12 juillet 2011

1. SOFT® A
UBIS ACQUIRES OWWLIENT AND HOWRRSE BRAAND,
STRE
ENGTHHENING ITS FREE-TO
G O-PLAY EXPERTISE AND
Y
POORTFOLLIO
ance – July 12, 201 – Today, Ubisoft announced the acqui
Paris, Fra 11 d isition of fr
ree-to-play
y
game developer Owlient. The t
team at Owwlient has e
extensive e
expertise in the mana
n agement of f
me-playing communit
online gam ties, and t
their flagsh Howrse brand has almost t
hip e two million
n
monthly active users.
Founded in Paris in 2
n 2005, Owlie
ent, with its 40 team members, is a forerunner in cre
s eating free-
-
to-play ga
ames. The company s itself ap
set part for its ability to develop the necessary expertise
d e y e
and technoology to ma
anage and entertain a online ga
an ame community.
“We are thhrilled to welcome the talented team at O
w Owlient to U
Ubisoft. Ov the last five years
ver s
they have developed an architecture de
e edicated to delivering and mon
o g netizing ga
ames as a
service, a well as the skills of attract
as ting and rretaining oonline communities,” said Yves s
Guillemot, chief exe
, ecutive off ficer at UUbisoft. “Th
his acquisition is the next st tep in the e
acceleratio of Ubiso
on oft’s free-to
o-play stra
ategy follow
wing last year’s launc of Settle Online,
ch ers ,
CSI Crime City and H
e Heroes Kingdoms, as well as the recent be launch of our amb
e eta bitious title
e
Tom Clanc cy’s Ghost R
Recon Onlin ne.”
“Joining th Ubisoft t
he team will allow us to accelerate our internaational business and eexpand our r
expertise aand our ga ames to new platforms. It also le us integ
w ets grate our p
proven onlin services
ne s
architecture with Ubisoft’s so t that we can help grow their bra
n w ands online said Oliv
e,” vier Issaly,
,
chief execcutive officer of Owlie ent. “We are proud of what ou team ha accomp
a ur as plished and d
confident tthat joining Ubisoft will allow us to continue that succ
g cess. We’d also like to thank our
o r
shareholde Innovac
er com, who has accom mpanied th Owlient team over the yea
he t ars as we e
developed.”
Following acquisition of Massi
ns ainment, Nadeo and Quazal, Ow
ive Enterta wlient repr
resents thee
continuatio of Ubiso
on oft’s focus on expanding its onlin expertis and infra
ne se astructure in order to
o
expand its portfolio using new online business mode
s u els. The rec
cent launch of AAA project Tom
h m
Clancy’s G
Ghost Recon Online in closed bet the enth
n ta, husiasm of the TrackMMania commmunity, thee
success of The Settle Online in Germany and the U
f ers y Uplay online services platform ar the most
e p re t
recent realizations of this strate
f egy.

2. Previous Ubisoft acquisitions in the online segment:
- November 2008: acquisition of Massive Entertainment, renowned for their specialty in
creating multiplayer games. Massive is collaborating on or responsible for the
development of several ambitious unannounced projects.
- October 2009: acquisition of Nadeo, creator of cult hit multiplayer driving game,
TrackMania. TrackMania 2 Canyon and ManiaPlanet will be launched in 2011.
- November 2010: acquisition of Quazal, a leader in the creation of online technical
solutions. Assassin’s Creed implements Quazal technology for its multiplayer mode,
which received the Game Critics Award for "Best Online Game" at E3 2010.
The acquisition is subject to customary closing conditions and is expected to close in
Ubisoft’s second quarter of fiscal 2012.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown
considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries
and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge
video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of € 1.039 billion. To learn more,
please visit www.ubisoftgroup.com.
© 2010 Ubisoft Entertainment. All rights reserved. Assassin's Creed Tom Clancy's, Ghost Recon, the Soldier Icon,
Might and Magic, Heroes Kingdoms , The Settlers, Blue Byte and the Blue Byte logo are trademarks Ubisoft and the
Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Red Storm Entertainment Inc
is a Ubisoft Entertainment company.
Nadeo and Trackmania logo are trademarks of Nadeo in the US and/or other countries. Nadeo is a Ubisoft
Entertainment company.
CSI: Crime Scene Investigation in USA is a trademark of CBS Broadcasting Inc. and outside USA is a trademark of
Entertainment AB Funding LLC. CBS and the CBS Eye Design TM CBS Broadcasting Inc. ©2000 - 2010 CBS
Broadcasting Inc. and Entertainment AB Funding LLC. All Rights Reserved.