certified by Norton and Kaplan’s Balanced Scorecard Collaborative.
 BSM deployments cost between 20-50% the cost of the average BI
competitor deployments.
 Generally available today via your MSDN downloads.
“The Microsoft foundation
for ubiquitous BI is now in place”.
AMR research

12. What is Business Scorecard Manager
BSM Client
Scorecards
Dashboards
Reports
Context analysis
Rich filtering
Collaboration
Workflows
Application
Metadata
Business
Logic
BSM Server
XML, Excel,
TIFF, PDF
IM, Email,
Calendar
Online/Offline
SQL reports
Build Consume and Integrate
SharePoint
Oracle
Local DBsLocal DBs
UnstructuredUnstructured
Data sourcesData sources
SpreadsheetsSpreadsheets
SQL
Server
Access
Security
Office
applications

14. Customer success

15. CustomerCustomer
Results/BenefitsResults/BenefitsSolutionSolutionCustomerCustomer
ChallengeChallenge
• Empower metrics owners
to know and act on their
business.
• Simplify collaborate,
knowledge sharing and
resolution of business issues
within one application.
• Protect business owners
via enterprise-wide and
flexible BI platform.
Enterprise BI vision
 Enterprise Class software and
hardware
 Rapid Development of BI
solutions
 Ease of integration with 3rd
party tools and workflow and
portals
 Enterprise Class Toolset
 Business Scorecard Manager 2005
 Microsoft Office 2003
 SQL Server Analysis Services 2005
 SQL Server Reporting Services 2005
 Microsoft SharePoint Portal Server
 Windows Server 2003
Provide alignment between
corporate goals and
employees actions through
the enterprise.
Create an ownership culture
by providing visibility at the
right level and giving
information workers with the
tools to drive their business
efficiently.
Drive productivity
throughout the organization
and measure corporate
competitive advantage.
Microsoft IT
“Scorecarding offers true visibility into employee accountability and actions. Managers and our CIO can see problems
and successes in real-time, just as our employees can..” - Daniel Rubiolo Mendoza, Operations Manager, MSIT

16. MSIT screenshot

17. CustomerCustomer
Results/BenefitsResults/BenefitsSolutionSolutionCustomerCustomer
ChallengeChallenge
• Align strategic goals with
actions and empower metrics
owners to pro-actively impact
their business.
• Build a performance
framework which allows the
employees to deliver on goals
short and long term.
• Empower business owners
through and integrated and
flexible BI solution.
Enterprise BI vision
 Enterprise Class software and
hardware
 Rapid Development of BI solutions
 Ease of integration with 3rd party
tools and workflow and portals
Enterprise Class Toolset
 Microsoft Office Business Scorecard
Manager 2005
 Microsoft SQL Server 2000 and 2005
 Microsoft Office SharePoint Portal
Server 2003
 Microsoft Office Suite 2003
 Microsoft SQL Server Analysis and
Reporting Services
Provide pro-active insights
to business users so they can
drive performance efficiently
through the enterprise.
Integrate corporate
performance in the daily life
of business users so that, by
embracing scorecarding they
can drive the company’s
performance.
Drive productivity
throughout the organization
and measure corporate
competitive advantage.
Premier Bankcard
“This solution presents all users with one version of the truth. And what's even more important is that, with a single
version of the truth, you’ve got everyone in the organization working towards a common goal.” - Ron Van Zanten,
Business Intelligence Officer, PREMIER Bankcard

18. CustomerCustomer
Results/BenefitsResults/BenefitsSolutionSolutionCustomerCustomer
ChallengeChallenge
• Measure and improve key
strategic goals and drive
cross-company initiatives
based on one common version
of the truth.
• Improve corporate agility and
competitive advantage by
providing aligned and
actionable insight to relevant
decision makers.
• Empower business owners to
take action through integrated
and powerful end-user
applications.
Focus on the right metrics
for customer satisfaction,
acquisition and retention in
order to drive corporate
performance with the right
initiatives.
Empower line of business
managers to make faster
decisions by providing them
with pro-active and aligned
business insights.
Build a solution on a flexible
and scalable BI platform and
lower change management
cost and time.
Expedia
We wanted the right people to see problems immediately so they could rectify them before they became a huge
liability.” Laura Gibbons, Manager/Black Belt, Customer Satisfaction & Six Sigma , Expedia, Inc
Enterprise BI vision
 Enterprise Class software and
hardware
 Rapid Development of BI solutions
 Ease of integration with 3rd party
tools and workflow and portals
Enterprise Class Toolset
 Microsoft Office Business Scorecard
Manager 2005
 Microsoft SQL Server 2000 and 2005
 Microsoft Office SharePoint Portal
Server 2003
 Microsoft Office Suite 2003
 Microsoft SQL Server Analysis and
Reporting Services

19. CustomerCustomer
Results/BenefitsResults/BenefitsSolutionSolutionCustomerCustomer
ChallengeChallenge
Need for an integrated
scorecarding application
that would address the needs
of multiple user types
throughout a very distributed
environment.
Deployment required a
sophisticated yet flexible BI
solution that would adapt to
corporate business practices.
Build a solution on a reliable
and scalable BI platform
while lowering change
management cost and time.
Skanska U.S.A.
“The challenge is that our organization is very mobile, very virtual and you never know where people are going to be
online or offline” - Allen Emerick, Director of IT, Applications and Integration, Skanska USA
Enterprise BI vision
 Enterprise Class software and
hardware
 Rapid Development of BI solutions
 Ease of integration with 3rd party
tools and workflow and portals
Enterprise Class Toolset
 Microsoft Office Business Scorecard
Manager 2005
 Microsoft SQL Server 2000 and 2005
 Microsoft Office SharePoint Portal
Server 2003
 Microsoft Office Suite 2003
 Microsoft SQL Server Analysis and
Reporting Services
• Performance management
became part of the company
DNA by integrating scorecards
in employees daily routine.
• Alignment between strategic
goals and the company’s
distributed employees
objectives.
• Democratization of
performance management
making insight pervasively
available through office
applications.

20. CustomerCustomer
Results/BenefitsResults/BenefitsSolutionSolution
CustomerCustomer
ChallengeChallenge
Development Bank of Southern Africa
“We see our automated scorecarding solution as being a critical communication tool for our strategy. Everyone gets a
consistent view of the organization. And just as importantly, this consistent view will tie scorecarding results to relevant
documents such as policy papers or PowerPoint presentations.” Dave Evans - DBSA senior strategic planner.
Enterprise BI vision
 Enterprise Class software and
hardware
 Rapid Development of BI solutions
 Ease of integration with 3rd party
tools and workflow and portals
Enterprise Class Toolset
 Microsoft Office Business Scorecard
Manager 2005
 Microsoft SQL Server 2005
 Microsoft Office SharePoint Portal
Server 2003
 Microsoft Office Suite 2003
 Microsoft SQL Server Analysis and
Reporting Services
• Performance management
made easy by aligning multiple
workflows and information
sharing initiatives into a
common set of scorecards.
• Create a dynamic
performance management
culture whereby employees
improve their business by pro-
actively driving scorecards
results.
Communicate corporate
strategic goals using
consistent and actionable
metrics all employees could
relate to.
Drive user adoption by
turning metrics into actions
and making performance
management tasks part of
their daily life.
Deploy a solution on a
scalable and reliable
platform which could support
a wide array of information
analysis requirements.

21. CustomerCustomer
Results/BenefitsResults/BenefitsSolutionSolutionCustomerCustomer
ChallengeChallenge
Communicate corporate
objectives and results broadly
and consistently to employees,
the public, the media and
politicians.
Turn data into actionable
insights that was aligned with
the organization’s goals and
drive efficiencies through the
police.
Build on top of a solution that
officers would adopt quickly
for its user-friendliness and
strong end user applications
integration.
Israeli Police Force
“We sought a powerful, yet user-friendly tool that wasn’t intimidating for our officers to use. A system that could
automatically link information from a wide range of data sources across the state. A solution that offered us all the flexibility
we needed to adapt to any changes we may need to consider in the future.” Chief Superintendent Gilboa, Israel Police.
Enterprise BI vision
 Enterprise Class software and
hardware
 Rapid Development of BI solutions
 Ease of integration with 3rd party
tools and workflow and portals
Enterprise Class Toolset
 Microsoft Office Business Scorecard
Manager 2005
 Microsoft SQL Server 2000 and 2005
 Microsoft Office SharePoint Portal
Server 2003
 Microsoft Office Suite 2003
 Microsoft SQL Server Analysis and
Reporting Services
• A performance management
solution which enables
employees to measure, monitor
and drive key initiatives
throughout the entire
organization.
• Pro-action, focus and
ownership driven to police units
so they know when to take action.
• Efficiencies driven thru
integration of multiple data
sources into one common
framework for performance.

22. Scorecards are:
 Expression and visualization of a
strategy
 Entry point to analysis for most
business users
 Reduces the risk of providing raw
data or data in large volumes
Microsoft Scorecards are:
 Portable
 Re-usable
 Flexible, Easy to use
 Integrated
Scorecards

23. Scorecards vs. KPIs
Indicators by themselves don’t tell you how to win the race
Can you tell me if you will win the race if:
•You can tell how much gas you have?
•You can tell how fast you are going?
•You tell how far you have to go?
It’s the combination of the answers to these questions that will allow you to answer
the original question.
•The individual answers are kpis.
•The combination of the answers is the scorecard.
Gas gauge
Speedometer
Mileage
counter

24. KPIs are everywhere…
Win by balancing perspectives and maximizing corporate impact.
Revenue
Margins
Spend
Retain
customers
Acquire
customers
Satisfy
customers
Scorecards need to be:
•Easy to understand and relevant (contextual and actionable)
•Easy to communicate (portable and re-usable)
•Aligned and owned (managed and auditable)

25. We give customers choices
Hotmail Outlook Express Outlook Pro
Send and receive email Yes Yes Yes
Manage contacts Yes Yes Yes
Manage calendar
activities
Yes Yes Yes
If you customer needs to ‘do email’ today, they could chose any of the following solutions
Does it mean, they will use Hotmail for everything? No
Does it mean you should try and ‘sell Hotmail’ for everything? Maybe – the choice depends on two things:
•what the customer needs
•what are core product strengths can best address the customer needs.

26. Build, Consume, Manage
BSM SPS SQL Server Excel
Build
Offline/Online building capability
Reusable kpi definitions
Scorecard built by business users
Ability to write back kpi definitions to SQL 2005
High Low Low High
Consume
Offline/Online end-user experience
Aligned view of business thru strategy maps
Every Kpis is owned by individual or group
Context-driven kpis, scorecards and annotations
High Medium Low High
Manage and Administrate
Versioning of kpi, targets, scorecards, indicators
Global audit reporting capabilities
Allow business users to revert to previous versions
Column, cell, row data and metadata value alerting
High Low High Low
If you customer needs to ‘do email’ today, they could chose any of the following solutions

27. Microsoft Business Intelligence
Data Warehouse
(SQL RDBMS)
Integrate
(SSIS)
Analyze
(SSAS)
Report
(SSRS)
End user
tools
Business
Platform
Personal
Analytics
(Excel)
Portals
(SharePoint)
Report
(SSRS)
Technical
Platform
Corporate Performance Management
(Business Scorecard Manager)

28. Pricing Info
Production Licenses Prices Comments
Business Scorecard Manager
2005 CAL
$175 per device or per user A CAL is required for every user or device
that accesses the server.
Business Scorecard Manager
2005 Server License
$4,999 US per server Each server on which Business Scorecard
Manager 2005 is deployed requires a
license
Business Scorecard Manager
2005 External Connector License
$30,000 US per server The External Connector License enables
an unlimited number of non-employees to
access Business Scorecard Manager 2005
without any technical limitations or
restrictions. This license may be obtained
for every server that provides services to
non-employees. A non-employee is a
person who is not an employee, or similar
personnel of the company or its affiliates,
not any individual to whom you provide
hosted services using the server software.

29. Thank you