3. Venture from the ordinary.
Experience the difference.
Innovative Diverse Reliable
Deliverance of Quality Service
Community Environment
Experienced Real Estate Advisors
Technologically Advanced
Innovative Promotional Material
Multi-media Guerilla Marketing Services
Creative Sales Strategies
Superior Market Divisions
Single Family Specialists
Expert Condo/Townhouse Sales
Loss Mitigation Advisors
Property Management Services
National Neighborhood Stabilization Program Brokerage
Our Strength Is In Our Quality.
4. Buyer’s are taking a careful look.
…are you?
CONDITION
PRICING MARKETING
LOCATION
Today’s Buyers have a lot of inventory to choose from. We help
evaluate and bring clarity to the structure of selling your property.
Pricing
Price is your gas pedal. You, as the Seller, help determine and dictate
the price after a detailed market overview with your Venture Advisor.
Condition
The overall value of your home starts with the condition of the prop-
erty. The Seller can effectively increase and maintain the value by
protecting and improving the condition. These improvements will be
reflected in the pricing.
Location, Location, Location
A key role in the final evaluation and structure of a successful sale is
the location of your home. The better the location, the higher the
value of your home. Of course, a less sought after location can be
offset by the condition and improvements made to a home which al-
ways increases the value of your home.
Marketing
Marketing is fluid. Our innovative marketing campaign is directed by
your Venture Realty Group Advisor and provides you and your prop-
erty the essential exposure necessary to sell your home as quickly as
possible. Each Advisor provides feedback and information from the
Broker community and prospects to make necessary adjustments as
needed.
5. Effective Pricing Matters.
The most important aspect of selling your home is effectively pricing your
home to be competitive in your market. There are many
disadvantages to pricing your home too high.
Few Number of 5% - 20%
Prospective Buyers Above Value
Above
Moderate Number
Of Prospects Average +/- 4%
Fair Value
Large Number
Of Prospects Below 5% - 20%
Below Value
Over pricing your home will rapidly decrease buyer interest in your home,
as well as letting it stagnate and remain unsold for an extended period.
Long extended times on the market may be perceived as a good indication
that your home may not be properly priced for its location or condition. All
Venture Realty Group Advisors are extremely knowledgeable about the
market and can assist you in deciding on an effective price.
100
90
80
70
Interest In Your Home
60
50
40
30
20
10
0
0 1 3 5 7 9 11 13 15 17
Weeks On Market
6. The Value Of Pricing Effectively.
The longer you wait, the more you lose.
Higher activity and interest in a property is at its highest during the
first several weeks on the market and quickly declines after 5-7 weeks.
The longer you allow your home to stay on the market without taking
effective and accurate measures the less it will sell for.
Percentage Of Original Value
98%
96%
94%
91%
4 8 12 16
Weeks On The Market
So how do you know when its time to change your strategy? NO OFFERS.
Sellers control the Price and the Condition of the home.
Venture Realty Group Advisors control Marketing, Promotion, Showings
and the Negotiation of Offers.
NO ONE can control the Market, the Economy, or Interest Rates.
Don’t:
...list your property just to “see what happens”.
...fool yourself into thinking market trends don’t matter. They do.
Do:
Listen to the experts. We are here to assist you.
List your home effectively so you can get the best price for your property.
7. The Value Of Pricing Effectively.
DID YOU KNOW…?
Reduces
Advertising
Response
Discourages Reduces
Potential offers. Number of
Showings
GREAT REASONS
NOT TO
May limit OVERPRICE Loses Prospect
Financing From signs…
Availability Forever.
“Stale Property” Helps sell
Reputation and de- The
crease in value COMPETITION
8. Venture Realty Group
Listing Syndication Web-based Marketing
98% of all home buyers
begin their search for a new
home online.
Over 38 MILLION home
buyers search the internet
each month for Real Estate
related information.
1 out of 3 Buyers find the
home they ultimately pur-
chase on the internet.
IS YOUR HOME
EVERYWHERE?
With Venture Realty Group
IT WILL BE.
As part of our successful marketing strategy, Venture Realty Group auto-
matically submits your property to one of the largest listing syndication
networks in North America. Your property exposure is maximized through
Venture Realty Group. When you list your home with a Venture Advisor
your property is marketed on the following websites:
9. Venture Realty Group
Advisor Marketing Center
Venture Realty Group makes marketing your property easy and effective.
Each Advisor has immediate and personalized access to a multi-media
marketing platform that allows your property to be showcased in as many
as 2,000 different print applications as well as target demographic cam-
paigns allowing Venture Advisors to send information to a very specific
group of people ranging from age, income, zip code, owner occupants,
tenants, and income brackets.
Your property will never go unseen. We make sure of it.
10. Text On-Demand Technology
Exclusive with Venture Realty Group, this technology is tailored to home
buyers on the go. By simply texting “VENTURE” to our text messaging
system, potential buyers are instantly connected to all the information
provided by our local listing service about your property by either selecting
its location on GPS or entering your property’s address.
Once they receive that message our office is notified and we gain their
contact information so we may follow up with them about your home or
schedule a showing, even if they enter your address wrong.
Here’s how it works :
(Go ahead, try it!)
1) Text VENTURE to 59559
2) A message prompting you to enter
the property address to follow a link
to GPS will be sent to your inbox.
Every property listed with Venture
Realty Group will be provided the text
-on-demand technology. Consumers
doing a drive-by preview will be able
to use this technology to learn more
about the home before going in. Each
time a person uses the text code for
the property their cell phone number
is then sent to the VRG office, never
losing a lead.
13. We Bring More Buyers
Our Comprehensive Marketing Plan Includes:
• Demographic Marketing
• Direct Mail Campaign
• On-line Advertising
• Neighborhood Preview
• Custom Brochures and Flyers
• Custom “Just Listed!” Post Cards
• Email Marketing Campaign to over 8,000 local contacts
• Listing Network Syndication Submission
• Custom “Just Sold!” Post Cards
Combined With Comprehensive Follow Up:
• Follow Up Phone Calls
• Thorough Email Follow Up
• Personal Contact with Buyer and/or Buyer’s Broker
• Lead Generation Technology Follow Up
14. Company Divisions
Each Advisor is different.
That’s why Venture Realty Group offers divisions to enhance each Advisor’s strengths.
Single Family Residential Sales
The critical key piece involved in the sale of a home is developing a solid marketing
strategy tailored specifically to a property. Venture Realty effectively implements
this strategy by having an intimate knowledge of current trends in our local market
and our global Real Estate market as well. Powered by innovation and creativity
Venture Real Estate Advisors embody both the skills and expertise to market your
home to other Real Estate Agents and the right potential buyers to help ensure
each home sells in the shortest amount of time for the maximum price. We pro-
mote and define each home as a unique property to stand out above the rest with
today’s technologies and with our companies’ passion and focus.
Condo/Townhouse Sales Team
Venture Realty Group is any seller’s number one source for all their condominium
and/or townhouse needs. The Condo/Townhouse team at Venture Realty Group
offers our clients the best knowledge, experience, and advice for all buyers and
sellers of condominiums in the local market. Having successfully listed and sold nu-
merous multi-family developments, and having represented nearly 45% of all buy-
ers for those developments, the Condo/Townhouse team is an unmatched source
for all urban living needs.
Loss Mitigation
Venture’s Loss Mitigation Division is dedicated to assisting distressed homeowners
by identifying and implementing the best available option to prevent foreclosure.
Our highly educated Advisors analyze each situation and work with homeowners to
find the appropriate solution, whether it is a loan modification, a repayment plan,
or a short sale agreement.
Neighborhood Stabilization Program
In April of 2009, Venture Realty Group (VRG) responded to a Request for Proposal
by Bernalillo County whose Housing Department had received Neighborhood Stabi-
lization Program (NSP) grant funding and was in search of partners to assist in the
Program. On July 27, 2009, VRG was notified that we were a recipient of this multi-
award four (4) year contract. Bernalillo County has also extended the area of eligi-
bility to the City of Rio Rancho. Venture Realty Group’s Neighborhood Stabilization
Team is looking forward to its work with the County of Bernalillo, and home owners
in both Bernalillo and Sandoval Counties.
15. Venture Realty Group Markets Your Home
• Featured property at www.VentureNM.com
• On-line Listing Syndication Network
• Submission to Southwest Multiple Listing Service (MLS)
• Targeted Email Campaign
• Targeted Print Campaign
• Property Flyers and Brochures
• On-The-Go Phone Technology
• Text On-Demand Information
• Professional Photography
• Exclusive Property Sign
• Open Houses
• Personally Scheduled Showings
• Realtor Tours
• Other Sales Associates
• Repeat Customers
• Personal Referrals
• Bi-monthly Sales Staff Meetings
16. Home Sale Process Made Easy
• Make The Decision To Sell
• Contact a Venture Realty Group Advisor
• Sign Exclusive Listing Agreement
• Determine Your Time Frame
• Determine Your Target List Price
• Implement Effective Marketing Strategy
• Receive Offers
• Accept, or Counter Offer
• Home Inspections, Financing, Etc.
• Mortgage Application
• Remove Contingencies
• Select Title Company
• Mortgage Approved
• Select Closing Date
• Contact Utility Companies
• Pre-Closing Walk Through
• Closing Day
Call A Venture Realty Group Advisor Today To Get Started.
17. VRG Marketing Toolbox
Venture Realty Group’s marketing tool box allows our Advisors to target consumers
through multiple media outlets online, traditional media, and on-the-go technology.
We understand that Real Estate Consumers utilize a variety of different mediums to
access information about Real Estate. We enable our Advisors to reach a wide variety
of consumers through our utilization of available print media, on-line advertising, text
message on-demand, and exposure through new and social media.
Additionally, we provide our Advisors with a comprehensive toolbox of products to ser-
vice you on the back-end through utilizing our in-house array of marketing materials
that include buyer information packages, strategic property marketing, open house
material, and more. Allow Venture to start marketing your property today.
20. 2001 Gold Ave SE Suite 18
Albuquerque, NM 87106
Office (505) 255-5609 | Fax (505) 244-0424
www.VentureNM.com
ALL RIGHTS RESERVED BY VENTURE REALTY GROUP, LLC
The information contained in this package is privileged and confidential, and is intended only
for the use of the individual its been given to and others who have been specifically authorized
to receive such. If the recipient is not the intended recipient, you are hereby notified that any
dissemination, distribution or copy of this information is strictly prohibited. If you have
received this package in error, please immediately notify us by telephone. Thank you.
