Promoting Accessibility on Projects with No Accessibility Aspirations - Dick Horst, Dana Douglas, Cory Lebson, Jennifer Sutton

•Download as PPTX, PDF•

1 like•900 views

Many would agree that accessibility is a worthy design goal for products and services that could be used by people with disabilities, and by accommodating the needs of such users one usually improves the user experience for all users. But not all product managers are so enlightened. Or they don’t think they have a budget for accessibility. Or they aren’t obligated to meet accessibility requirements, so they don’t try. How do you incorporate accessibility into your UX work when the product owners aren’t asking for it or may resist spending resources on accessible design? This panel will discuss strategies for dealing with such challenges. The panelists will offer tips drawn from their consulting experiences, and will solicit ideas from the audience, for incorporating accessibility into projects that don’t know they need it or are openly resistant to the notion.

Design

Promoting Accessibility on Projects
With No Accessibility Aspirations
A Panel Discussion
UXPA 2015

The Panelists
• Honorable Mention (panelist who could not attend):
– Elle Waters, Director of Strategy, Simply Accessible,
@nethermind
• Panelists:
– Dana Douglas, Senior User Experience Specialist, UserWorks,
@userworks
– Cory Lebson, Principal, Lebsontech User Experience Consulting,
@corylebson
– Jennifer Sutton, Independent Consultant,
@jsutt
• Moderator:
– Dick Horst, President, UserWorks,
@userworks

A Few Relevant References
"Which ‘Everyone’ Do You Mean?" Derek Featherstone, http://www.youtube.com/watch?v=I1Rz-
6fKacQ&feature=youtu.be&t=18m46s
“Q&A Testing for Accessibility Before Development Begins,” Tim Lohman,
http://www.accessiq.org/news/news/2015/05/qa-testing-for-accessibility-before-development-
begins
“WebAIM’s Hierarchy for Motivating Accessibility Change,” Jared Smith,
http://webaim.org/blog/motivating-accessibility-change/
“Accessibility Lipstick on a Usability Pig,” Jared Smith,
http://webaim.org/blog/accessibility-lipstick-on-a-usability-pig/
“Accessibility Wins,” curated by Marcy Sutton, http://a11ywins.tumblr.com/
“Integrating Accessibility: Planning Content for Everyone,” Eileen Webb,
http://webmeadow.com/blog/archives/201505/integrating-accessibility-planning-content-everyone
“Accessibility as innovation,” Whitney Quesenbery,
http://www.slideshare.net/whitneyq/accessibility-as-innovation

Viewers also liked

Anatomy of a UX Practitioner (Samantha Yuen)

UXPA International

UXPA 2014 Closing announcements

UXPA International

The Ethical Landscape of User Experience (Bill Albert)

UXPA International

How can you tackle the process of updating a mature interface? In this presentation, I will discuss our team’s approach to quickly transform the look and feel of GoToMeeting, GoToWebinar and GoToTraining for Mac over a period of four months. Learn how we kept our project on track by saying no to all but the most essential improvements, and how we incorporated design feedback without falling prey to out-of-scope requirements. I'll explain my design process and how I supported the team in my role as scrum master. You will see visual design changes that were tried and discarded, and most importantly, what impact the visual changes had on our user community. This talk will cover what can realistically be done in a short period of time to improve your interface without overcommitting, and where to go after the first release.

Under the Knife: Plastic Surgery for Classic Software

UXPA International

You know what your users experience in the lab setting, when they are in a controlled environment. But what happens when they actually take your product into the real world and try to use it? The technology explosion in the market research field has resulted in a wealth of new tools that allow UX designers and researchers to deploy users to test sites, apps, and products in the real world and report back on their experiences in ways that are actionable and meaningful. This session will arm attendees with the knowledge and technique they need to conduct mobile ethnography studies on their own. We will cover the end-to-end process of designing your research, identifying the right tool to conduct the research, and how to report back the results in engaging ways.

Out of the Lab and Into the Wild! Mobile Ethnography for Richer UX Insights -...

UXPA International

UXPA 2013 Conference - Wednesday, July 10, 2013, 11:00am – 12:00 pm by Jeffrey Ryan Pass The Obama Administration’s 2012 Digital Government Strategy set a high bar for Federal websites, calling for the creation of “information-centric” and “customer-centric” sites and mandating “citizen-engagement.” This presentation provides an overview of the Digital Government Strategy, discusses how it came into being, and provides specific examples of recent and ongoing work in support of the strategy from a number of federal agencies. It also considers how user experience (UX) professionals can advocate for the Digital Government Strategy and how they can put its tenants to work to better serve their clients (Federal or otherwise) and, most important, the digital content users.

Web.gov: Observations About, Strategies Relating To, and Lessons Learned from...

UXPA International

Simplifyingapplicationsuxpa2015 150623181355-lva1-app6891

UXPA International

In an industry rife with outdated technologies, retailers face challenges balancing e-commerce experiences with brick-and-mortar stores. When store employees provide service to a customer, one negative encounter with a tool is enough to make employees wary of using it again. Knowing the archaic tools used by employees, internal red tape, and a captive audience of 10,000 employees...where does a UX’er begin? Well, employees are customers too! A nimble team at REI is transforming how employees work with mobile, while also improving interactions with customers in physical stores. The team navigates stale enterprise systems, tough decision-makers, and stagnating IT processes. Learn how they performed user research in stores to test and learn under heavy data compliance. This talk includes examples of getting creative with mobile prototypes, workshops, and employee observations - saving the co-op time and money. Also included: advice on winning over stakeholders with an open design process.

Employee tools don’t have to suck! How REI upleveled their retail service des...

UXPA International

Closing keynoteuxpa2015

UXPA International

Zarla Ludin's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)." Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?

Psychology Mis-focus (Zarla Ludin)

UXPA International

Ever worked on a project where Design and Development blended like oil and water? Whether you're on a UX team of one, or designing with the help of a whole department, the success of your work ends up in the hands of a developer. Teams with specialized skillsets and certain cross-team cultures can put up walls between designers and developers. We will deconstruct these adversarial relationships from real-world examples, then learn how to convince, collaborate, and co-create. Being stuck in a storming phase isn’t good for you, your product, and ultimately your users. Bringing harmony to your team is important to your success and your sanity. Hone your best expertise to build relationships, handle differences of opinion, and learn to speak geek to be heard! Walk out with tools and techniques to stay efficient and deliver the best possible experience for the real human beings who will use it.

Adversarial to Harmonious: Building the Developer/UX Connection

UXPA International

Should we kill personas? (Marine Barbaroux)

UXPA International

Another day, another web site (or application... or mobile site).... Are you beginning to feel uninspired in your job creating digital interfaces? After several years doing UX, many senior professionals begin to question, "what's next?" This presentation discusses service design as the next opportunity for UX professionals to create great experiences and how the service sector, from bike-sharing to co-working spaces, is a critical driver in the global economy. The presentation will cover the core tenets of motivating behaviors within a service - space, time and perspective - and why UX professionals are perfectly poised to design great services because of their ability to understand these elements. From kiosks and wayfinding to mobile and call centers, UX professionals will be encouraged to disrupt their UX world where being "user-centered" is paramount and motivate them to think bigger about the impact they can have on people's experiences.

Designing Great Services Is Our Future: How Space, Time and Perspective Empow...

UXPA International

Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams. And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes! Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit. In this session, we'll discuss pros and cons of each approach, lessons learned, when remote multi-channel research is a good idea (& when it's not), & hot tips on how to effectively conduct research remotely on mobile devices.

To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...

UXPA International

Don't Die Halfway Through! Six Factors of Successful UX Projects (Michael Bec...

UXPA International

This is a new golden age for design. In business, where technology has dominated for decades, the balance of power is shifting. Lessons learned have thrown up new imperatives. The most exciting of these conversations explore new frontiers for business - empathy, design insight, disruptive innovation, big data, lean practice - and all point to the prize: human-centred business transformation. The vision is of a future that will be brilliantly designed rather than just cleverly engineered. Technology alone cannot deliver the experience. Who are the design leaders who will breathe life into this vision? Where will we find them? How will we recognize them? Which skills and qualities will define them? How will we motivate them? How will we partner with other professions? And how do we support them to find, foster and equip a global design elite that will rise up and play their role in changing the world?

Designers Assemble! (Julian Hirst)

UXPA International

UXPA 2013 Annual Conference July 11, 2013 3:00 - 7:00pm ET by Cindy Lu There has been a long debate about HTML 5 vs Native app. Native apps provide rich interactive experience and performance while Mobile Web can be designed once to run in multiple devices across various platforms. Industry experts predict that through 2014, there will be a long shift to HTML 5 from native apps as HTML 5 becomes more capable. A challenge to designers is to design a better interactive experience while the technology is still evolving. This workshop will bring together UX practitioners to discuss new ideas about designing mobile web applications.

New Ideas for Designing Mobile Web Applications

UXPA International

Annie Drynan's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

Managing yourself when you ARE your team (Annie Drynan)

UXPA International

The Ubiquitous Eye Tracker: Eye tracking has become a key method to test the usability of websites and software. It provides researchers and practitioners with indisputable, objective and convincing data describing user behavior and usability problems. Eye tracking is also used to study user interaction with mobile devices and physical products. Eye tracking augments traditional usability methods, providing additional information that the test participant cannot report and the researcher cannot observe. Unique insights about first glance, search patterns, failed search, and much more offer guidance in how to solve different usability problems. Eye tracking can be used together with a variety of research methods, including observations, interviews and the retrospective think aloud (RTA) method. The past ten years, eye trackers have evolved from bulky, expensive and difficult to use devices, to a level of maturity that is soon good enough to be used in widespread consumer user experiences. The solutions of today enable more dynamic research setups and a wider range of uses, but what about tomorrow? What does it mean for us as UX professionals when gaze information from our users will be available all the time, everywhere?

The Ubiquitous Eye Tracker (Joakim Isaksson, Tobii)

UXPA International

If it can go wrong, it will! How to bulletproof your user research. (Kathi Ka...

UXPA International

Viewers also liked (20)

Anatomy of a UX Practitioner (Samantha Yuen)

UXPA 2014 Closing announcements

The Ethical Landscape of User Experience (Bill Albert)

Under the Knife: Plastic Surgery for Classic Software

Out of the Lab and Into the Wild! Mobile Ethnography for Richer UX Insights -...

Web.gov: Observations About, Strategies Relating To, and Lessons Learned from...

Simplifyingapplicationsuxpa2015 150623181355-lva1-app6891

Employee tools don’t have to suck! How REI upleveled their retail service des...

Closing keynoteuxpa2015

Psychology Mis-focus (Zarla Ludin)

Adversarial to Harmonious: Building the Developer/UX Connection

Should we kill personas? (Marine Barbaroux)

Designing Great Services Is Our Future: How Space, Time and Perspective Empow...

To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...

Don't Die Halfway Through! Six Factors of Successful UX Projects (Michael Bec...

Designers Assemble! (Julian Hirst)

New Ideas for Designing Mobile Web Applications

Managing yourself when you ARE your team (Annie Drynan)

The Ubiquitous Eye Tracker (Joakim Isaksson, Tobii)

If it can go wrong, it will! How to bulletproof your user research. (Kathi Ka...

More from UXPA International

Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships. Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on. We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.

UXPA 2023: Start Strong - Lessons learned from associate programs to platform...

UXPA International

Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?

UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...

UXPA International

UXPA 2023 Poster: ESG & Sustainable UX

UXPA International

UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic

UXPA International

User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.

UXPA 2023: Data science and UX: Smarter together

UXPA International

Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.

UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights

UXPA International

UXPA 2023 Poster: Are virtual spaces the future of video conferencing?

UXPA International

This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context. By the end of the session, attendees should be aware of tools and approaches for: Organizing user research information in a database Disseminating user role information to product and design teams Managing a user roles database as part of a long term UX Research program If you’re ready to ditch personas but don’t know how, this session is for you!

UXPA 2023: Learn how to get over personas by swiping right on user roles

UXPA International

We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!

UXPA 2023: F@#$ User Personas

UXPA International

UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...

UXPA International

Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.

UXPA 2023: Experience Maps - A designer's framework for working in Agile team...

UXPA International

UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...

UXPA International

UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...

UXPA International

How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).

UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...

UXPA International

I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.

UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team

UXPA International

As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.

UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...

UXPA International

UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...

UXPA International

UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...

UXPA International

Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.

UXPA 2023: Lessons for new managers

UXPA International

Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.

UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...

UXPA International

More from UXPA International (20)