4P stp on antiflatulent

1. Exterminator
Team Members:
1. Akriti
2. Kamal Kant
3. Rudrani
4. Shreyash Amitabh
5. Shubham Prabhakar
6. Ujjwal Aaishwarya

2. What is Antiflatulent?
An antiflatulent agent is a drug used for the alleviation or
prevention of excessive intestinal gas.
Uses of Antiflatulent
• This medication is used to treat the symptoms of too
much stomach acid such as stomach upset, heartburn and
acid indigestion.
• It is also used to relief symptoms of extra gas such as
feeling of pressure/discomfort in the stomach.

3. Ingredients:
Senna leaves, Black salt, Carom Seeds, Liquorice
Dosage & Directions:
Dosage of 3 to 6 grams (1 to 2 teaspoons) with
warm water preferably at night just before
sleeping.
“Keep out of reach of children.”
“It may stimulate contractions of uterus and may cause
bleeding or spotting in pregnancy due to its hot potency
ingredients.” UNSAFE in Pregnancy.

4. Five Product Levels:
• Core Benefit: Relief from acidity, Gastric discomfort
• Basic product: Powder
• Expected Product: Jelly Capsule, Syrup
• Augmented Product: Relief from Constipation, Helps in
digestion and will launch in different flavor.

5. PRODUCT CLASSIFICATION
NON-DURABILITY
Sachets once opened should be consumed within 5
hours.
DURABILITY
Sachet if not opened, expiry date is 48 months from
date of manufacturing.
TANGIBILITY
It is in the form of Powder.

6. PRODUCT TYPE
GoGas lies in the category of emergency goods. It is
highly effective when one is suffering from intense inflation
in stomach or in acidity, indigestion, etc.
Also, Our aim is to make GoGas as staple good, when
we launch our energy drink variant. It can be taken on
regular basis by the adults and above 10 years old after
meal.

7. PRODUCT DIFFERENTIATION
How our product is different from other
product in same segment ?
FORM :-
SIZE – 5gram sachet
SHAPE – square shape sachet
PHYSICAL STRUCTURE – powder form and later in,
capsule and syrup form.

8. • PERFORMANCE QUALITY :- High performance quality ,
act within 30 second after intake.
• RELIABILITY:- As it is herbal product, so no side effect.
• REPAIRABILITY :- Expired product will be taken out
from market. If any case appears company will
compensate to loss.
• STYLE :- It will be in powder form containing crystal
granules which will give it a tangy taste. It can be
taken without water or any other supplements.

9. Target Customer: Potential Customers would be of a
certain age group i.e.30+ and old age people. As old age
people face gastric sickness more than others. To avoid side
effects of any such medicine, we are using only herbal
constitutes to benefit their health.

10. Pricing
Objective -
Survival - As we are launching our product
in the market so our objective will be to
survive in the market.

11. Demand determination
Name
Rs 50 Rs 30 Rs10 Rs 5 Rs 3
Quantity Price
Rahul 0 1 3 10 10 15 50
Priyanka 0 0 10 20 30 22 30
Vidya sagar 0 0 1 10 12 62 10
Ashish 10 5 0 1 0 148 5
Ayush 0 0 5 5 5 192 3
vikash 2 0 5 10 20
Prashant 0 5 5 10 10
Rahul raj 0 7 4 10 10
Tanu 0 2 4 10 5
Utsav 1 0 5 12 15
kamal 1 0 5 15 20
Vishal 0 0 5 10 20
Abhishek 0 2 5 13 20
ankit 1 0 5 12 15
Total 15 22 62 148 192
Price vs Quantity
0
10
20
30
40
50
60
0 50 100 150 200 250
Quantitydemand curve

12. Cost estimation
Types of cost -
Fixed cost –
Rent – 120000 P.A
Depreciation – 200000 P.A
Salary – 480000 P.A
Interest – 100000 P.A
Variable cost –
Raw material – 1000000 P.A
Packing material – 50000 P.A
Selling and distribution – 200000 P.A

13. Total Cost estimation
Total cost –
variable cost + fixed cost
1250000 + 900000 = RS 2150000
Expected production – 450000 unit
Variable cost unit – 2.78 per unit
Fixed cost - 900000

14. Pricing method
Markup pricing –
Unit cost = variable cost + Fixed cost / Unit sales
= 2.78 + 900000/450000
= RS 4.78
Rate of return = 4.4 %
Mark up price = Unit cost / (1-desired rate of return)
= 4.78 / ( 1- 0.044)
=RS 5

15. Target price
Formula –
Unit cost + Desired return * Capital investment/Unit
sale
= 4.78 + 0.044*300000/450000
= RS 5
Break-even Volume – Fixed cost / (price – variable
cost) = 900000 / (5 – 2.78)
= 450000
So, final price of product is 5 INR.

16. Place
Objective –
• To make product conveniently available to the
customer.
• Our strategy for market coverage will be that of
intensive distribution
• Our product is low priced, high turnover
convenience product.

17. MIXED MARKETING CHANNEL
GoGas
CONSUMER MARKET
WHOLESALER
RETAILERS
WHOLESALER WHOLESALER
RETAILERS RETAILERS

18. MARKETING COMMUNICATION
Communication platforms we will use:
• Advertising – Prints ads, display signs, point of
purchase display.
• Personal selling – Samples

19. MARKETING COMMUNICATION
Communication Objective: To build brand
awareness through advertisements.
Message strategy: Informational appeal –
we will elaborate on product benefit.
Message source: Expertise –
We will use an expert to advertise our product.

20. Designing the message
• Message content : Rational appeal
• Message structure: Argument type
• Message format: words and sound
• Message source: Expertise

21. Communication Channel
Non-Personal: Communication will be directed
to a target audience.

22. Communication budget
The Affordable Method :
Initially, due to expected small revenue of the
company will go for affordable method.