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Irma ylikangas case wintersports 17052017

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Case Winter Sports by Irma Ylikangas, HBH

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Irma ylikangas case wintersports 17052017

  1. 1. CASE: WINTER SPORTS/ ICE ARENAS KNOW-HOW FROM FINLAND IrmaYlikangas Senior Business Advisor
  2. 2. Helsinki metropolitan is one of the fastest growing regions in EuroPE. Picture © Jussi Hellsten / Visit Helsinki
  3. 3. HELSINKI BUSINESS HUB WE ENABLE Chinese companies to establish their businesses in Helsinki. Chinese companies to find world-class technologies and best export partners from Helsinki.
  4. 4. STEP 1 WHAT IS THE CUSTOMER NEED ?
  5. 5. EQUIPMENT COACHING SMART BUILDINGS INFRA WINNERS OF THE BEIJING WINTER OLYMPICS 2022
  6. 6. STEP 2 CREATE THE IMAGE OF THE WINTER SPORTS KNOW-HOW.
  7. 7. The winter sports know-how is embedded in our society.
  8. 8. FINLAND’S WINTER OLYMPIC MEDALS 8 42 5662
  9. 9. 9 Photo: Pasi Mennander,Finnish Ice Hockey Association Photo: Pasi Mennander,Finnish Ice Hockey Association ICE HOCKEY – THE MOST POPULAR SPORT IN FINLAND
  10. 10. ICE HOCKEY – THE MOST POPULAR SPORT IN FINLAND HOBBY FOR 4 % FINNS 72 176 REGISTERED PLAYERS 430 CLUBS 3036 TEAMS 40 000 GAMES PLAYED IN ONE SEASON 2237 REFEREES & LINESMEN 260 ICE RINKS 6 OLYMPIC MEDALS 12 WORLD CHAMPIONSHIP MEDALS
  11. 11. HARTWALL ARENA FINLAND HAS 260ICE RINKS Population 5,5 mil CHINA HAS about 90ICE RINKS Population 1,4 bil
  12. 12. STEP 3 CREATE THE IMAGE OF THE TOTAL SOLUTION - DEFINE YOUR OWN OFFERING WITH PARTNERS
  13. 13. QUALITY ICE HOCKEY REQUIRES QUALITY SPORTS ARENAS. Photo: Pasi Mennander,Finnish Ice Hockey Association 13
  14. 14. Unique design Everything starts from design. The best buildings have flexible, creative & multiuse spaces and are designedtogether with future users.
  15. 15. clean Indoor air World class air purification solutions are available for winter sport arenas, We spend 90 % of our time indoors – indoor air makes a difference.
  16. 16. Sustainable & energy efficient buildings Our expertise is demonstrated e.g. by increasing use of renewable energy, by using environmentally friendly refrigerants for cooling and by adjusting the use of lights according to the availability of the natural light.
  17. 17. HARTWALL ARENA, HELSINKI Picture © JOKERIT.COM
  18. 18. HARTWALL ARENA, HELSINKI Picture © JOKERIT.COM FIRST PRIVATELY OWNED MULTIUSEARENA IN EUROPE CREATED REVEUE FROM DAY 1 SPORTS 51% CONCERTS18% OTHERPUBLIS EVENTS 20% CORPORATE EVENTS 11%
  19. 19. GARDEN HELSINKI BY 2020 Picture © Arkkitehtuuritoimisto B&M Oy
  20. 20. GARDEN HELSINKI Picture © Arkkitehtuuritoimisto B&M Oy THE WORLD’S MOST MDERN & ECOLOGCIAL MULTIUSE ARENA CREATING NEW CITY CULTURE INITIATED BY THE ICE HOCKEY TEAM HELSINKI IFK SPORTS ARENA HOTEL& RESRAURANTS RETAILS & SERVICES HOUSING
  21. 21. STEP 4 SPECIAL MARKET INFORMATION TO BE USED TO STRENGHTEN THE MESSAGE. #1 LANGUAGE: CHINESE #2 COOPERATION IN COUNTRY & CITY LEVEL
  22. 22. Xi Jinping, President of the People's Republic of China met with Sauli Niinistö, President of the Republic of Finland in April 2017. The two presidents made a Joint Declaration where both sides commit to promote the exchanges in winter sports and the cooperation in the organization of the Olympic Games.
  23. 23. THANK YOU Irma Ylikangas Senior Business Advisor irma.ylikangas@hbh.fi +358 407497132

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