1. Death of Demand
A fall after a rise is natural, says “Law of Gravity”.
Similarly demand for a product/ service never remains
constant they keep decline or even can be dead.
Value Creation by Customer Value Foundation
2. Death of Demand is inevitable and companies
must ready themselves for this
BE READY
Value Creation by Customer Value Foundation
3. The general response to death of demand is to
create new products and services so that the
customer can be upgraded or moved to new
products and services. Very often the basic
service is ignored in the quest to upgrade.
No real attempt is made to make the customers
happier or differentiate your selves in the eyes
of the customer. All this leads to rapid
commoditization I wrote this in my
article Decommoditizing Commodities: Add
Value
Value Creation by Customer Value Foundation
4. What you need to do when demand is reducing
or the rate of growth of demand is going down?
CREATE VALUE
&
MAKE MORE MONEY
Value Creation by Customer Value Foundation
5. 1. In making more money by increasing your customer value efforts to
gain loyalty and market share.
2. In making more money by keeping customer rather than loosing
and replacing them.
3. In making your products more worthwhile in the eyes of the
customer versus competitive products
4. In slowing the death of demand and commoditization by adding
value and getting more customers to stick to you
CUSTOMER VALUE
HELPS YOU
Value Creation by Customer Value Foundation
6. Act now, before death
is on you!!!
Value Creation by Customer Value Foundation
