Nintendo is a 120-year-old Japanese video game company. Some of its major products include the Family Computer (Famicom) in 1983, Game Boy in 1989, Nintendo 64 in 1996, and Wii in 2006. The Wii had very strong sales of over 34 million units worldwide within its first two years. Nintendo has a large market share of the video game industry, with the Wii accounting for 48.7% of the market in 2006 compared to 29.7% for Xbox 360 and 21.6% for PS3. Nintendo has succeeded by targeting non-traditional gaming audiences like women and families with products like Wii Fit. A SWOT analysis found Nintendo's strengths are its iconic characters and
