Presentation done for a challenge given to us by Mars Italia, on how increment the visibility of their snack food products, especially bite size and bars like M&M's, Twix, Bounty, Snickers and Mars.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
4. Analisi di mercato
• Mercato da 1,3 mld di
euro
• Crescita del +2,3%
• Stagionalità del mercato
occasionale con periodi di
picco nelle festività (Pasqua
e Natale)
• Mercato italiano al 23°
posto:
consumo di 3,7 kg pro
capite. Enorme potenzialità
di crescita.
• Penetrazione 95%
Categoria con altissimo
tasso di penetrazione
• 14,1 acquisti annui
Bassa frequenza
d’acquisto
• Acquisti d’impulso
Tempo medio di
acquisto 31 secondi
27%
31%
22%
20%
Tablet
Shapes Novelties
Praline
Snack Food
Trend confectionary Mercato italiano Dati d’acquisto
5. Dati sul consumatore di snackfood
• Consumatori che non pianificano di voler comprare uno snack
food
• Tendenza in aumento41%
• Casi per cui rappresenta un acquisto dettato puramente
dall’impulso31%
• Casi in cui la scelta viene effettuata nel PDV e non a casa
54%
• Influenza del brand sull'acquisto finale
46%
7. Proposta scaffale (brand)
C a C a C a C aC a C a C a C a
C a C a C a C a C a C a C a C a C a C a C a C a C a C a C a
C a C a C a C a C a C a C a
C a C a C a C a C a C a C a C a C a
C b C b C b C b C b M M M M
M M M M M M
C b C b C b C b C b M M M M
C c C b C b C b C b m M M M
M M M M M M
C a C a C a C a C a C a
M M M M M M
FERRERO 50,0%
MARS 33%
NESTLE 15,6%
CHUPA CHUPS 1,1%
SPAZIO NELLO SCAFFALE (BRAND)
FERRERO 59,7%
MARS 16,1%
NESTLE 8,2%
CHUPA CHUPS 0,4%
VENDITE A VOLUME NEL CLIENTE (BRAND)
8. VENDITE A VOLUME NEL CLIENTE
(PRODOTTO)
BITE
SIZE 23,4%
BARRE 76,9%
SPAZIO NELLO SCAFFALE
(PRODOTTO)
BITE
SIZE 16,7%
BARRE 83,3%
Proposta scaffale (prodotti)
B B B B B B B B B B B B
B B B B B B B B B B B B B B B
B B B
B
B B B B B B B B B B B B B B B
B B B B B B BB B B
B B B
B B
B B B B B B B
B B
B B B
BS BS BS BS BS BS BS BS BS BS BS BS BS BS BS
B B
10. Assortimento attuale e proposta di distribuzione
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 04 50 G LATTE FARCITO 80177609 96% 99% 994.058 1.031.139
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI 10 235 G CACAO CEREALI FACE16 8000500243169 72% 97% 682.712 948.465
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI 01 23.5 G CACAO CEREALI 80310266 76% 97% 683.242 894.701
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI 06 141 G CACAO CEREALI 80050834 95% 96% 829.361 873.365
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 01 43 G CACAO WAFER 80052760 99% 95% 854.412 865.565
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 16 200 G LATTE FARCITO 8000500071083 89% 94% 748.649 840.815
MARS BITE SIZE M&M's M&M's 200 G ARACHIDI 5000159386821 92% 94% 727.026 792.233
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 24 300 G LATTE FARCITO FACE12 8000500111581 71% 94% 557.818 781.427
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 06 258 G CACAO WAFER 3017620694004 80% 92% 602.759 753.992
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 08 100 G LATTE FARCITO 8000500049617 94% 92% 645.585 685.111
COMPETITOR B BARRE KIT KAT KIT KAT 03 124 G CACAO WAFER 40052496 92% 92% 609.069 658.864
COMPETITOR A BARRE KINDER MAXI/RIEGEL KINDER MAXI/RIEGEL 06 126 G LATTE FARCITO 80310167 94% 91% 538.527 573.958
COMPETITOR A BARRE KINDER MAXI/RIEGEL KINDER MAXI/RIEGEL 10 210 G LATTE FARCITO RIEGEL 4008400221021 70% 90% 359.416 517.003
COMPETITOR A BARRE KINDER MAXI/RIEGEL KINDER MAXI/RIEGEL 01 21 G LATTE FARCITO 80050094 76% 89% 385.519 507.134
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 01 39 G CIOCC.BIANCO WAFER 80761761 97% 89% 447.347 463.572
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 03 117 G CIOCC.BIANCO WAFER 8000500121436 89% 88% 345.689 389.256
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 03 129 G CACAO WAFER FACE05 8000500016787 92% 88% 340.428 368.259
MARS BITE SIZE M&M's M&M's 200 G CIOCCOLATO 5900951141638 88% 87% 318.419 359.951
COMPETITOR A BARRE DUPLO DUPLO 07 182 G NOCCIOLE WAFER 8000500164297 91% 83% 315.969 346.340
COMPETITOR A BARRE DUPLO DUPLO 01 26 G NOCCIOLE WAFER 80052357 97% 80% 316.405 326.320
MARS BARRE MARS MARS 270 G CACAO (6 barre) 5000159404235 79% 79% 252.378 318.922
MARS BARRE SNICKERS SNICKERS 200 G ARACHIDI.CARAMELLO (4 barre) 5000159384209 74% 79% 232.855 314.832
MARS BARRE TWIX TWIX 150 G CACAO (3 barre) 5000159461313 88% 77% 270.445 305.986
COMPETITOR C BITE SIZE SMARTIES SMARTIES 03 114 G CIOCCOLATO BOCCON FACE13 40345185 94% 76% 266.121 282.472
MARS BARRE BOUNTY BOUNTY 171 G LATTE (6 barre) 5000159461696 90% 76% 246.894 274.444
MARS BITE SIZE M&M's M&M's 170 G RISO CROCC.SOFFIATO 5000159416177 54% 74% 141.374 262.552
COMPETITOR B BARRE KIT KAT KIT KAT 08 165.6 G CACAO WAFER 7613034898326 77% 72% 201.937 260.888
MARS BITE SIZE M&M's M&M's 100 G ARACHIDI 4011100046283 52% 71% 125.627 240.966
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI NOT DEFINED 107 G CACAO CEREALI 8000500211625 67% 70% 153.615 228.424
COMPETITOR B BARRE LION LION 03 126 G CACAO WAFER 7613032649647 87% 67% 149.162 172.442
COMPETITOR B BARRE KIT KAT KIT KAT 03 16.7 G CIOCC.BIANCO WAFER 7613035512474 83% 62% 140.219 169.371
COMPETITOR B BARRE KIT KAT KIT KAT 03 16.7 G FONDENTE WAFER 7613035510579 79% 54% 124.998 158.611
COMPETITOR B BARRE KIT KAT KIT KAT 01 41.5 G CACAO WAFER 40052410 53% 53% 37.588 71.179
COMPETITOR C BITE SIZE CHUPACHU CHUPACHU CHUPA CHUPS 01 100 G CIOCCOLATO BOCCON 8003440106891 62% 52% 35.689 58.031
DISTRIBUZIONE
ATTUALE
DISTRIBUZIONE
PROPOSTA
VALORE
ATTUALE
ROTAZIONE
PLAYER SEGMENTO BRAND PRODOTTO EAN
• Coincidenza tra Rotazione e Percentuale di Distribuzione
11. Stima del nuovo assortimento
PLAYER SEGMENTO BRAND PRODOTTO EAN ROTAZIONE % DISTRIBUZIONE PRESENTE NELL'ASSORTIMENTO CLIENTE
MARS BITE SIZE M&M's M&M's 200 G ARACHIDI 5000159386821 96.085 77,6 SI
MARS BARRE MARS MARS 270 G CACAO (6 barre) 5000159404235 62.513 49,9 SI
MARS BARRE MARS MARS 180 G CACAO (4 barre) 5000159384186 57.728 39,7 NO
MARS BITE SIZE M&M's M&M's 300 G ARACHIDI 4011100001305 46.394 23,6 NO
MARS BARRE TWIX TWIX 150 G CACAO (3 barre) 5000159461313 44.953 78,0 SI
MARS BITE SIZE M&M's M&M's 100 G ARACHIDI 4011100046283 41.354 44,8 SI
MARS BARRE SNICKERS SNICKERS 200 G ARACHIDI.CARAMELLO (4 barre) 5000159384209 39.563 64,2 SI
MARS BITE SIZE M&M's M&M's 200 G CIOCCOLATO 5900951141638 38.009 69,6 SI
MARS BARRE BOUNTY BOUNTY 171 G LATTE (6 barre) 5000159461696 37.297 73,8 SI
MARS BARRE TWIX TWIX 300 G CACAO (6 barre) 5000159461849 31.426 33,0 NO
MARS BITE SIZE M&M's M&M's 170 G RISO CROCC.SOFFIATO 5000159416177 30.026 49,7 SI
MARS BARRE BOUNTY BOUNTY 285 G LATTE (5 barre) 5000159434539 25.271 8,3 NO
MARS BARRE BOUNTY BOUNTY 57G LATTE (singolo - solo per avancassa) 40111216 23.647 20,6 NO
MARS BITE SIZE M&M's M&M's 125 G ARACHIDI 5000159472531 22.979 11,6 NO
MARS BITE SIZE M&M's M&M's 45 G ARACHIDI (singolo - solo per avancassa) 40111445 22.654 21,1 NO
MARS BARRE MARS MARS 51 G CACAO (singolo - solo per avancassa) 5000159407236 22.264 25,9 NO
MARS BITE SIZE M&M's M&M's 250 G CIOCCOLATO 5000159023283 21.474 8,3 NO
MARS BARRE TWIX TWIX 50 G CACAO (singolo - solo per avancassa) 5000159459228 18.932 25,5 NO
MARS BARRE SNICKERS SNICKERS 50 G ARACHIDI.CARAMELLO (singolo - solo per avancasse) 5000159461122 16.806 11,2 NO
• Aggiunta nell’assortimento dei prodotti mancanti con più alto Tasso di
Rotazione
• Benchmark con prodotti confinanti per definire la nuova Distribuzione
e la nuova Rotazione
12. Nuovo assortimento
• Media tra i valori dei prodotti benchmark
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 04 50 G LATTE FARCITO 80177609 96% 99% 994.058 1.031.139 1.017.853
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI 10 235 G CACAO CEREALI FACE16 8000500243169 72% 97% 682.712 948.465 919.646
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI 01 23.5 G CACAO CEREALI 80310266 76% 97% 683.242 894.701 863.387
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI 06 141 G CACAO CEREALI 80050834 95% 96% 829.361 873.365 841.958
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 01 43 G CACAO WAFER 80052760 99% 95% 854.412 865.565 821.954
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 16 200 G LATTE FARCITO 8000500071083 89% 94% 748.649 840.815 792.306
MARS BITE SIZE M&M's M&M's 200 G ARACHIDI 5000159386821 92% 94% 727.026 792.233 746.375
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 24 300 G LATTE FARCITO FACE12 8000500111581 71% 94% 557.818 781.427 733.189
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 06 258 G CACAO WAFER 3017620694004 80% 92% 602.759 753.992 697.008
COMPETITOR A BARRE KINDER CHOCOLATE KINDER CHOCOLATE 08 100 G LATTE FARCITO 8000500049617 94% 92% 645.585 685.111 633.332
COMPETITOR B BARRE KIT KAT KIT KAT 03 124 G CACAO WAFER 40052496 92% 92% 609.069 658.864 604.634
COMPETITOR A BARRE KINDER MAXI/RIEGEL KINDER MAXI/RIEGEL 06 126 G LATTE FARCITO 80310167 94% 91% 538.527 573.958 523.627
COMPETITOR A BARRE KINDER MAXI/RIEGEL KINDER MAXI/RIEGEL 10 210 G LATTE FARCITO RIEGEL 4008400221021 70% 90% 359.416 517.003 465.104
COMPETITOR A BARRE KINDER MAXI/RIEGEL KINDER MAXI/RIEGEL 01 21 G LATTE FARCITO 80050094 76% 89% 385.519 507.134 451.544
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 01 39 G CIOCC.BIANCO WAFER 80761761 97% 89% 447.347 463.572 411.687
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 03 117 G CIOCC.BIANCO WAFER 8000500121436 89% 88% 345.689 389.256 344.342
COMPETITOR A BARRE KINDER BUENO KINDER BUENO 03 129 G CACAO WAFER FACE05 8000500016787 92% 88% 340.428 368.259 325.485
MARS BITE SIZE M&M's M&M's 200 G CIOCCOLATO 5900951141638 88% 87% 318.419 359.951 311.358
COMPETITOR A BARRE DUPLO DUPLO 07 182 G NOCCIOLE WAFER 8000500164297 91% 83% 315.969 346.340 286.730
COMPETITOR A BARRE DUPLO DUPLO 01 26 G NOCCIOLE WAFER 80052357 97% 80% 316.405 326.320 260.868
MARS BARRE MARS MARS 270 G CACAO (6 barre) 5000159404235 79% 79% 252.378 318.922 252.378
MARS BARRE SNICKERS SNICKERS 200 G ARACHIDI.CARAMELLO (4 barre) 5000159384209 74% 79% 232.855 314.832 248.112
MARS BARRE TWIX TWIX 150 G CACAO (3 barre) 5000159461313 88% 77% 270.445 305.986 236.845
COMPETITOR C BITE SIZE SMARTIES SMARTIES 03 114 G CIOCCOLATO BOCCON FACE13 40345185 94% 76% 266.121 282.472 215.710
MARS BARRE BOUNTY BOUNTY 171 G LATTE (6 barre) 5000159461696 90% 76% 246.894 274.444 208.630
MARS BITE SIZE M&M's M&M's 170 G RISO CROCC.SOFFIATO 5000159416177 54% 74% 141.374 262.552 194.188
COMPETITOR B BARRE KIT KAT KIT KAT 08 165.6 G CACAO WAFER 7613034898326 77% 72% 201.937 260.888 187.789
MARS BITE SIZE M&M's M&M's 100 G ARACHIDI 4011100046283 52% 71% 125.627 240.966 172.013
COMPETITOR A BARRE KINDER CEREALI KINDER CEREALI NOT DEFINED 107 G CACAO CEREALI 8000500211625 67% 70% 153.615 228.424 158.798
COMPETITOR B BARRE LION LION 03 126 G CACAO WAFER 7613032649647 87% 67% 149.162 172.442 115.967
COMPETITOR B BARRE KIT KAT KIT KAT 03 16.7 G CIOCC.BIANCO WAFER 7613035512474 83% 62% 140.219 169.371 104.163
COMPETITOR B BARRE KIT KAT KIT KAT 03 16.7 G FONDENTE WAFER 7613035510579 79% 54% 124.998 158.611 85.406
COMPETITOR B BARRE KIT KAT KIT KAT 01 41.5 G CACAO WAFER 40052410 53% 53% 37.588 71.179 37.588
COMPETITOR C BITE SIZE CHUPACHU CHUPACHU CHUPA CHUPS 01 100 G CIOCCOLATO BOCCON 8003440106891 62% 52% 35.689 58.031 30.254
MARS BARRE MARS MARS 180 G CACAO (4 barre) 5000159384186 0 84% 0 312.454 261.710
MARS BITE SIZE M&M's M&M's 300 G ARACHIDI 4011100001305 0 84% 0 312.454 261.710
13.681.313 14.823.649Totale
NUOVO
VALORE
ROTAZIONE
DISTRIBUZIONE
ATTUALE %
DISTRIBUZIONE
PROPOSTA
VALORE
ATTUALEPLAYER SEGMENTO BRAND PRODOTTO EAN
15. Proposta di Extra Display
Inquadra il QR Code col
telefono per vivere il film
del momento con M&M’s
M&M’s Movies
• Espositore di M&M’s con display touchscreen interattivo
• Inquadramento del QR Code per visualizzare sul telefono
spezzoni e scene del film del momento in stile M&M’s
• Scelta di film di fantascienza e avventura (The Avengers,
Jurassic World 2, Gli Incredibili 2, Venom)
• Posizionamento nelle avancasse
16. • Stampante 3D collegata ad una
fotocamera che scatta una foto
• Creazione di un character a immagine e
somiglianza del soggetto in classico stile
stilizzato M&M’s
• Scelta del colore preferito
• Posizionamento in testata di gondola nel
reparto snackfood
Un character da collezione
Proposta di Secondary Permanent Display
17. • Rappresentazione grandezza naturale di
Dybala e Insigne grazie alle partnership
con Juventus FC e SSC Napoli
• Scelta di giocatori iconici nelle proprie
squadre
• Sfruttamento della cultura calcistica in
Italia per crescere ulteriormente
• Aumento del traffico e della visibilità dello
store
• Curiosità da parte di bambini e
appassionati di calcio
• Espositore M&M’s per favorire l’acquisto
• Posizionamento in avancasse per
massimizzare la visibilità
Proposta di Secondary Permanent Display
Football Characters
18. Why? → Incentivare l’acquisto del prodotto M&M’s 170g riso soffiato
What → Partecipazione al concorso che prevede un weekend nella capitale britannica, con
inclusa visita all’M&M’s store più celebre al mondo
How → Partecipazione grazie all’acquisto dei tre diversi pacchi classici di M&M’s
Proposta di promozione
A Londra con M&M’s
19. Piano delle promozioni
= 4 settimane
P4
«A Londra con M&M’S»
25 Marzo
P6
Avengers
20 Maggio
P7
Jurassic World 2
17 Giugno
P10
Incredibili 2
9 Settembre
P11
Venom
7 Ottobre
«Un character da collezione»
«Football characters»
21. Conclusioni
Trend del mercato in crescita nuovo piano di assortimento
Obiettivo: profitti in aumento del 10% .
Extra e Permanent Display traffico nel PDV e maggiore
visibilità acquisto più frequente
Proposta di promozione incremento delle vendite delle
tre le tipologie di prodotto, in particolare quella del riso soffiato.