A curated list of marketing tools specific for the SaaS Marketplace.

1. Advised Marketing Tools
For SaaS Companies
A Curated List by Trevor Hatfield

2. MailChimp
The most simple and intuitive way to automate your email
marketing and send important information to your
customer base. A great tool for automating your
onboarding workfows.
Key Features
Manage multiple lists
A/B testing
Revenue reporting
Google Analytics integration
Mobile-friendly opt-in forms
List segmentation
Autoresponders
Social integration
www.mailchimp.com
Slack
Managing team communication is no easy task, especial-ly
remotely. With Slack you can easily chat with a single
member, the whole team, or a private group. There are a
ton of features, we enjoy the fact that it ties with
Google Drive since we use Google Apps as a team. Also
with a simple slash command /hangout we can setup a
quick Google Hangout for our team to be ready to discuss
the day’s game plan on a voice or video call. There are
many other slash command features as well.
www.slack.com

3. Heap Analytics
There are different ways to setup funnel analytics, but
Heap Analytics makes it simple if you don’t have a
development team. The event visualizer lets you define
analytics events using a simple, point ‘n’ click interface.
People with zero coding knowledge can start tracking
events and generating important metrics instantly.
www.heapanalytics.com
WalkMe
Do you offer free-trials or demos of your product?
For a SaaS company with a high-touch onboarding
process, WalkMe is a great way to eliminate the
additional time in explaining the same functionality over
and over again. It works by allowing you to easily create a
complete interactive walk-through of your product when
customers first sign up for access.
www.walkme.com

4. Trello
Are you spending a lot of time explaining how to
perform tasks to your employee(s)? Trello is a great tool
to organize internal company tasks, and is an easy, free,
and visual way to organize any other important items. It’s
an excellent tool to buy time by systematizing your SaaS
business processes and internal workflows.
www.trello.com
Olark
Easy live chat integration within your SaaS product or
website. Olark offers plans that you can scale as your
customer base grows, since it offers a basic plan that is
free. This is a great reason to give Olark a try and start
offering top notch customer support and/or qualifying
new website leads.
www.olark.com

5. Intercom
Ever curious about how your customers use your
products? Intercom let’s you see customer insights and
view areas of imporovement. Get quality feedback on all
user activity and understand what your users really need.
One of the most important steps in putting together your
customer success strategy.
www.intercom.io
Buffer
Social media can be one of the most important factors in
spreading the good word about your SaaS product. Buffer
helps you manage multiple social media accounts at once.
Quickly schedule content from anywhere on the web,
collaborate with team members, and analyze rich
statistics on how your posts perform. This tool can also
be extremely useful in automating great curated content
through RSS Feeds.
www.bufferapp.com

6. MindMeister
MindMeister is real-time collaboration tool for creating
mind maps. Mind mapping enables you to learn faster,
communicate more efficiently and brainstorm more
effectively. A great tool for organizing your marketing
funnels and creating product usability workflows.
www.mindmeister.com
Qualaroo
Qualaroo helps your SaaS business uncover hidden
customer objections, identify the most valuable features,
and improve the conversion rate of site visitors to leads.
Use the insights gathered to determine what to add,
tweak and test on your website. Identify confusing value
propositions, pricing, or product descriptions, and use
that feedback to determine which areas of your site or
messaging to test next. By using qualitative feedback to
drive your testing and marketing, you’re able to focus on
the improvements most likely to move the needle.
www.qualaroo.com

7. Unbounce
Landing pages for startups are the end-all-be-all of new
visitor acquisitions. It is vital that your landing pages are a
large part of your digital marketing efforts, and with
Unbounce you can now quickly deploy and test your
landing pages with a drag-n-drop building interface, and
many pre-made templates to get you started. A must
have if you currently do not offer landing pages as part of
your marketing strategy for qualifying your leads.
www.unbounce.com
join.me
A better online meetings solution for all. A great solution
for setting up team or customer meetings with instant
screen sharing and powerful meeting tools. Also ties into
Google Calendar to be able to instantly setup a
conference call or screen sharing event.
www.join.me

8. HubSpot
For any SaaS company looking into a full marketing
automation tool, look no further. HubSpot is considered
an all-in-one solution, and though it will not replace all
of the aforementioned tools, it could substitute many of
them. Definitely worth having a look.
Key Features:
Blogging
Landing Pages
SEO Tools
Social Media Management
Website Pages
Calls-to-Action
Email Tracking
Analytics
www.hubspot.com
Salesforce
By using Salesforce, you’re able to track every step of the
sale. From phones calls and emails to working with col-leagues,
everything is tracked in one place, enabling your
sales team to stay on top of every deal and also engage
more effectively with prospective clients. Salesforce is at
the forefront of advancement and it’s product will
integrate with almost any other necessary product.
www.salesforce.com

9. Tools Worth Mentioning
Google Apps for Work
Cost effective cloud-based email with tons of integrations. A top pick for team email
and document sharing.
Google Hangouts
Part of Goolge Apps, but a great tool for quick internal team video and voice calls.
Rapportive
LinkedIn profiles right in your Gmail.
NextCaller
Advanced caller identification software
Outbound
Send an email, mobile push or SMS when your customer doesn’t take the next step.
Chargify
Easily manage your recurring revenue for your SaaS products.
Zendesk
Probably the best options for managing support tickets.