The document summarizes information about Springfree Trampolines, including:
- It was designed by a father to be safer than traditional trampolines through innovations like a flexible net and hidden frame.
- It has eliminated 90% of product-related injuries and is now sold in over 15 countries.
- The target customer is an affluent suburban family with 2-3 children aged 6-10 and a household income over $100,000.
2. Core values
We believe kids deserve safe backyard play and we’ve created the
world’s safest trampoline. We know many parents worry about their
kids on a trampoline. Our design provides parents peace of mind
while kids have fun.
3. Invented by a Dad
The Springfree Trampoline was designed by New Zealand engineer
Dr. Keith Alexander, at the University of Canterbury.
After more than 15 years of injury prevention research, the design
was commercialized in 2003 and is now sold in over 15 countries.
US Springfree Retail Store
- Southlake, TX
US Springfree Retail Store
- Frisco, TX
US Springfree Retail Store
- Atlanta, GA
US Springfree Retail Store
- Plano, TX
US Springfree Retail Store
– Seattle, WA
Launch in US and UK
Launch in
Australia and Canada
First Springfree
Trampoline sold in NZ
2014
2005
2010
2012
2014
2015
2003
2004
4. FlexiNet™
No falls to
the ground
SoftEdge™
No pinch-points to
trap toes or feet
Flexible net rods
No metal
poles to hit
Hidden frame
Under the
jumping surface
Rod based system
No dangerous springs
Patented Safety System
Awarded for innovation and excellence
worldwide in trampoline safety
90
eliminated
of product
related
injuries
%
has
5. R79 - $1,549
10’ Compact Round
077 - $1,549
8’x11’ Medium Oval
O92 - $1,799
8’x13’ Large Oval
S113 - $1,999
11’x11’ Large Square
S155 - $2,349
13’x13’ Jumbo SquareSquare
Oval
Our commitment to quality starts at the very beginning. Springfree
manages the procurement of all raw materials, the manufacturing
and the distribution of our products so we can ensure quality every
step of the way.
Round
The Product
6. New Retail ConceptSpringfree Retail Store “We have been most impressed
with the high end quality of
customer they serve…I would
highly recommend considering
Springfree Trampoline within
any retail center.”
David C. Palmer Executive Vice
President Cencor Realty Services.
8. Springfree Family
Parents choose to purchase a Springfree Trampoline for the
safety and fun it provides their children. The Springfree customer
is an affluent, suburban family and can be segmented into three
distinct profiles. Although each profile is unique, they can all be
described as:
The Springfree customer is
an affluent suburban family.
2 -3 children between
ages 6 – 10
College educated,
white-collar professionals
Household Income
of $100,000 +
Leads child centric lifestyle
$
$$
$
$