Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (8)
Similar to Final presentation, Trevor Cline
Similar to Final presentation, Trevor Cline (20)
Recently uploaded
Recently uploaded (20)
Final presentation, Trevor Cline
- 1. Olive Garden Digital Marketing Plan 2014
- 2. Target Market Multiple Markets Gathering Oriented Family Oriented Couple Oriented
- 3. Big Idea Contest Draw Attention to Social Media Sites. Consumers talk about their experiences. 3 have a chance to win 30 free meals.
- 4. Goals The main goal for Olive Gardens digital marketing plan is to increase its awareness on its social media sites.
- 5. KPI Key performance indicator would be increased traffic through our social media sites. “liking” our Facebook page, following our Twitter account and and etc.
- 6. Tools and Tactics Facebook used as a communicator between Olive Garden and consumers. Twitter used to peak into the consumers thoughts about our brand, our food, and our service.
- 7. Tools and Tactics continuation… Youtube used to send out creative promotion videos to our consumers. Instagram can be used to show photos of our restaurant to our consumers.
- 8. Mobile Plan Coupon deals will be sent to customers emails and will also be available on social media sites. Customers show us the coupon on their mobile phone to receive discount.
- 9. Budget The cost of social media websites average around $15,000 a month, based off a 1 year would put our cost around $180,000. Other cost for digital marketing average around $3,000 a month, based off a 1 year would put our cost around $36,000. Our total budget would be around $220,000 a year.
- 10. Conclusion 3 Target Markets Overall Goal to increase awareness of brand on social networking sites. Social Media sites: Facebook, Twitter, Youtube and Instagram Big Idea: Contest Overall budget: $220,000 a year