Most trusted brands in nigeria in 2012
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This study was conducted by brandhealth, a brand research firm in Nigeria to determine brands that bond well with their consumers. The research was conducted pan Nigeria using multi-stage sampling method. It is the survey results that brandhealth uses for its annual Most Trusted brand Awards.,,,,
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Most trusted brands in nigeria in 2012
- 2. STATE TOTAL NO INTERVIEWED LAGOS 1200 interviews KANO QUANTITATIVE P. HARCOURT ONITSHA YOLA •Face to face interviews in-home. •Multi stage sampling method used. CALABAR Fieldwork was conducted in October, BENIN 2012. JOS ABA ILORIN ABUJA
- 4. MARKETING CITIES IST 2ND 3RD REGION LAGOS PUNCH SUN VANGUARD ILORIN PUNCH NATION TRIBUNE WEST BENIN VANGUARD PUNCH GUARDIAN KANO DAILY TRUST VANGUARD THIS DAY YOLA VANGUARD PUNCH/NATI ON NORTH ABUJA PUNCH THIS DAY SUN JOS VANGUARD SUN NATION P.H NATION SUN PUNCH SOUTH DAILY ONITSHA VANGUARD SUN INDEPENDENT CALABAR PUNCH VANGUARD SUN ABA NATION SUN THIS DAY
- 7. MARKETING CITIES IST 2ND 3RD REGION LAGOS MULTIVITE ASTYMIN CHEMIRON ILORIN CYPRIGOL MIM ASTYMIN WEST BENIN CHEMIRON KANO ASTYMIN YOLA - - NORTH ABUJA ASTYMIN MULTIVITE MIM JOS MULTIVITE ASTYMIN CHEMIRON P.H MULTIVITE CHEMIRON CYPRIGOL SOUTH ONITSHA CHEMIRON CALABAR BULLET ABA CHEMIRON BULLET Note: respondents in Yola did not know mention any brand
- 10. MARKETING CITIES IST 2ND 3RD REGION LAGOS INDOMIE MIMEE HONEYWELL CHICKI WEST ILORIN INDOMIE CHICKEN CHERIE BENIN INDOMIE DANGOTE KANO INDOMIE DANGOTE CHERRI YOLA INDOMIE GOLDEN PENNY NORTH GOLDEN ABUJA INDOMIE DANGOTE PENNY GOLDEN JOS INDOMIE PENNY P.H INDOMIE TOMMY DANGOTE SOUTH ONITSHA INDOMIE TOMMY CHERRI CALABAR INDOMIE TOMMY DANGOTE ABA INDOMIE DANGOTE TOMMY
- 13. MARKETING CITIES IST 2ND 3RD REGION LAGOS COKE FANTA PEPSI ILORIN COKE 7UP SPRITE WEST BENIN COKE PEPSI FANTA KANO COKE MIRINDA PEPSI YOLA COKE PEPSI NORTH ABUJA COKE FANTA FAYROUZ JOS COKE SPRITE SCHWEPPES P.H COKE PEPSI FANTA SOUTH ONITSHA COKE FANTA PEPSI CALABAR SPRITE COKE FANTA ABA COKE FANTA SPRITE
- 16. MARKETING CITIES IST 2ND 3RD REGION LAGOS AIT STV TVC WEST ILORIN NTA CHANNELS AIT BENIN STV AIT NTA KANO NTA AIT YOLA GOTEL NTA NORTH ABUJA AIT NTA CHANNELS JOS NTA STV AIT P.H NTA STV AIT SOUTH ONITSHA NTA ABS AIT CALABAR CRBC NTA AIT ABA NTA ABIA TV BCA TV
- 19. MARKETING CITIES IST 2ND 3RD REGION LAGOS DSTV STARTIMES HITV DSTV WEST ILORIN MYTV STARTIMES BENIN DSTV STARTIMES MYTV KANO DSTV YOLA DSTV NORTH ABUJA DSTV JOS DSTV STARTIMES MYTV P.H DSTV MYTV STARTIMES SOUTH ONITSHA DSTV STARTIMES CALABAR DSTV HITV STARTIMES ABA DSTV HITV
- 22. MARKETING CITIES IST 2ND 3RD REGION LAGOS KNORR MAGGI WEST ILORIN MAGGI KNORR AJINOMOTO BENIN KNORR MAGGI ROYCO KANO ONGA MAGGI KNORR YOLA MAGGI NORTH ABUJA MAGGI KNORR ROYCO JOS ROYCO MAGGI KNORR P.H MAGGI KNORR ONGA SOUTH ONITSHA MAGGI KNORR ONGA CALABAR ONGA MAGGI KNORR ABA MAGGI/KNORR ONGA
- 25. MARKETING CITIES IST 2ND 3RD REGION LAGOS GUINNESS LEGEND TURBOKING GUINNESS WEST ILORIN LEGEND WILFORT BENIN GUINNESS LEGEND KANO GUINNESS YOLA GUINNESS LEGEND NORTH ABUJA GUINNESS LEGEND JOS GUINNESS LEGEND WILFORT P.H GUINNESS LEGEND TURBOKING SOUTH ONITSHA GUINNESS LEGEND TURBOKING CALABAR GUINNESS LEGEND TURBOKING ABA GUINNESS TURBOKING LEGEND
- 28. MARKETING CITIES IST 2ND 3RD REGION LAGOS DANGOTE ELEPHANT WEST ILORIN DANGOTE ELEPHANT PORTLAND BENIN DANGOTE ELEPHANT BURHAM KANO DANGOTE ASHAKA BUA YOLA ASHAKA DANGOTE PORTLAND NORTH ABUJA DANGOTE ELEPHANT BURHAM JOS DANGOTE ASHAKA BUA P.H DANGOTE UNICEM EAGLE SOUTH ONITSHA BURHAM DANGOTE IBETO CALABAR UNICEM DANGOTE PORTLAND ABA UNICEM DANGOTE PORTLAND
- 31. MARKETING CITIES IST 2ND 3RD REGION LAGOS PEAK DANO HOLLANDIA ILORIN PEAK 3CROWN COAST WEST BENIN PEAK COWBEL 3CROWN KANO PEAK 3CROWN LUNA YOLA PEAK COWBEL NORTH ABUJA PEAK COWBEL 3CROWN JOS PEAK P.H PEAK COWBEL LOYA SOUTH ONITSHA PEAK JAGO LUNA CALABAR PEAK 3CROWN COWBEL ABA PEAK
- 34. MARKETING CITIES IST 2ND 3RD REGION LAGOS EVA CASCADE RAGOLIS ILORIN EVA VISTERI COSSY WEST BENIN EVA KANO FARO SWAN YOLA FARO NORTH ABUJA EVA SWAN NESTLE JOS SWAN EVA P.H EVA RAGOLIS COSSY SOUTH ONITSHA SWAN EVA AQUAFINA CALABAR EVA SWAN RAGOLIS ABA EVA SPRING RAGOLIS
- 37. MARKETING CITIES IST 2ND 3RD REGION LAGOS FIRST BANK GTB ZENITH ILORIN GTB FIRST BANK ACCESS WEST BENIN FIRST BANK UBA ECO BANK KANO FIRST BANK GTB ECO BANK YOLA GTB FIRST BANK UBA NORTH ABUJA ZENITH GTB UBA DIAMOND JOS FIRST BANK BANK GTB P.H UBA FIRST BANK UNION BANK SOUTH ONITSHA GTB FIRST BANK UBA CALABAR FIRST BANK ECO BANK GTB ABA FIRST BANK ACCESS UNION BANK
- 40. MARKETING CITIES IST 2ND 3RD REGION LAGOS TOYOTA HONDA BENZ/NISSAN ILORIN TOYOTA HONDA BENZ/NISSAN WEST BENIN TOYOTA BENZ HONDA KANO HONDA TOYOTA BENZ YOLA TOYOTA HONDA BENZ NORTH ABUJA TOYOTA HONDA PEUGEOT JOS TOYOTA HONDA PEUGEOT P.H TOYOTA HONDA BENZ SOUTH ONITSHA TOYOTA HONDA FORD CALABAR TOYOTA HONDA NISSAN ABA TOYOTA HONDA BENZ
- 43. MARKETING CITIES IST 2ND 3RD REGION LAGOS MILO BOURNVITA OVALTINE ILORIN BOURNVITA MILO OVALTINE WEST BENIN BOURNVITA MILO OVALTINE KANO MILO BOURNVITA OVALTINE YOLA MILO BOURNVITA OVALTINE NORTH ABUJA MILO BOURNVITA OVALTINE JOS BOURNVITA MILO OVALTINE P.H MILO BOURNVITA OVALTINE SOUTH ONITSHA MILO BOURNVITA OVALTINE CALABAR MILO BOURNVITA OVALTINE ABA MILO OVALTINE BOURNVITA
- 46. MARKETING CITIES IST 2ND 3RD REGION LAGOS OMO ARIEL KLIN ILORIN OMO ARIEL KLIN WEST BENIN OMO ARIEL KLIN KANO KLIN ARIEL OMO YOLA ARIEL OMO NORTH ABUJA ARIEL OMO KLIN JOS OMO KLIN ARIEL P.H OMO KLIN ARIEL SOUTH ONITSHA OMO KLIN ARIEL CALABAR ARIEL KLIN OMO ABA OMO ARIEL KLIN
- 49. MARKETING CITIES IST 2ND 3RD REGION LAGOS MR. BIGG'S TFC TANTALIZER ILORIN MR. BIGG'S TANTALIZER ROYALS WEST BENIN MR. BIGG'S KANO AL-AMIR UMMIR MR. BIGG'S YOLA MR. BIGG'S TASTY MEN OASIS NORTH ABUJA MR. BIGG'S TANTALIZER JOS MR. BIGG'S JUICY GRIL P.H GENESIS MR. BIGG'S TANTALIZER SOUTH ONITSHA MR. BIGG'S CRUNCHIES TANTALIZER CALABAR MR. BIGG'S CRUNCHIES ABA MR. BIGG'S CRUNCHIES
- 52. MARKETING CITIES IST 2ND 3RD REGION LAGOS 5ALIVE CHIVITA FUNMAN ILORIN 5ALIVE CHIVITA DANSA WEST BENIN 5ALIVE CHIVITA FUNMAN 5ALIVE/CHIVIT KANO A CHIVITA LACASERA YOLA CHIVITA FARO LACASERA NORTH ABUJA 5ALIVE CHIVITA DANSA JOS CHIVITA 5ALIVE RIBENA P.H 5ALIVE CHIVITA DANSA SOUTH ONITSHA 5ALIVE CHIVITA FUNMAN CALABAR 5ALIVE CHIVITA ABA 5ALIVE CHIVITA
- 55. MARKETING CITIES IST 2ND 3RD REGION LAGOS NOKIA B/BERRY SONY ERIKSON WEST ILORIN NOKIA SAMSUNG TECHNO BENIN NOKIA SAMSUNG B/BERRY SAMSUNG/BBE KANO NOKIA RRY LG YOLA NOKIA SAMSUNG NORTH ABUJA NOKIA B/BERRY SAMSUNG JOS NOKIA SAMSUNG P.H B/BERRY SAMSUNG SOUTH SONY ERIKSON/TECH ONITSHA NOKIA SAMSUNG NO CALABAR NOKIA SAMSUNG ABA NOKIA SAMSUNG TECHNO
- 60. MARKETING CITIES IST 2ND 3RD REGION LAGOS MTN AIRTEL ETISALAT WEST ILORIN MTN GLO AIRTEL BENIN MTN GLO ETISALAT KANO MTN ETISALAT GLO/AIRTEL YOLA MTN GLO AIRTEL NORTH ABUJA MTN ETISALAT GLO JOS MTN ETISALAT GLO P.H MTN ETISALAT AIRTEL SOUTH ONITSHA MTN AIRTEL ETISALAT CALABAR MTN GLO ETISALAT ABA MTN GLO AIRTEL
- 63. MARKETING CITIES IST 2ND 3RD REGION LAGOS DELTA PREMIER LUX ILORIN DELTA LUX DETTOL WEST BENIN DETTOL LUX PREMIER KANO DETTOL DUDU OSUN SEPTOL YOLA DETTOL DELTA - NORTH ABUJA DETTOL DELTA PREMIER JOS DETTOL EVA LUX P.H EVA DELTA PREMIER SOUTH ONITSHA DELTA DETTOL - CALABAR EVA PREMIER DETTOL ABA PREMIER DETTOL TURA
- 66. MARKETING CITIES IST 2ND 3RD REGION LAGOS MOUKA VITA VONO ILORIN UNIFOAM MOUKA VITA WEST BENIN MOUKA VITA KANO UNIFOAM VITA YOLA VITA MOUKA NORTH ABUJA VITA MOUKA UNIFOM JOS VITA MOUKA P.H VITA MOUKA SOUTH ONITSHA MOUKA VITA VONO CALABAR VITA MOUKA ABA VITA MOUKA
- 69. MARKETING CITIES IST 2ND 3RD REGION LAGOS AMSTEL MALTA GUINNESS MALTINA WEST ILORIN MALTINA MALTA GUINNESS HI-MALT/AMSTEL BENIN MALTA GUINNESS AMSTEL MALTINA KANO MALTINA MALTA GUINNESS AMSTEL YOLA MALTINA MALTA AMSTEL GUINNESS NORTH ABUJA AMSTEL MALTA GUINNESS MALTINA JOS MALTINA MALTA GUINNESS AMSTEL P.H MALTA GUINNESS MALTINA AMSTEL SOUTH ONITSHA AMSTEL MALTINA MALTA GUINNESS CALABAR MALTA GUINNESS AMSTEL HI-MALT ABA MALTINA MALTA GUINNESS AMSTEL
- 72. MARKETING CITIES IST 2ND 3RD REGION Lager beer LAGOS STAR GULDER HARP ILORIN STAR TROPHY GULDER WEST BENIN STAR GULDER HARP KANO STAR GULDER HEINEKEN YOLA STAR HARP GULDER NORTH ABUJA STAR GULDER/HARP HEINEKEN JOS STAR HARP HEINEKEN P.H STAR GULDER HEINEKEN SOUTH ONITSHA STAR GULDER 3’3 CALABAR STAR GULDER HARP ABA STAR GULDER HARP
- 75. MARKETING CITIES IST 2ND 3RD REGION LAGOS RAYPOWER WAZOBIA RHYTHM RADIO WEST ILORIN HARMONY KWARA RAYPOWER BENIN RAYPOWER RHYTHM RADIO KANO WAZOBIA BBC NIGERIA YOLA GOTEL RADIO BBC NIGERIA NORTH ABUJA RAYPOWER WAZOBIA CAPITAL FM JOS RHYTHM RAYPOWER - P.H BBC WAZOBIA HOT FM SOUTH ONITSHA HOT FM RHYTHM WAZOBIA CALABAR CRBC AKBC BBC ABA COOL FM BBC CRBC