1. MERCEDES-BENZ OF BUCKHEAD - ATLANTA, GA | JAN. ‘15 – PRESENT
Sales Leasing Consultant & Product Communications
• Communicate+new+car+and+product+features+to+sales+team+in+order+to+reach+premium,+targeted+customers+which+
resulted+in+30%+more++effec:ve+sales+pitches+and+higher+sales+conversion+rates+within+the+past+8+months.+
• Build+ and+ maintain+ rela:onships+ with+ various+ local+ news+ publica:ons,+ as+ well+ as+ present+ bloggers+ with+ new+
opportuni:es+to+enhance+the+customer+experience+outside+of+the+dealership.+
• Monitor+ +and+moderate+social+media+sites+like+Facebook+in+order+to+interact+and+track+customer+service,+while+
making+it+a+priority+to+respond+quickly+to+what+customers+are+saying.+Social+following+has+increased+by+50%+since+
May+‘16.+
• Con:nuously+work+with+Mercedes+–+Benz+corporate+division+to+strengthen+knowledge+of+new+products,+features,+
accessories,+and+other+assets+that+will+benefit+new+and+exis:ng+customers.++
• Nego:ate+and+close+8+highOclientele+sales+per+month+by+maximizing+the+profitability+of+each+sale+through+the+
introduc:on+of+vehicle+accessories+and+aPermarket+services.+
Product Concierge (ranked top 100 in the nation) | JAN ‘ 13 – JAN ’15
• Encouraged+ new+ business+ opportuni:es+ by+ implemen:ng+ a+ successful+ customer+ and+ prospec:ve+ customer+
tracking+ system+ which+ led+ to+ new+ customer+ insights+ used+ to+ best+ target+ future+ sales+ and+ product+ offering+
selec:on.+
• Ensured+ high+ customer+ sa:sfac:on+ by+ professionally+ gree:ng+ and+ delivering+ vehicles+ to+ customers+ in+ ways+
uniquely+tailored+to+their+personality+and+interests.+
• Assisted+in+developing+marke:ng+and+communica:on+plans+to+drive+business+and+increase+website+visibility.+
BE 100 RADIO: TRIPLE TEAM SPORTS | AUG ‘13 – NOV’14
Sports Radio Host & Producer
• CoOcreator+and+coOhost+of+an+allOfemale+talk+radio+sports+show+for+a+prominent+internet+radio+sta:on,+
Be100Radio.com+where+top+professional+athletes+and+personnel+were+interviewed,+while+integra:ng+a+
fresh+perspec:ve+from+as+a+former+Division+I+athlete.+
COOKERLY PUBLIC RELATIONS- ATLANTA, GA | AUG ‘12 – DEC ’12
PR Intern
• Worked+on+crisis+management+team+with+clients+like+Cancer+Treatment+Center+of+America,++Power+for+Georgians,+
and+Intelligent++Hospital+Systems+help+manage+their+brand+iden::es+and+public+image+
• Pitched+local+and+na:onal+media+outlets,+resul:ng+in+more+than+30+client+media+placements.+
• Built+extensive+media+lists,+wrote+groundbreaking+content,+managed+mul:ple+social+media+pages+and+presented+
new+insights+and+stories+to+senior+level+management+each+week.+
tbgraham1@gmail.com LinkedIn Profile(847) 483-4071
University of Alabama ’12
B.A. Public Relations
tonigraham
experience
achievements
skills
Adobe&Illustrator& Adobe&Photoshop& InDesign& Microso7&Suite&
Organization
Student Spotlight:
Strategy for Success”
Volunteer Opportunities
Leadership Team Development
May, 2014 - Present
Alabama University
All SEC Honors in Track &
Field
2009
Public'rela+ons'professional'with'a'proac+ve'a5tude'and'passion'for'wri+ng,''brand'
management,'strategic'thinking,'risk'management,'and'rela+onship'building!''