Blogging for Business 
PRESENTER: Frithjof Petscheleit 
September 2014
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Easy to get 
Cute 
Fun 
Something to talk 
about 
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 A lot of work 
 Need Time 
 Need attention 
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Should We Blog? 
My Customers don’t read blogs 
I don’t have time 
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Blogging Benefits 
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Blogging Benefits 
Establish Trust 
• Provide content your audience 
wants and needs 
• Show your knowledge 
• Authority 
• Public Relations 
• Build Relationships 
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What to write about? 
• What you know and they 
don’t 
• What you have access to 
and they don’t 
• Original is not required (but 
stealing is wrong) 
• Background information 
• Case studies 
• Industry trends 
• Answer Questions 
• Watch others in your niche 
• News 
• Backstage stories 
• ….. 
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Blogging Benefits 
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Search Engine Optimization 
• Readers First 
• Honour your content by 
optimizing to be found 
• Content 
– Consistent 
– Fresh 
– Relevant 
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Search Engine Optimization 
• Algorithms change 
• Beware of Black Hat SEO 
• Use PPC wisely 
• Quality content! 
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Google Results – robots and people 
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Where does your blog live? 
Blog 
Site 
Search 
Blog 
site 
Search 
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Blogging Benefits 
Website Traffic 
• Keywords 
• 1post = 1url = authority = ranking 
• Quality Traffic 
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Blogging Benefits 
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Blogging Benefits 
Leads 
• Convert visitors to customers 
• Calls to action 
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Blogging Benefits 
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Blogging Benefits 
Long term content 
• Answer Questions 
• Reference library 
• Keeps on giving 
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Align your content with your business 
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Blogging Benefits 
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Blogging Benefits 
Explain 
• Display a multifaceted business 
• Introduce new products 
• Show and tell 
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Make it interesting! 
Scannable Embed Shareable 
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5 Awesomely Easy Ways to Make More 
People Read Your Blog 
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Blogging Benefits 
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Blogging Benefits 
Listen and learn 
• Ask questions 
• Learn from your audience 
• Market research 
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Make sure 
 Build a website around your blog 
 100% control 
 Easy to update 
 Responsive design 
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100% Control! 
• Own vs rent 
• Access to 100% of the pages 
• Logins for 
– Website 
– Hosting 
• C-Panel 
• FTP 
– URL 
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BlueBird Business 
Consulting 
Services around Websites 
Fix my WordPress New Websites Learn WordPress Content creation 
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Questions 
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Blogging for Business