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2
4. Producer of high-quality products with health benefits
Located in the heart of the famous Chinese Nanfeng citrus fruit producing region
Proven R&D capability (Agricultural University partnership and MOU with NSW Department of Primary Industry)
Highly regarded R&D facilities
Track record of profitability and growth
Growing sales and market categories- China Market Size:
Beverages = RMB217.5 Bln ($A43 Bln)
Fruit based confection = RMB146 Bln ($A21 Bln)
Snack Food = RMB919 Bln ($A171 Bln)
Strategies to establish business operations in Australia
Experienced board and management
Attractively priced: 3.4 P/E on September 2016 NPAT $8.4m
Investment Highlights
4
5. Investment Highlights
5
MINIMUM MAXIMUM
Capital Raising $7.2m $12.0m
IPO Shares at 30 cents 24.0m 40.0m
Total Issued Shares 120.0m 136.0m
Capitalisation on Listing $36.0m $40.8m
P/E on Sept 2016 NPAT $8.4m 3.4x
March 2017 NPAT of $4.1m
IPO SUMMARY (all $A) ASX : BAH
6. Leading manufacturer of fruit beverages and confections from Nanfeng
Bojun Agriculture Holdings Limited is an Australian company incorporated in NSW
Established April 2006, Jiangxi Province, China founded by Dr Bo ZHU (Executive Director)
Bojun China has 200 employees:
7 senior management officers and 193 production & operational staff
Bojun China has approximately 6,700 square metres of facilities, offices and factories
Partnership with Chinese Academy of Agricultural Sciences, Nanchang University, Jiangxi
Agricultural University and MOU with NSW Department of Primary Industry on various forms of
research and cooperation
Business Overview
6
7. A New High-Tech Enterprise manufacturing products from the “King of Oranges”.
Recognised and leading R&D company in Jiangxi
Company
Established
(April 2006)
Advanced Unit for
Popularization of Science
and Benefiting-farmers’
Award
Leading Enterprise of
Agricultural
Industrialization in
Jiangxi Province
Award
Advanced Civil
Organisation of
Jiangxi Province
Award
National Advanced Unit
for ‘Popularization of
Science, Benefiting-
farmers and Flourishing
the Village’ Award
National Ministry of
Science and
Technology
transformation projects
undertaken
Key new product
plans in Jiangxi
province undertaken
Awarded New
High-tech
Enterprise Status.
Demonstration
Enterprises of Scientific
and Technological
Innovation of Jiangxi
Province Award
94th National (Chengdu)
Sugar and Wine
Commodities Trade Fair
Gold Award
2006 2012 2013 20142007 2009 2010 2015 20162011
Company History - Milestones
7
8. Raw material - “King of Mandarins”
8
Nanfeng mandarin is one of the best varieties of Chinese mandarins;
Specialty region of Jiangxi Province;
Well-known in China and abroad both in the history and because of its
thin skin and few seeds, abundant juice and little residue, golden
yellow fruit color, sour and sweet taste;
It has been listed as one of the designated foods of the ancient courts
and is known as “King of Mandarins”;
Patented fermentation process of the Nanfeng mandarins to create
Boyun’s high quality, unique and much sort after low-sugar fruit based
products; and
The cider vinegar products produced by Bojun are better tasting and
better nutritional value than other fruit cider vinegar in the market
using Nanfeng mandarins.
9. Production and R&D facilities
Patented liquid fermentation technology
“King of Mandarins”
Located in Nancheng County, Jiangxi, China’s source of premium fruit
Bojun's products contain no preservatives, artificial colours and
artificial flavours, which render it competitive in a market where
consumers are increasingly health conscious
9
10. Fruit Snacks Fruit ConfectionPulp Confection
Pumpkin Fruit
Hawthorn Pulp
Magu Jujube Pulp Nanfeng Mandarin Pulp
Magu Mountain Date Pulp
Nanfeng MandarinFresh Strawberry Fruit
Kiwi Fruit Fresh Blueberry Fruit
Gift Box of Fruit Confections
‘Lovely’
Nanfeng Mandarin Fermented
Fruit Beverage
‘Original’
Nanfeng Mandarin Fermented
Fruit Beverage
‘Beautiful’
Nanfeng Mandarin Fermented
Fruit Beverage
‘Handsome’
Nanfeng Mandarin Fermented
Fruit Beverages
Products – Beverages & Confections
10
11. Ingredients – All natural and no additives
11
Certified Healthy Fermented Fruit Beverage Products
In 2014, China Jiangxi Province Science and
Technology Department awarded “Nanfeng mandarins
fermented fruit beverage” as the scientific and
technological achievements of Jiangxi Province in
China.
In 2016, China Jiangxi Province Industry and
Information Commission awarded Nanfeng
mandarins fermented fruit beverage products as a
new product of Jiangxi Province in China.
The fermented fruit beverage products are made by Nanfeng mandarin whose taste is unique
as the raw material, and they are processed through strictly controlled & patented
fermentation and aging processes without adding any artificial colours, flavours or
preservatives.
Nanfeng mandarin fermented fruit beverage products produced by the Company have won
the “China Jiangxi Province Science and Technology Achievement Certificate ” and “China
Jiangxi Province New Product Certificate”.
12. Fibre
Nuclieic Acid
Arginine
Riboflavin
Bojun Healthy Beverages & Snacks
12
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Bo Jun
Beautiful
Coke Coke Life Sunraysia
Juice
Juice Lab Lipton Tea
Carbohydrate Sugar
0
50
100
150
200
250
300
350
400
450
500
Bo Jun
Beautiful
Coke Coke Life Sunraysia
Juice
Juice Lab Lipton Tea
Kilojoules
Bojun low carb no added sugar nutritional profile well
aligned with healthy snacking.
Reduced consumption of sugary drinks means lower intake
of “free sugars” and calories overall, improved nutrition
and fewer people suffering from overweight, obesity,
diabetes and tooth decay1.
Value added complex nutritional profile
1. WHO 11 OCTOBER 2016 GENEVA
Amin
o
Acid
Alkalessence
Selenium Calcium
Proline /
Collagen
Iron
Potassium
Vitamin
s
Vitamin C
Carotine
Amino Acid
GABA
Zinc
Protein
13. Proven R&D
35 patents, including 2 Invention Patents,
10 Utility Model Patents
23 Industrial Design Patents
31 trademarks and
8 copyrights in relation to the content on its packaging bottles.
Jiangxi Agricultural University R&D joint venture to promote fruit tree cultivation and fruit
product processing techniques.
(MOU) with Preshafood Pty Limited and New South Wales Department of Primary
Industries Horticulture Unit to test the suitability of Australian products in the Chinese
market.
Research collaboration between Australian agricultural entities for significant growth,
development opportunities and synergies.
13
14. Well established distribution and marketing channels
City and regional agent distribution agreements
Agents have extensive local market knowledge
Agents responsible for market development and after-sales service
Wholesale quantities
Support for Agents to increase market share and expand to other regions
Sales Model
Product orders are placed
Procurement of raw
produce
Production of beverage
and food products
Distribution and sales to
Agents
14
16. Experienced and Balanced Board
16
Non-executive Chairman
Hon. Andrew Stoner
Executive Director and
Founder
Dr Bo ZHU
Established Jiangxi Bojun Ecological Agriculture Development Co., Ltd in 2006;
Developed the company into a National high-tech enterprise and a leading enterprise in
provincial agricultural industrialization through the integration of production, research,
processing and sales of the Nanfeng mandarin industry;
A senior agronomist, a CPPCC member in Nancheng County, China Citrus Society member,
a member of pomegranate branch of Chinese Society of Horticultural Science and Jiangxi
Horticultural Society;
Has presided and attended more than 20 scientific research projects successively,
obtained 6 awards for scientific and technological advancement, published more than 30
academic papers and authorized over 20 patents;
He has been awarded many titles including “National Star of Entrepreneurship”, “National
science leader” and “National leader for enriching the rural regions”; and
Elected into Innovation and entrepreneurship talent plan of ‘Ten Thousand People’ plan of
the Organization Department of the Central Committee of the CPC.
Experience in listed company governance, commercial law,
financial services and investment management;
Was a member of the New South Wales Legislative Assembly,
representing the electorate of Oxley from 1999 to 2015, Leader of
the Nationals NSW (2003-2014), Deputy Premier of NSW and
Minister for Trade & Investment, Tourism & Major Events, Small
Business, Regional Infrastructure & Services (2011-2014);
He currently holds a number of directorships at companies
including China Diary Corporation Limited (CDC), Global Fortune
Investment Limited (GFI) and Slasherteck Limited; and
MBA
17. Experienced and Balanced Board
17
Non-executive Director and
Company Secretary
Chen Chik (Nicholas) Ong
Former Principal Adviser at the Australian
Securities Exchange in Perth and brings 12 years’
experience in listing rules compliance and
corporate governance. He has overseen the
admission of over 100 companies to the official
list of the ASX;
Currently serves as a director of Tianmei Beverage
Group Corporation Limited (TB8), Jiajiafu Modern
Agriculture Limited (JJF), Global Gold Holdings
Limited, Segue Resources Limited and CoAssets
Limited, and is company secretary to TB8, JJF,
Traditional Therapy Clinics Limited, and Sagalio
Energy Limited; and
MBA
Non-executive Director
Qingfeng ZHANG
Director of the Natural Science Foundation of Jiangxi
Province and the Dean of College of Food Science of Jiangxi
Agricultural University. He is mainly engaged in teaching and
researching on food chemistry, food biochemistry, and
agricultural product processing and storage.
He has published more than 50 academic papers, been
granted 5 patents and is the reviewer of authoritative
academic journals in China, including the Analytica chemical
Acta Journal, European Food Research and Technology
Journal, Food and Fermentation Industries Journal, and
Modern Food Science and Technology Journal.
Associate professor
Executive Director
Zhen YU
Joined Bojun China in 2012 and has since
held the position of Financial Manager
with extensive experience in financial and
operational management in the food and
beverage industry; and
Served as the Financial Manager of
Neijing Huiyuan Beverage and Food
Group Co., Ltd. between 2001 and 2011.
18. Strong start to the year – continued growth
A$M’s 1H2016 1H2017 Change (%)
Revenue 27.0 35.8 32%
Less: Cost of sales (18.9) (26.6) 41%
Gross profit 8.1 9.2 13%
Other income 0.05 0.23 353%
Operating expenses (3.0) (3.0) 0.2%
EBITDA 5.2 6.5 24%
EBIT 5.0 6.3 26%
Financial Highlights – 1H2017
18
19. Financial Highlights
19
22.2
35.6
40.2
44.4
23.2
36.9
41.8
45.9
0
5
10
15
20
25
30
35
40
45
50
FY2014 FY2015 FY2016 1H2017
Net Assets
Total Assets
Unit: A$Ms
CAGR on Total Assets = 19.3%
CAGR on Net Assets = 19.5%
Assets growing
Note: The company’s fiscal year is from October 1st of last year to September 30th of this year.
Revenue & Profit continuing to rise
4.0
6.6 8.4
4.1
19.9
35.4
61.8
35.8
0
10
20
30
40
50
60
70
FY2014 FY2015 FY2016 1HY2017
Net Profit
Revenue
Unit:A$Ms
CAGR on Revenue = 40.5%
CAGR on Net Profit = 32.4%
20. 75
88
97
110
122
129
137
-
20
40
60
80
100
120
140
2010 2011 2012 2013 2014 2015 2016
Unit::::kg
Industry Trends
2010~2016: China's Per Capita Consumption of drinks
Data: ASKCI Consulting Co., Ltd
18.07
22.05
28.00
35.00
0
10
20
30
40
2012 2013 2014 2015
Unit::::RMB one hundred million
Market Size of Fermenetd Fruit Beverage Industry in China Between 2012
and 2015
Data: China Industry Information
network
Rapid growth, and continuing to rise, in both beverages and confection industries
Global1 and local authority concern over rising obesity and diabetes - sugar tax mooted
Rising health consciousness and improved lifestyles
Fermented Fruit beverages growth x1.5 drinks driven by consumer demand for superior health benefits
20
1. WHO 11 OCTOBER 2016 GENEVA - Taxing sugary drinks can lower consumption and reduce obesity, type 2 diabetes and tooth decay
21. Recognised R&D capabilities and Strong IP;
Producer of high-quality products without preservatives, artificial colours or
artificial flavours with health benefits;
Geographical advantage in Nancheng County, Jiangxi, reduced costs;
Bojun China enjoys policy advantages as a high-tech enterprise, reduced taxes;
Growing market where consumers are increasingly health conscious; and
Collaboration with Australian companies and MOU with NSW Department of
Primary Industry with to develop better product and practices.
Competitive Advantage
21
22. Growth Strategies
Increase plant size and capacity
Continue to grow distribution Agents
Greater marketing into distribution channels
New products into new markets
International Expansion
Continued R&D through University partnership
Trade opportunities between Australian companies
New R&D with Australian government research centres
22
Establish
Ecological
Farms
Develop
New
Techniques
Establish
Cold Chain
Logistics
System
Acquire
Australian
Fruit Bases
New Fruits
Strands
/Species from
Aust to China
23. Enhanced brand image: Global recognition on reputable exchange;
Australian company standards and operational rigor supplements brand to create a premium;
Improved liquidity and funding sources: opportunities to expand and develop its business;
Access to Australian market:
Access Australia's agricultural industry, which is well known for its high product
quality and advanced production technology.
Consumers in China have an increased appetite for high-quality and safe
agricultural products.
Australia has a strong reputation in China as a producer of high quality produce; and
Growing trade opportunities between China and Australia to establish a network of cooperation
with Australian companies.
Why ASX?
23
24. Fund market expansion costs;
New underground refrigeration storage unit;
Expansion and upgrades of Bojun China's facilities;
Establish new and additional product lines for new products;
Fund R&D projects and product development projects;
Fund operating expenses for collaborations with other entities and companies;
Commercialise Australian MOU; and
Provide working capital.
Use of Funds
24
25. The Offer
KeyOffer statistics Minimum Subscription Maximum Subscription
Offer Price A$0.30 A$0.30
Totalnumber ofNewShares to be issued 24,000,000 40,000,000
Numberof Shares held byExistingShareholders 96,000,000 96,000,000
TotalnumberofSharesonissueatCompletionoftheOffer 120,000,000 136,000,000
Totalcash proceeds tothe Company from theOffer A$7,200,000 A$12,000,000
Costs of the offer to be paid from the cash proceeds
(estimate)
A$1,561,000 A$2,280,000
Market capitalisation at Completion oftheOffer A$36,000,000 A$40,800,000
25
Offer Timetable
Event/
Lodgement of Prospectus with ASIC
Opening Date
Closing Date
Issue of New Shares
Expected dispatch of Holding Statements
Shares expected to begin trading on ASX
Date
29 August 2017
6 September 2017
27 October 2017
2 November 2017
3 November 2017
6 November 2017
26. Thank you!!!!
Jiangxi Bojun Ecological Agriculture Development Co., Ltd.
Jinshankou Industrial Parks, Nancheng County, Fuzhou City,