In this presentation, a prominent event planner from the United States outlines strategies that might help anyone become a great event planner. For further information, please contact Tyler Matkowski.

1. H O W T O B E C O M E A
S U C C E S S F U L E V E N T P L A N N E R
T Y L E R M A T K O W S K I

2. Event planning, often known as Event
Marketing, is a straightforward concept:
It is an event created to raise
awareness, introduce a brand, generate
P.R., gives an experience, or just provide
a stage for people to enjoy — perhaps a
commemoration of some type.
According to Tyler Matkowski, it is not
easy to organize an event, there are
hundreds of various kinds of events,
with them billions of hurdles, and it will
be your Job as an event designer to
blaze past these obstacles, barely
breaking a sweat.

3. M I S S I O N An event would be if someone
approached you to set up a
conference with a small number of
people in a private room at a
restaurant.
This event would be if someone
wanted to host anything at their
house, such as a dinner party.
An event is any gathering of people in
one place at a specified time to
exchange views and ideas or to
commemorate a historical event. This
might be a tiny gathering or a massive
one.

4. We could go on, but I’m presuming
you realize that there seem to be
millions of classifications and needs
depending on the event.
As an Event Organizer, you should
be highly detail-focused and have
excellent memory recall. If you lack
attention to detail and have
problems remembering the
fundamentals, this is not your
vocation.

5. Again, these are only a few
characteristics, but it is critical to
recognize that an Event Organizer is not
just someone. A good, solid Event
Organiser possesses specific features
and attributes, and you can typically tell
a good Event Organizer a mile away.
They have endless energy and can
repeat parts and information at the drop
of a dime, and if they can’t, they have
their trusty binders with notes, all
preserved and fitted in place so they
may pull them out anytime they need
them. The organization is essential here;
without it, you will struggle to be a great
event designer.

6. Let me give you an example and
reintroduce you to Client A. Client A
wishes to attend a significant expo
where future items will be displayed to
obtain sales for the year and present
their cutting-edge technology.
Many people confuse Event Planning with Event Marketing.
They are alluding to an Activity that is part of their broader
marketing strategy and plan. For example, suppose a
corporation intends to sell 50,000 items in one year and
believes it can sell 10,000 at a specific tradeshow. In that
case, it is the Event Planner’s responsibility to deliver
successful Event Marketing tactics to ensure this target is
feasible.

7. T H A N K Y O U