TrueCar's monthly report includes TrueCar’s unique Price Flex Score, identifying new cars with the most negotiating room, as well as best deals by Total Incentives, Greatest Percentage below MSRP, Greatest Price Drops and Days in Inventory. Highlights from this report include: • The most negotiable new cars include 2009 Audi Q5 and 2010 BMW 1-series • The 2009 Jaguar XJ has the best incentives offer this month – $19,000 in total • The top 2010 brands with the biggest discounts are Ford, Lincoln, Chrysler, Volvo and Mercedes-Benz • The best day to buy a car within the next 30 days is Black Friday, November 27th

1. Monthly Data Report
November 13th, 2009
The Truth Will Prevail
During the last month, TrueCar acquired actual sales We obtain our data directly from car dealers, respected
transaction data for more than 43% of all new vehicles sold dealer management system (DMS) providers, and
within the United States. We continue to work to grow this well-known data aggregators within the automotive space.
number aggressively. As of October 2009, this represents We also acquire vehicle configuration data, customer and
more than 360,000 vehicles sold nationally in October and dealer incentives data, financing and loan data, vehicle
3.7MM year-to-date. registration an insurance data, and much, much more.
TrueCar is insatiable about data with our goal to find 100% TrueCar believes the greater our informational accuracy, the
of all purchase transactions, even if that means finding the greater benefit we provide to both dealers and consumers.
same transaction multiple times from multiple sources
within the car-buying ecosystem.

2. TrueCar Price Flex Score
2009 Least Flexible Models 2009 Most Flexible Models
Score Make Model Score Make Model
1 Mazda CX-9 99 Audi Q5
3 Mercedes-Benz G-Class 98 BMW 1-Series
5 Mercedes-Benz E-Class 88 Lincoln MKX
7 Mazda 5 84 Hyundai Entourage
9 Mazda Tribute 84 Pontiac G8
15 Audi TT 83 Jeep Commander
15 Toyota Camry 81 Infiniti G37
16 Dodge Avenger 81 Lincoln Navigator
19 Toyota Fj Cruiser 81 Chrysler Aspen
20 Dodge Viper 80 Ford Explorer
2010 Least Flexible Models 2010 Most Flexible Models
Score Make Model Score Make Model
6 Mercedes-Benz G-Class 98 Audi Q5
8 Mercedes-Benz E-Class 94 BMW 1-Series
8 Mazda 5 87 Lincoln MKX
11 Toyota Corolla 84 Lincoln Navigator
11 Mazda Tribute 83 Lincoln MKS
14 Jeep Compass 83 Ford Edge
15 Chrysler PT Cruiser 83 GMC Yukon XL
16 Toyota Camry 82 Audi A5
18 Dodge Avenger 81 Jeep Commander
19 Toyota Tundra 81 Ford Explorer
What is the TrueCar Price Flex Score?
The TrueCar Price Score measures the elasticity of trans- a deal significantly below (or above, if you’re not careful!) the
action price by model. The Price Flex Score calculation TrueCar average transaction price. Below are the 2009 and
dynamically incorporates the factors that effect price 2010 models with the highest and the lowest Price Flex
variance including the model’s transaction price range, Scores. We also show the models with the highest and
current inventory and sales data. A vehicle experiencing lowest Price Flex Score within each vehicle category. The
extremely low inventory and a small range of transaction scores range from 1 to 100. A score of 1 corresponds to the
prices will have a low Price Flex Score. Don’t expect much lowest Price Flex Score and indicates a very small -if any-
of a discount from the TrueCar average transaction price on negotiation power. A score of 100 indicates the highest
a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, meaning there is a big range of transaction
Price Flex Score, however, you have the potential to strike prices for that model.
Monthly Data Report - © 2009 TrueCar, Inc. 1

3. TrueCar Price Flex Score (continued...)
2009 Least and Most Flexible Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible Audi TT (Score: 15) BMW 1-Series (Score: 98)
Coupe Honda Civic (Score: 22) Audi A5 (Score: 79)
Pickup Nissan Titan (Score: 29) Chevrolet Silverado 1500 (Score: 76)
Sedan Mercedes-Benz E-Class (Score: 5) Lincoln MKX (Score: 88)
Sport Utility Mazda CX-9 (Score: 1) Audi Q5 (Score: 99)
Van Mazda 5 (Score: 7) Hyundai Entourage (Score: 84)
2010 Least and Most Flexible Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible Mazda Miata (Score: 22) BMW 1-Series (Score: 94)
Coupe Honda Accord (Score: 23) Audi A5 (Score: 82)
Pickup Toyota Tundra (Score: 19) Chevrolet Silverado 1500 (Score: 78)
Sedan Mercedes-Benz E-Class (Score: 8) Lincoln MKX (Score: 87)
Sport Utility Mercedes-Benz G-Class (Score: 6) Audi Q5 (Score: 98)
Van Mazda 5 (Score: 8) Chrysler Town & Country (Score: 85)
Largest Total Incentives
Top 2009 Models
Rank Make / Model $ Incentives MSRP % Discount From MSRP
1 Jaguar XJ Series $19,000 $94,850 20%
2 Nissan Titan $5,000 $26,950 19%
3 Pontiac G6 $3,500 $19,995 18%
4 Saturn Aura $4,000 $23,375 17%
5 GMC Sierra 1500 $4,000 $25,485 16%
This largest incentives list totals both available consumer and dealer incentives. The incentives are ranked by
largest percent discount off MSRP. Generally, incentives are active throughout the month in which the data report is
released. Though active at the time of the data reports’ release, incentives are subject to change without notice.
Check for updates on the TrueCar price report for each model and with your dealer.
Monthly Data Report - © 2009 TrueCar, Inc. 2

4. Greatest Discounts
Top 2009 Makes
23%
Dodge
Kia
Saturn
19% Hyundai
Chrysler
% BELOW MSRP
15%
How Do I Use This?
11%
The greatest percent below MSRP helps
identify the biggest consumer discounts of
the month. Below, TrueCar ranks 2009 and
2010 vehicles with average transaction
7% prices that comprise the greatest percent
July August September October
off the make or model’s average MSRP.
Top 2009 Makes Top 2010 Makes
Rank Make % Below MSRP Rank Make % Below MSRP
1 Dodge 21% 1 Ford 11%
2 Kia 18% 2 Lincoln 10%
3 Saturn 17% 3 Chrysler 9%
4 Hyundai 15% 4 Volvo 9%
5 Chrysler 15% 5 Mercedes-Benz 8%
Top 2009 Models Top 2010 Models
Rank Make / Model % Below MSRP Rank Make / Model % Below MSRP
1 Dodge Charger 23% 1 Ford F-150 14%
2 Dodge Ram 1500 22% 2 Ford Edge 13%
3 Kia Optima 19% 3 Toyota Tundra 2WD Truck 13%
4 Hyundai Elantra 17% 4 Toyota Yaris 11%
5 Jeep Liberty 17% 5 Chevrolet Malibu 11%
Monthly Data Report - © 2009 TrueCar, Inc. 3

5. Greatest Discounts (continued...)
Top 2009 Models ( by Body Type ) Top 2010 Models ( by Body Type )
% Below % Below
Body Type Model MSRP Body Type Model MSRP
Sedan Dodge Charger 23% Pickup Ford F-150 14%
Pickup Dodge Ram 1500 22% Sedan 2010 Ford Edge 13%
Coupe Mazda RX-8 21% Sport Utility Ford Explorer 14%
Sport Utility Jeep Commander 21% Coupe Toyota Yaris 12%
Van Dodge Grand Caravan 21% Convertible Volvo C70 11%
Convertible Mercedes-Benz CLK-Class 10% Van Chrysler Town & Country 10%
Wagon Suzuki SX4 3% Wagon Hyundai Elantra Touring 8%
Projected Best and Worst Days to Buy a Vehicle
8.0% Nov 27, 2009
PROJECTED AVERAGE DISCOUNT
7.5%
7.0%
6.5%
6.0%
5.5%
5.0%
4.5%
11/16/09 11/20/09 11/24/09 11/28/09 12/02/09 12/06/09 12/10/09 12/14/09
Best Day to Buy a Vehicle
Consumer Tip of the Month November 27th, 2009 (Black Friday)
Average Discount: 7.5%
Our projections for the best and worst day to buy a new
vehicle are rooted in an analysis of historical sales as well
as short term forecasts. Our projections, over the next 31 Worst Day to Buy a Vehicle
days, suggest that the best day to buy a car will be November 16th, 2009
Average Discount: 5.2%
November 27th (Black Friday), and the worst day to buy a
car will be November 16th. Go find those competitive car
dealers... and avoid the malls.
Monthly Data Report - © 2009 TrueCar, Inc. 4

6. Greatest Price Drop Month Over Month
Top Vehicles ( by Body Type )
Body Type Year / Make / Model / Trim $ Drop From Last Month
Sport Utility 2009 Hyundai Santa Fe FWD 4dr Man GLS -$1,457
Sedan 2010 Toyota Yaris 5dr HB Man -$1,034
Pickup 2010 Toyota Tundra 4WD Truck CrewMax 5.7L V8 6-Spd AT Grade -$979
Minivan 2010 Toyota Sienna 5dr 7-Pass Van LE FWD -$380
Wagon 2010 Toyota Matrix 5dr Wagon Man FWD -$280
Coupe 2009 MINI Cooper Hardtop 2dr Coupe S -$200
Convertible 2010 Lexus IS 250C 2dr Conv Man -$10
Top 5 Vehicles
Rank Year / Make / Model / Trim $ Drop From Last Month
1 2009 Hyundai Santa Fe FWD 4dr Man GLS -$1,457
2 2010 Toyota Yaris 5dr HB Man -$1,034
3 2010 Toyota Tundra 4WD Truck CrewMax 5.7L V8 6-Spd AT Grade -$979
4 2009 Lexus LS 460 4dr Sedan RWD -$732
5 2010 Ford Edge 4dr SEL FWD -$653
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in
price month over month. TrueCar also ranks the trims with the overall greatest drop in price month over month.
Monthly Data Report - © 2009 TrueCar, Inc. 5

7. August’s Shortest and Longest Days in Inventory
Industry Wide Average Days to Turn Shortest to Longest ( by Body Type )
for October: 48 Days
Rank Make / Model Days in Inventory
1 Sport Utility 35
Shortest and Longest Days in Inventory
2 Wagon 38
TrueCar ranks the vehicles that spend, on
3 Hatchback 46
average, the shortest and longest days on the
4 Sedan 49
lot before they sell. We rank both by overall
shortest/longest days in inventory as well as by 5 Van 50
category. Vehicles that spend little time in 6 Coupe 60
inventory are in high demand, while vehicles that 7 Pickup 67
spend an extended time in inventory are in low 8 Sport Utility Pickup 69
demand. 9 Convertible 88
2009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Acura MDX 18 1 Saab 9-3 303
2 Toyota Highlander 20 2 Honda Pilot 290
3 Nissan Murano 22 3 Chevrolet Tahoe Hybrid 285
4 GMC Yukon XL Denali 23 4 Cadillac STS 278
5 Toyota Venza 24 5 Ford Mustang 269
6 Nissan Cube 25 6 Mazda 6 250
7 Toyota Highlander Hybrid 29 7 Saturn Aura 234
8 Mazda 5 29 8 Chevrolet Corvette 232
9 Toyota RAV4 32 9 Mazda RX-8 231
10 Honda CR-V 33 10 Lincoln MKS 212
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 BMW M3 3 1 Jaguar XF 63
2 BMW X5 3 2 Lincoln MKZ 58
3 Toyota Highlander 4 3 Lincoln MKX 47
4 Toyota Highlander Hybrid 5 4 Kia Forte 43
5 Nissan Murano 5 5 Mazda 3 41
6 BMW 328I xDrive 5 6 Chevrolet Malibu 40
7 Mini Clubman 6 7 Honda Insight 40
8 Mini Cooper 6 8 Hyundai Sonata 40
9 Toyota FJ Cruiser 6 9 Ford Mustang 39
10 BMW 335I 7 10 Ford Explorer Sport Trac 38
Monthly Data Report - © 2009 TrueCar, Inc. 6

8. Model Year Share
Percent Industry Share of Model Year Vehicles
Model Year Share shows the percentage share of
2009 model year vehicles sold within the last month
46%
versus vehicles of any other model year sold. Gen- 2009 Vehicles
erally, the higher the model year share value, the
54%
higher the discount a consumer can expect to receive 2010 Vehicles
on that given model. It also reflects that dealers are
more likely to cut deals on a 2009 model in order to
make room for a 2010. At this time of the year,
consumers should look for models with a 2009 model
year share of 50% or greater.
Between 2009 and 2010 vehicles, 2010 shares 54% of total sales.
Highest Percentage of 2009 Vehicles Sold Lowest Percentage of 2009 Vehicles Sold
Rank Make / Model % of Sales Rank Make / Model % of Sales
1 Cadillac DTS 98.6% 1 Toyota Corolla 0.5%
2 Chevrolet Cobalt 97.6% 2 Chevy Equinox 1.3%
3 Nissan Altima 97.4% 3 BMW 5-Series 1.5%
4 Mazda MX-5 Miata 97.3% 4 Mercedes E-Class 1.7%
5 Nissan 370Z 97.3% 5 Mazda 3 1.8%
6 Nissan Murano 96.2% 6 Infiniti QX56 1.9%
7 Jeep Grand Cherokee 94.5% 7 Ford Expedition EL 2.2%
8 Audi TT 94.1% 8 Nissan Armada 2.4%
9 Mitsubishi Galant 94.1% 9 Toyota Tundra 2WD Truck 2.8%
10 Mitsubishi Eclipse 93.9% 10 Toyota Yaris 3.0%
Monthly Data Report - © 2009 TrueCar, Inc. 7

9. Appendix
About Us
TrueCar (www.truecar.com) is the authority in new-car marketplace pricing, helping them know how to price their
pricing. It aggregates multiple data sources to show car cars to sell more and gain market share from other dealers.
buyers and dealers how much people actually paid for a Led by a highly experienced team from the automotive and
particular car in their geographic area. It is offered online, technology industries, TrueCar is based in Santa Monica,
free of charge - so anyone can know at any time what is California.
considered a good or great price. Consumers no longer
walk into the dealership only partially informed and fully
suspicious: they walk in knowing exactly the price of a fair
deal. Dealers gain real-time, unbiased information about
Disclaimer
This report and the information contained herein is for your include technical inaccuracies or typographical errors.
noncommercial, personal use on an “as-is, as available” Neither TrueCar nor any of its parents, subsidiaries,
basis and may be used by you for informational purposes affiliates, or their respective partners, officers, directors,
only. TrueCar makes no representations or warranties, employees, or agents shall be held liable for any damages,
express or implied, with respect to the information whether direct, incidental, indirect, special, or consequential,
contained in this report and the results of the use of such including without limitation lost revenues or lost profits,
information, including but not limited to implied warranty of arising from or in connection with your use or reliance on the
merchantability, fitness for a particular purpose, and non- information presented in this report.
infringement. The information contained in this report may
Contact Us
TrueCar Inc.
225 Santa Monica Blvd, 6th Floor
Santa Monica, CA 90401
(800) 200-2000
info@truecar.com
Visit us at www.truecar.com
Monthly Data Report - © 2009 TrueCar, Inc. 8