1. by
Automotive intelligence covering new car prices, best car deals and more.
June 16th, 2010
The Truth Will Prevail
The TrueTrends monthly report includes TrueCar’s unique • Convertibles, wagons and coupes are where the best
Price Flex Score, identifying new cars with the most potential inventory-based discounts will be seen. On
negotiating room, as well as best deals by Greatest average, convertibles are staying in inventory for 65 days,
Percentage below MSRP, Total Incentives, Greatest Price while wagons and coupes are on-lot for 62 days.
Drops and Days in Inventory. Highlights included: Meanwhile, SUVs continue to move off the lots quickly, with
an average inventory stay of 34 days.
• The Greatest Discount section features makes and
models that offer the highest discounts on 2010 and 2011 • The Hyundai Sonata is a potential steal, remaining in
models. inventory at an average of 166 days. However, it will be
tough finding a GMC Terrain, which has an average stay of
• Model year 2010 domestic makes including Chevrolet, 13 days.
Ford, GMC, Chrysler, and Lincoln offer the biggest
discounts. • In this edition we’ve added a new section highlighting
gender differences in female registrations. This new section
• Foreign automakers including Toyota, Honda, Kia, and displays the nine vehicles with the highest percentage of
BMW are offering the biggest discounts on 2011 makes. female registrations along with the pricing and discount
information. All brands have been ranked in order by the
• Wednesday, June 30th will be the day consumers can percentage of female registrations and the percent discount
expect the best buys for the month, with a projected 9.05% possible for that make.
discount from MSRP. In addition, the first half of July will
see steady discounts over 7% with the 4th of July holiday • The brand with the highest percentage of female
providing discounts over 7.5%. registrations was Kia (45.8%), followed by Suzuki (44.2%)
and Mini (43.9%). There were ten total makes with a female
• BMW is leading the way in sales of 2011 models, with percentage over 42%, including Subaru, Hyundai and Volvo,
47.7% of their month’s sales coming on 2011 models. Most which are all brands known for safety and/or value.
of BMW’s offerings are available in 2011 models, including
the 3, 5 and 7 Series, M3, X5, X6 and Z4. • These TrueTrends findings will provide consumers with
the insights necessary to be better prepared before
purchasing their vehicle.

2. TrueCar Price Flex Score
Least Flexible 2010 Models Most Flexible 2010 Models
Score Make Model Score Make Model
1 Audi R8 100 Honda Insight
2 Ford Expedition EL 100 Hyundai Elantra
2 GMC Terrain 99 Mitsubishi Eclipse
4 Chevrolet Equinox 98 Infiniti M35
6 Mercury Mountainer 98 Mazda RX-8
7 Ford Edge 97 Audi A8
7 Infiniti FX35 97 Jeep Liberty
8 Acura MDX 97 Subaru Impreza Sedan
8 Mazda CX-9 95 Chrysler PT Cruiser Classic
10 Lincoln Town Car 90 Volvo C30
Only one model per make was selected for the least and most flexible models.
Least and Most Flexible 2010 Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible Audi A5 (Score: 1) Mitsubishi Eclipse (Score: 99)
Coupe Audi R8 (Score: 1) Volvo C30 (Score: 90)
Pickup Ford Explorer Sport Trac (Score: 15) Toyota Tundra 2WD Truck (Score:94)
Sedan Lincoln Town Car (Score: 10) Honda Insight (Score: 100)
Sport Utility Ford Expedition EL (Score: 2) Jeep Liberty (Score: 97)
Van Toyota Sienna (Score: 19) Volkswagen Routan (Score: 95)
Wagon Volkswagen Jetta SportWagen (Score: 34) Hyundai Elantra Touring (Score: 99)
What is the TrueCar Price Flex Score?
The TrueCar Price Flex Score measures the elasticity of a deal significantly below (or above, if you’re not careful!) the
transaction price by model. The Price Flex Score calcula- TrueCar average transaction price. Here are the 2010
tion dynamically incorporates the factors that affect price models with the highest and the lowest Price Flex Scores.
variance including the model’s transaction price range, We also show the models with the highest and lowest Price
current inventory and sales data. A vehicle experiencing Flex Score within each vehicle category. The scores range
extremely low inventory and a small range of transaction from 1 to 100. A score of 1 corresponds to the lowest Price
prices will have a low Price Flex Score. Don’t expect much Flex Score and indicates a very small -if any- negotiation
of a discount from the TrueCar average transaction price on power. A score of 100 indicates the highest Price Flex
a vehicle with a low Price Flex Score. If a vehicle has a high Score, meaning there is a big range of transaction prices for
Price Flex Score, however, you have the potential to strike that model.
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 1

3. Greatest Discounts
Makes with Greatest Discounts on 2010 Vehicles
15%
Chevrolet
Ford
13%
GMC
Chrysler
Lincoln
% BELOW MSRP
11%
9% How Do I Use This?
The greatest percent below MSRP helps
7% identify the biggest consumer discounts of
the month. Below, TrueCar ranks 2010 and
2011 vehicles with average transaction
5% prices that comprise the greatest percent
February March April May
off the make or model’s average MSRP.
Top Discounts: 2010 Makes Top Discounts: 2011 Makes
Rank Make % Below MSRP Rank Make % Below MSRP
1 Chevrolet 14% 1 Toyota 9%
2 Ford 14% 2 Honda 8%
3 GMC 12% 3 Kia 7%
4 Chrysler 11% 4 BMW 7%
5 Lincoln 11% 5 Volvo 6%
Top Discounts: 2010 Models Top Discounts: 2011 Models
Rank Make / Model % Below MSRP Rank Make / Model % Below MSRP
1 Chevrolet Silverado 1500 21% 1 Toyota Camry 10%
2 Jeep Grand Cherokee 19% 2 Honda Pilot 8%
3 Hyundai Sonata 18% 3 Volvo C70 8%
4 Ford Ranger 17% 4 BMW 7 Series 7%
5 Toyota Avalon 15% 5 Kia Sorento 7%
Top discounts for 2010 Models are based on the top discounts for each brand.
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 2

4. Greatest Discounts (continued...)
Top 2010 Models ( by Body Type ) Top 2011 Models ( by Body Type )
% Below % Below
Body Type Model MSRP Body Type Model MSRP
Pickup Chevrolet Silverado 1500 21% Sedan Toyota Camry 10%
Sport Utility Jeep Grand Cherokee 19% Sport Utility Honda Pilot 8%
Sedan Hyundai Sonata 18% Van Toyota Sienna 8%
Coupe Ford Focus 15% Convertible Volvo C70 8%
Van Kia Sedona 13% Coupe BMW M3 7%
Convertible Chevrolet Corvette 12% Wagon Subaru Outback 5%
Wagon Hyundai Elantra Touring 11% *The pickup category has been purposely excluded due to insu cient
data.
Best Day of the Month to Buy a Car
9.5% June 30th, 2010
PROJECTED AVERAGE DISCOUNT
8.5%
7.5%
6.5% June 22nd, 2010
5.5%
4.5%
6/17/10 6/21/10 6/25/10 6/29/10 7/03/10 7/07/10 7/11/10 7/15/10
Best Day to Buy a Vehicle
Consumer Tip of the Month June 30th, 2010
Average Discount: 9.05%
Our projections for the best and worst day to buy a new
vehicle are rooted in an analysis of historical sales as well
as short-term forecasts. While July 4th is bound to be a Worst Day to Buy a Vehicle
great day for discounts, our projections over the next 31 June 22nd, 2010
Average Discount: 5.99%
days suggest that the best day to buy a car is actually
Wednesday, June 30th, so plan on buying your car before
the July 4th weekend to beat the rush. The worst day to
buy a car will likely be on Tuesday, June 22nd.
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 3

5. Greatest Price Drop Month Over Month
Top Vehicles ( by Body Type )
Body Type Year / Make / Model / Trim $ Drop From Last Month
Sedan 2010 Mercedes Benz S-Class 4dr Sedan 5.5L V8 4MATIC ($1,413)
Convertible 2010 BMW 3 Series 2dr Conv 328i ($1,023)
Sport Utility 2010 Land Rover Range Rover Sport 4WD 4dr SC ($793)
Pickup 2010 GMC Sierra 1500 4WD Crew Cab 143.5” SLT ($688)
Coupe 2010 Volkswagen GTI 2dr HB Man ($274)
Van 2011 Toyota Sienna 5dr 7-Pass Van V6 Ltd FWD ($253)
Station Wagon 2010 Subaru Outback 4dr Wagon H4 Auto 2.5i ($95)
Top Vehicles (overall)
Rank Year / Make / Model / Trim $ Drop From Last Month
1 2010 Mercedes Benz S-Class 4dr Sedan 5.5L V8 4MATIC ($1,413)
2 2010 BMW 3-Series 4dr Sedan 328i xDrive AWD ($1,242)
3 2010 Land Rover Range Rover Sport 4WD 4dr SC ($793)
4 2010 GMC Sierra 1500 4WD Crew Cab 143.5” SLT ($688)
5 2010 Chevrolet Avalanche ($641)
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month.
TrueCar also ranks the trims for unique makes with the overall greatest drop in price from May 7th, 2010 to June 10th, 2010.
Largest Total Incentives for June
Models with Largest Total Incentives
Rank Make / Model Customer Cash Rebate Dealer Cash
1 BMW M6 $0 $12,500
2 Infiniti QX56 $0 $6,000
3 Volvo XC70 $0 $5,000
4 GMC Sierra 1500 $5,000 $0
5 Nissan Titan $5,000 $0
This table shows the highest incentive for each brand ranked. Generally, incentives are active throughout the month
in which TrueTrends by TrueCar is released. Though active at the time of the reports’ release, incentives are subject
to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 4

6. May’s Shortest and Longest Days in Inventory
Industry Wide Average Days in Inventory for May: 50 Days
Shortest to Longest ( by Body Type )
Shortest and Longest Days in Inventory
Rank Make / Model Days in Inventory
TrueCar ranks the vehicles that spend, on
average, the shortest and longest days on the 1 Sport Utility 34
lot before they sell. We rank by both overall 2 Van 47
shortest / longest days in inventory and by 3 Sedan 57
category. Vehicles that spend little time in
4 Pickup 61
inventory are in high demand, while vehicles that
5 Coupe 62
spend an extended time in inventory are in low
demand. 6 Wagon 62
7 Convertible 65
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 GMC Terrain 13 1 Hyundai Sonata 166
2 Toyota Highlander 14 2 BMW 535i 139
3 Audi Q7 14 3 Mitsubishi Galant 137
4 Chevrolet Equinox 14 4 Ford Mustang 135
5 Toyota RAV4 15 5 Toyota Camry 128
6 Hyundai Tucson 15 6 BMW 128i 128
7 Lexus LX570 16 7 Ford F-350 125
8 Mercedes Benz GL350 Bluetec 17 8 Scion xD 114
9 Audi S4 17 9 Honda Pilot 106
10 Subaru Outback 18 10 Jaguar XK8 106
2011 Vehicles: Shortest Days in Inventory 2011 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Mercedes Benz E550C 6 1 Toyota Camry 40
2 Subaru Outback 6 2 Toyota Camry Hybrid 39
3 BMW 535i 7 3 Volvo C70 38
4 BMW X6 7 4 Volvo C30 36
5 Mercedes Benz E350C 8 5 Mercedes Benz SL550 32
6 BMW 335D 9 6 Kia Sorento 31
7 Ford Taurus 9 7 Toyota Sienna 27
8 Toyota Avalon 11 8 Infiniti M37 22
9 Ford Mustang 11 9 Honda Pilot 18
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 5

7. Model Year Share
Percent Industry Share of Model Year Vehicles
2009
1.3%
Model Year Share shows the percentage share of
2010 model year vehicles sold within the last month 2010
versus vehicles of any other model year sold. 89.1%
Generally, the higher the model year share value, the 2011
higher the discount a consumer can expect to receive 89.1% 9.5%
on that given model. It also reflects that dealers are 2010 VEHICLES
more likely to cut deals on a 2010 model in order to
make room for a 2011. At this time of year, many
brand’s model year mix are predominantly comprised
of 2010’s. The makes with the highest percentage of
2010 model year share are Lexus, Mazda, and Jeep.
Between 2009, 2010, and 2011 vehicles, 2010 shares 89.1%
of total sales.
Lowest Percentage of 2010 Vehicles Sold Highest Percentage of 2011 Vehicles Sold
Rank Make % of Sales Rank Make % of Sales
1 smart* 33.8% 1 BMW 47.7%
2 BMW 51.2% 2 Hyundai 35.2%
3 Kia 57.9% 3 Kia 29.2%
4 Hyundai 61.9% 4 Jaguar 28.8%
5 Jaguar 69.2% 5 Toyota 25.8%
Although still early in the year, 2011 model year vehicles started showing up in decent numbers within the last few weeks and already make up 9.5% of
total vehicle sales.
*The smart car has 66.2% of the 2009 model year share.
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 6

8. Gender Differences in Vehicle Registrations
TrueCar’s study was based on over 13 million actual vehicle The brand with the highest percentage of female registrations was Kia
registrations, covering the last two years. Additionally, TrueCar.com (45.8%), followed by Suzuki (44.2%) and Mini (43.9%). There were 10
was able to identify current discount percentages for each of these total makes with female ratio of over 42%, including Subaru, Hyundai
makes and models. and Volvo, which are all brands known for safety and/or value.
In looking at the gender of the name on the registration alone, and not The highest percentage of male registrations included primarily exotics
driver or decision maker, the data shows that more men than women – and truck heavy brands. There were six brands at 10% or less for female
at a rate of 64% to 36% – register vehicles in the U.S., even though registration, including Bugatti (0%), Ferrari (5.6%), Lamborghini (6.5%),
females make up 51% of the U.S. population, according to the U.S. Tesla (9.8%), Aston Martin (9.9%) and Lotus (10%).
Census Bureau.
The discount percents are in reference to the 2010 models.
Models With More Than 50% Female Registration
Make Model MSRP Invoice Average Paid Incentives Discount % Female Registrations
Volkswagen New Beetle $20,540 $19,596 $19,925 none 3.0% 56.1%
Nissan Rogue $21,260 $20,307 $20,048 $1,750 13.9% 53.5%
Hyundai Tucson $20,790 $20,041 $20,281 none 2.4% 53.0%
Volkswagen EOS $34,240 $32,001 $32,497 none 5.1% 53.0%
Volvo S40 $27,050 $25,478 $23,988 none 11.3% 51.9%
Honda CR-V $22,325 $20,836 $21,342 none 4.4% 51.3%
Kia Sportage $21,690 $20,985 $21,731 $2,000 9.0% 50.5%
Toyota RAV4 $24,175 $22,654 $23,153 none 4.2% 50.4%
Nissan Sentra $17,900 $16,749 $16,992 $2,000 16.2% 50.1%
Female Registrations & Discount % by Brand Female Registrations & Discount % by Brand (continued)
Make % Female Registrations Discount Make % Female Registrations Discount
Kia 45.8% 8.3% Chrysler 36.8% 11.0%
Suzuki 44.2% 9.6% Jeep 35.9% 8.5%
MINI 43.9% 3.8% Buick 34.9% 6.2%
Subaru 43.2% 5.2% Lincoln 34.7% 10.9%
Nissan 43.1% 7.4% BMW 34.4% 7.7%
Hyundai 43.0% 10.0% Infiniti 32.9% 7.0%
Honda 42.8% 8.4% Cadillac 32.7% 4.9%
Volvo 42.4% 6.4% Audi 32.0% 5.2%
Lexus 42.3% 8.2% Jaguar 30.2% 6.9%
Mitsubishi 41.5% 6.0% Land Rover 30.1% 5.7%
Mercury 41.4% 10.6% Ford 29.8% 13.8%
Mazda 40.9% 5.9% Chevrolet 28.7% 14.2%
Volkswagen 40.2% 6.5% Dodge 27.0% 7.9%
Toyota 39.6% 9.5% GMC 21.8% 12.2%
Acura 37.8% 8.0% Porsche 18.4% 6.0%
Mercedes Benz 36.9% 9.0%
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 7

9. Appendix
About Us
TrueCar is the authority in new-car pricing. We show car marketplace pricing, helping them price cars for increased
buyers and car dealers how much people actually paid for a sales, and ultimately gaining market share over other
particular car in a specific local area. With TrueCar pricing, dealers. Our innovative new car pricing service is offered
both new car buyers and new car dealers can know at any free of charge on our website at www.truecar.com, on our
time what is considered a good or great price on a new car. mobile site at mobile.truecar.com, and via syndication of our
Consumers no longer need to walk into a dealership tools and pricing data to leading automotive research sites
partially informed and fully suspicious – using TrueCar they throughout the web.
walk in knowing the price of a fair deal. Dealers benefit by
TrueCar’s real-time, unbiased information about
Disclaimer
This report and the information contained herein is for your include technical inaccuracies or typographical errors.
noncommercial, personal use on an “as-is, as available” Neither TrueCar nor any of its parents, subsidiaries,
basis and may be used by you for informational purposes affiliates, or their respective partners, officers, directors,
only. TrueCar makes no representations or warranties, employees, or agents shall be held liable for any damages,
express or implied, with respect to the information whether direct, incidental, indirect, special, or consequential,
contained in this report and the results of the use of such including without limitation lost revenues or lost profits,
information, including but not limited to implied warranty of arising from or in connection with your use or reliance on the
merchantability, fitness for a particular purpose, and non- information presented in this report.
infringement. The information contained in this report may
Contact Us
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Santa Monica, CA 90401
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info@truecar.com
Visit us at www.truecar.com
June 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 8