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Blogging for Business
Slide deck for today's presentation at the Kelowna Chamber of Commerce. Blogs are like puppies - cute but you have to train them and take care of them. In the end it's all worth it! Please find it embedded in my blog post: http://businessbluebird.com/blogging-for-business/
Blogging for Business
- 1. Blogging for Business PRESENTER: Frithjof Petscheleit September 2014
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- 5. Easy to get Cute Fun Something to talk about businessbluebird.com 5
- 6. A lotof work Need Time Need attention businessbluebird.com 6
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- 8. Should We Blog? My Customers don’t read blogs I don’t have time businessbluebird.com 8
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- 10. Blogging Benefits EstablishTrust • Provide content your audience wants and needs • Show your knowledge • Authority • Public Relations • Build Relationships businessbluebird.com 10
- 11. What to writeabout? • What you know and they don’t • What you have access to and they don’t • Original is not required (but stealing is wrong) • Background information • Case studies • Industry trends • Answer Questions • Watch others in your niche • News • Backstage stories • ….. businessbluebird.com 11
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- 13. Search Engine Optimization • Readers First • Honour your content by optimizing to be found • Content – Consistent – Fresh – Relevant businessbluebird.com 13
- 14. Search Engine Optimization • Algorithms change • Beware of Black Hat SEO • Use PPC wisely • Quality content! businessbluebird.com 14
- 15. Google Results –robots and people businessbluebird.com 15
- 16. Where does yourblog live? Blog Site Search Blog site Search businessbluebird.com 16
- 17. Blogging Benefits WebsiteTraffic • Keywords • 1post = 1url = authority = ranking • Quality Traffic businessbluebird.com 17
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- 19. Blogging Benefits Leads • Convert visitors to customers • Calls to action businessbluebird.com 19
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- 21. Blogging Benefits Longterm content • Answer Questions • Reference library • Keeps on giving businessbluebird.com 21
- 22. Align your contentwith your business businessbluebird.com 22
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- 24. Blogging Benefits Explain • Display a multifaceted business • Introduce new products • Show and tell businessbluebird.com 24
- 25. Make it interesting! Scannable Embed Shareable businessbluebird.com 25
- 26. 5 Awesomely EasyWays to Make More People Read Your Blog businessbluebird.com 26
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- 28. Blogging Benefits Listenand learn • Ask questions • Learn from your audience • Market research businessbluebird.com 28
- 29. Make sure Build a website around your blog 100% control Easy to update Responsive design businessbluebird.com 29
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- 31. 100% Control! •Own vs rent • Access to 100% of the pages • Logins for – Website – Hosting • C-Panel • FTP – URL businessbluebird.com 31
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- 33. BlueBird Business Consulting Services around Websites Fix my WordPress New Websites Learn WordPress Content creation businessbluebird.com 33
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