Case Winter Sports by Irma Ylikangas, HBH

1. CASE: WINTER SPORTS/ ICE ARENAS
KNOW-HOW FROM FINLAND
IrmaYlikangas
Senior Business Advisor

2. Helsinki metropolitan is one of the fastest
growing regions in EuroPE.
Picture © Jussi Hellsten / Visit Helsinki

3. HELSINKI BUSINESS HUB
WE ENABLE
Chinese companies to establish
their businesses in Helsinki.
Chinese companies to find
world-class technologies and
best export partners from
Helsinki.

4. STEP 1
WHAT IS THE
CUSTOMER NEED ?

5. EQUIPMENT
COACHING
SMART
BUILDINGS
INFRA
WINNERS
OF THE BEIJING
WINTER
OLYMPICS
2022

6. STEP 2
CREATE THE IMAGE
OF THE WINTER
SPORTS KNOW-HOW.

7. The winter sports know-how is
embedded in our society.

8. FINLAND’S WINTER OLYMPIC MEDALS
8
42 5662

9. 9
Photo: Pasi Mennander,Finnish Ice Hockey Association
Photo: Pasi Mennander,Finnish Ice Hockey Association
ICE HOCKEY –
THE MOST POPULAR SPORT
IN FINLAND

10. ICE HOCKEY –
THE MOST POPULAR SPORT IN FINLAND
HOBBY FOR
4 %
FINNS
72 176
REGISTERED
PLAYERS
430
CLUBS
3036
TEAMS
40 000
GAMES PLAYED
IN ONE
SEASON
2237
REFEREES &
LINESMEN
260
ICE RINKS
6
OLYMPIC
MEDALS
12
WORLD
CHAMPIONSHIP
MEDALS

11. HARTWALL ARENA
FINLAND HAS
260ICE RINKS
Population 5,5 mil
CHINA HAS
about 90ICE RINKS
Population 1,4 bil

12. STEP 3
CREATE THE IMAGE
OF THE TOTAL SOLUTION
-
DEFINE YOUR OWN
OFFERING WITH PARTNERS

13. QUALITY ICE HOCKEY REQUIRES
QUALITY SPORTS ARENAS.
Photo: Pasi Mennander,Finnish Ice Hockey Association
13

14. Unique design
Everything starts from design.
The best buildings have flexible, creative &
multiuse spaces and are designedtogether with
future users.

15. clean Indoor air
World class air purification solutions are available for
winter sport arenas, We spend 90 % of our time indoors –
indoor air makes a difference.

16. Sustainable & energy efficient buildings
Our expertise is demonstrated e.g. by increasing use of
renewable energy, by using environmentally friendly
refrigerants for cooling and by adjusting the use of
lights according to the availability of the natural
light.

17. HARTWALL ARENA, HELSINKI
Picture © JOKERIT.COM

18. HARTWALL ARENA, HELSINKI
Picture © JOKERIT.COM
FIRST
PRIVATELY OWNED
MULTIUSEARENA
IN EUROPE
CREATED
REVEUE FROM
DAY 1
SPORTS 51%
CONCERTS18%
OTHERPUBLIS
EVENTS 20%
CORPORATE EVENTS
11%

19. GARDEN HELSINKI BY 2020
Picture © Arkkitehtuuritoimisto B&M Oy

20. GARDEN HELSINKI
Picture © Arkkitehtuuritoimisto B&M Oy
THE WORLD’S MOST
MDERN & ECOLOGCIAL
MULTIUSE ARENA
CREATING
NEW
CITY CULTURE
INITIATED BY THE
ICE HOCKEY
TEAM
HELSINKI IFK
SPORTS ARENA
HOTEL&
RESRAURANTS
RETAILS &
SERVICES
HOUSING

21. STEP 4
SPECIAL MARKET INFORMATION
TO BE USED TO STRENGHTEN THE MESSAGE.
#1 LANGUAGE: CHINESE
#2 COOPERATION
IN COUNTRY & CITY LEVEL

22. Xi Jinping, President of the People's Republic of China met with
Sauli Niinistö, President of the Republic of Finland in April 2017.
The two presidents made a Joint Declaration where both sides
commit to promote the exchanges in winter sports and the
cooperation in the organization of the Olympic Games.

23. THANK YOU
Irma Ylikangas
Senior Business Advisor
irma.ylikangas@hbh.fi
+358 407497132