Lead generation in particular can pose a challenge in the competitive real estate environment. For this reason, it’s important to take a step back from time to time to remember the bigger picture—the core tactics which hold your game plan together.

1. US real estate equity builder Kansas City - Best Lead Generation
Strategies for Real Estate
With the breakneck pace at which technology is progressing in the field of real estate (as in
many others), it’s no surprise that agents and brokers may feel overwhelmed with deciding
what to incorporate into their marketing strategy.
Lead generation in particular can pose a challenge in the competitive real estate
environment. For this reason, it’s important to take a step back from time to time to
remember the bigger picture—the core tactics which hold your game plan together.
WHAT IS LEAD GENERATION FOR REAL ESTATE?
Before we really dive deeper into these 10 strategies, lets go through what exactly lead
generation is in the realm of real estate.
Lead generation is the process of attracting and converting prospective buyers into leads
with a vested interest in your company’s product or service. In real estate, generating leads
comes with its own set of challenges, including finding the best software and sites to use
and employing various customer experience strategies.
To put it simply, the same rules of marketing that apply to a variety of industries are
relevant to the field of real estate, and lead generation is a crucial element of a real estate
marketing strategy.
LEVERAGING POSITIVE CUSTOMER FEEDBACK
Letting your results speak for themselves is a great way of establishing your reputation and
customer reviews and testimonials accomplish just that.
Explore both internal and external options by establishing a review page on your website,
sharing testimonials on major real estate platforms, and creating videos with customer
feedback. Some of the best external sites to do so would be:
Zillow
Trulia
Realtor.com
Additionally, a referral program can be set up for existing clients to become representatives
in your network of prospects. By spreading the word about their experiences you can utilize
the positive experiences of your customers to essentially serve a major PR role!

2. USING REAL ESTATE SOCIAL MEDIA TO INCREASE TRAFFIC AND AWARENESS
As modern marketing has increasingly gone digital, social media image is now an
indispensable component of any marketer’s strategy.
Some of the most worthwhile platforms worth investing in include:
LinkedIn
Instagram
Twitter
Facebook
LinkedIn is the obvious choice because its geared more towards professional networking but
you can attract lot of traffic and awareness with instagram and twitter. Certain instagram
strategies paired with beautiful visuals and short, simple posts will keep you relevant and
accessible in the every day life of any potential clients!
Facebook Ads are another cost effective lead generation method, allowing you to target
existing leads in your database with the Custom Audiences feature. With regards to
Facebook, creating a local group around your company can allow clients to share their
experiences and give new leads an idea of what may be in store for them as homebuyers.

3. SEGMENTING YOUR LEADS TO GAIN INSIGHT INTO YOUR DATABASE
While most of the people who receive your newsletters and other promotional emails are
already existing leads in your system, organizing them by various criteria will provide insight
into your database as well as help with lead generation. This is where lead segmentation
comes in. A few criteria by which you can segment your leads can include:
How “hot” or “cold” they are (how much they interact with your content, site, social media,
etc)
Demographics (or better yet) by buyer personas
Specific behaviors ranging from singing up for your mailing list to downloading a particular
e-guide
Armed with this knowledge, you can tailor all elements of your outreach for your segments:
emails, educational materials, and the nature and frequency of contact with your clients.
While hot leads may need a more personalized nudge to get them on their way, cold leads
may be better left on an email drip. By investing your marketing resources wisely on those
most likely to purchase through segmenting, you’ll reap greater benefits while saving energy
or time.
DEVELOPING AN EFFECTIVE VIDEO MARKETING STRATEGY
Did you know that 73% of homeowners say they are more likely to list with a real estate
agent who offers to create a video for them? At the same time, only 4% of agents put their
listings on YouTube. According to MarketingSherpa, videos attract two to three times as
many visitors to an agent’s site, and doubles the amount of time they spend there.
Good thing there are plenty of ways to incorporate video into a marketing strategy:
Client interviews
Q&A live streams
How-to and general information videos
Agent profiles
Yearly reviews
Videos of local community events (which we will be discussing at length soon).

4. COMMUNITY SERVICE TO ESTABLISH LOCAL PRESENCE
As mentioned, staying on top of community events is a great way of attracting attention to a
realtor’s site and social media pages. But sometimes that isn’t enough, so further
involvement in your community is a great way to establish yourself as a local presence while
creating a positive reputation around your name.
Ultimately an agent can benefit considerably from getting to know the neighborhoods in
which they work and sell and establishing their local presence.
CREATE CONTENT TO CONSTANTLY ENGAGE YOUR SUBSCRIBED LEADS
What type of content is most effective when it comes to engaging your subscribed leads?
We came up with the 3 best ways, each focused on covering different types of information
you can get out to your leads!
NEWSLETTER
A newsletter is likely the first thing that comes to mind when you think of real estate
reading material. This can be an excellent way of getting information out regularly to
subscribed leads, offering insight on interest and mortgage rates alongside your best
listings.

5. COMMUNITY MAGAZINE
A community magazine can include information on upcoming events alongside helpful real
estate information and industry statistics!
BLOGGING
This is a solid digital resource which can be integrated as a page of your website easily. No
matter the medium, the goal is to provide information that provides prospects with valuable
insight on buying or selling a home in your market with a personal touch.
PERSONALIZING EXCELLENT CUSTOMER SERVICE
One of the most powerful marketing tools for a real estate agent is a focus on providing the
best customer service possible. This begins at the very first step of the buyer’s journey.
Offering a free consultation or quote is a great way to build your potential client list, and it’s
your job to make the process of reaching out as easy as possible for prospects.
Whether digitally, over the phone, or in person, showing them your level of investment in
providing them with a personalized experience is a great way to generate further interest
and encourage them to take the next step towards making a decision. In the long term, this
will help you build up your reputation as satisfied clients will contribute positive reviews and
references.