Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Marketing.pptx
1. Name:
“Muhammad Ibrar “
Roll: (5038)
Class: BBA 5th Semester (B) Sec Eve
Group No 3
Topic: Managing Business to Business
Relationships
2. What is Customer Relationship
Management?
CRM is the process of carefully
managing detailed information about
individual customers and all customer
touchpoints to maximize
customer loyalty.
3. Framework for CRM
• Identify prospects and customers
• Differentiate customers by needs and
value to company
• Interact to improve knowledge
• Customize for each customer
4. CRM Strategies
• Reduce the rate of defection
• Increase longevity
• Enhance share of wallet
• Terminate low-profit customers
• Focus more effort on high-profit
customers