1. TRUNG NGUYEN GROUP CORPORATE WEBSITE
Date: 11/07/2014
Primary Rennovate website look and feel to reflect corporate position.
Improve security
CREATIVE CONCEPT & ART DIRECTION
Explore art direction to reflect Trung Nguyen Corporate positioning
Balance between showing Trung Nguyen Corporate values, corporate social actions and commercial promotion
Get ready for a long term planning of building up online coffee community
Cost Breakdown Rates Hours Cost
Creative Director 145 8 1160
Art Director 90 24 2160
3320
DESIGN PHASE
Easy to use (usability)
More consistent navigation and look&feel
Following the big concept
Each page will have the header & footer navigation like homepage
Minimum monitor resolution for the site will be 1024 x 768
Implementing a look and feel based on the target user
Reaching Target Audience
Designs based on HTML5 with minimal to no flash components
Sitemap (proposal)
Cost Breakdown Rates Hours Cost
Homepage
Web Designer 60 16 960
Brands
Web Designer 60 20 1200
News & Events
Web Designer 60 8 480
Investor/ Partner
Web Designer 60 8 480
Other pages (T&C, Contact, Sitemap, Search …)
Web Designer 60 12 720
3840
DEVELOPMENT PHASE
FRONT END
includes
- predominantly HTML5/CSS3
- preloading and optimized for viewing
- creating content management system
- adhere to responsive web design rules for multi-device compatibility
Cost Breakdown Rates Hours Cost
Homepage
Front End Developer 50 20 1000
The No.1 Coffee
Front End Developer 50 2 100
History
Front End Developer 50 2 100
Brands
Front End Developer 50 16 800
News&Events
Front End Developer 50 16 800
Other pages (T&C, Contact, Sitemap, Search …)
Putting into consideration a whole Trung Nguyen digital platforms ecosystem to place Trung Nguyen corporate site as a right strategic
position

2. Front End Developer 50 16 800
Corporate Culture
Front End Developer 50 8 400
Recruitment
Front End Developer 50 8 400
Store Locators
Front End Developer 50 8 400
4800
BACKEND Content Management System
1. General requirements
- Build on Cloud System
- Use Dot Net framework and MYSQL Server DBMS
- Use Sofresh dot Net framework (not open source solution) for maximum security
- Encapsulate all database connection to procedure level (not coding level)
- Authentication and authorisation permission: 4 levels:
System administrator
- Create and manage users' accounts
- Manage content, structure of website
- System configuration
Content administrator
- Include editor permission
- Manage and publish editors'content
Editor
- Edit website's content
- Manage registered users' information
- Export report on their modules
User
- View company's information
- View brand's information
- View information related to company
- Interact through website's utilities
2. System requirements
Modules management (for System Admin)
- View modules structure in each module (The No.1 Coffee, News, Brands …)
- Module management: create, delete, edit, publish
- Allow to configure number of articles displayed in 1 page when viewing 1 module in detail
- Allow to choose an layout for each module (only given layout for each module)
- SEO configuration for each module: title, keyword, description
- Configure how each module is displayed: show in list (section contained many articles, products) or show content detail
- Update image for each module (image format: *.gif, *jpg, png)
- Permission to make some configuration relating to website such as
- Email configuration: update email server supporting sending email automatically
- Default language for user section & admin section
- SEO: configuration relating to supporting SEO: website's title, keyword tag, description tag
- Manage website's visits, cache content time to accelerate user's access speed
- Edit notification email's content: notification when viewers register, viewers forget their password
Update content
- Manage each module's articles
- Searching articles: by languages, time period, modules, keywords, editor
- Create, delete, edit articles (unlimited number of articles)
- Update image, edit article's content, monitor user's comment
- Change the order of articles
- Update articles by 3 language (Vietnamese, English, Chinese)
Content administration

3. - Set schedule of publishing
- Approve/ disapprove publishing information
Statistic & report
Google analytics or alternative solution
Members administration
- Viewers visit website without registration (except for appyling on "Franchise" page, viewers log in to discover other info)
- Validate email adress of users when they register
- Provide admin with some features: member statistic (by province, registered time, list of their birthday, visit frequency)
System permission
- Enable defining role and permissions to access different feature of administration part for each role
- Manage users: searching by their role, keywords; create, delete, edit user's information, reset password
Documentation
- Guideline documents on using administration tools, website system configuration
Cost Breakdown Rates Hours Cost
Back-end Developer 50 80 4000
4000
Code Source File Transition
- 25% Development Cost
Cost Breakdown Rates Quantity Cost
Code Source $8,800 25% $2,200
QA/Testing/Buffer time overruns
- ensuring quality assurance testing on website
- Functional Testing
- Browser compatibility testing
- Security testing
- Load testing
- Cross device testing
Cost Breakdown Rates Hours Cost
QA Analyst 50 60 3000
3000
Technology transfer
- 2 working days of training CMS, Coding System
Cost Breakdown Rates Quantity Cost
Developer 50 16 800
Project Management
- Manage project: timeline, client's feedbacks/revisions, report
Cost Breakdown Rates Hours Cost
Project Management 50 80 4000
Summary
Creative Concepting Total Cost in USD Total Cost (in VND)
Total Cost $3,320 Sub Total $25,960 554,246,000 VND
Discount 15% $3,894 83,136,900 VND
Design Grand Total $22,066 471,109,100 VND
Total Cost $3,840

4. 1USD= 21,350
Development * 50% of Total Cost required within 15 days of signing
Total Cost $8,800
Notes:
Source code - Warranty in 3 years
Total Cost $2,200
- Fixing Bugs if
occur
QA Assurance
Total Cost $3,000
Technology transfer
Total Cost $800
Project Management
Total Cost $4,000
Estimate Approval
Client: Trung Nguyen
Name
Date Signed