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Eyewear | Safety Glasses | Optics & Readers | Accessories
company profile
Suntrak Enterprises
3 Bray Avenue
Torrensville SA 5031
(08) 8234 1630
www.suntrak.com.au
“Sunglasses
are not just
a statement
of style, but
a sign of days
well spent.”
Spyros Tsiavlis
“You can
never be
overdressed or
overeducated.”
Oscar Wilde
Since humble beginnings in 1977 Suntrak
Enterprises has used its unwavering commitment to
customer service to grow into one of Australia’s
most respected and trusted sunglasses suppliers.
Steadfast in its desire to build long-term business
relationships, Suntrak Enterprises commits itself
on a daily basis to providing customers with quality
product at the best possible prices.
“Roots”
Spyros and Myra Tsiavlis established Suntrak Enterprises in 1977.
Prior to founding Suntrak Enterprises Spyros was a talented and
driven export manager for VYI Sunglasses. In the 1970’s VYI
Sunglasses was one of the most popular brands in Australia and
Spyros took a huge gamble by going out on his own. Despite the
risk that taking on the big end of town involved, Spyros trusted
that his skills in import/export negotiation and his love of sunglass
fashion would see Suntrak prosper.
Ever-improving market conditions and healthy business practice
ensured Spyros and Suntrak Enterprises would successfully push
through into the 1980’s. In this period Suntrak Enterprises secured
trading terms with numerous South Australian department stores
and Suntrak Enterprises’ good reputation grew.
The company’s strong standing as a market leader in quality,
service and price on a local level resulted in an opportunity
for Spyros to meet with both David Jones and Myer. These
meetings resulted in a fantastic chance to fill some small orders
for David Jones and Myer in South Australia. The initial sales of
Suntrak product at Myer and David Jones exceeded all client
expectations. From these initial successes grew long-term national
business relationships and the Suntrak Enterprises success story
was born.
“Relationships”
Suntrak Enterprises is proud of all the relationships it has formed.
A diverse resume of outlets and brands shows a willingness
to operate in any marketplace and the ability to adapt to
changing styles and customer demands
•	 David Jones
•	Target
•	 Bright Eyes
•	 Suzanne Grae
•	Rivers
•	 Valley Girl
•	 Big W
•	Target
•	 Cancer Council
•	 Table Eight
•	 Sunglass Hut
•	Aldi
•	 Wiggles
•	 Sportscraft
•	 Charlie Brown
•	 Von Dutch
•	 Johnny Dexter
•	AFL
•	FCUK
•	Everlast
•	Pornstar
•	 Myer
•	 Harris Scarfe
•	Collette
“My look is
attainable.
Women can
look like Audrey
Hepburn by flip-
ping out their
hair, buying the
large sunglasses.”
Audrey Hepburn
“Style”
From eccentric and individualistic designs to classic shapes with
unanimous demand, Suntrak Enterprises has the unparalleled
advantage of being able to draw inspiration from decades of
industry experience. Our knowledge is your advantage.
“The difference
between style
and fashion is
quality.”
Giorgio Armani
“Fashions fade,
style is eternal.”
Yves Saint-Laurent
“Diversity”
Strength lies in the fact that not only can Suntrak supply its
customers with the latest in sunglass styles, but an assorted range
of other related eyewear products and services.
Safety Glasses
Work, Health & Safety is important in any workplace. However for
staff in the manufacturing, engineering, agricultural and resources
sectors it is essential. Suntrak Enterprises has supplied high quality
safety eyewear to some of the biggest names in industry and you
can trust that all our products meet the highest of safety standards.
•	 Wurth Australia
•	 Wesfarmers Industrial & Safety
•	MSA
•	 Hagemeyer Electrical Group
•	 BOC Limited
•	 Big W
•	Bristol
Optics & Readers
Suntrak Enterprises can source a great range of optical and
reading glasses. From basic home reading spectacles to
fashionable day-to-day glasses, Suntrak can assist in supplying a
diverse and stylish range for your store at any price point.
Accessories
Suntrak Enterprises has access to a great range of accessories
including watches and bags. Ask us about our accessories range
and how complementing sunglasses with a few simple accessories
can increase profit and boost sales for your business.
Training
We believe it is essential to provide product knowledge to staff. We
can issue training manuals or provide full product training to your
employees. Knowledge is power and an educated employee is a
valuable sales tool.
Suntrak Choices
Suntrak Enterprises has the acquired skill and innate ability to work
together with all segments of the market. From small independent
fashion houses to major retail chains, Suntrak Enterprises can work
with you using Suntrak Choices to produce a customised made
to order range. Suntrak understands that each customer is unique
and this is why we provide Suntrak Choices to cater for all pricing
and style markets.
“Your Business,
Our Business”
“Style is a way to
say who you are
without having
to speak.”
Rachel Zoe
With a lengthy history of commitment to service and quality,
our customers can be safe in the knowledge that Suntrak uses
only the most dependable manufacturers.
Standards
Australian Standards testing is completed on all our products.
Suntrak Enterprises takes Australian Standards testing very
seriously and this is evidenced by a recent and significant
investment in new testing equipment. We vigorously test all
our products prior to distribution and supply samples to all our
customers.
“Quality”
“With my
sunglasses
on, I’m Jack
Nicholson.
Without
them, I’m fat
and 60.”
Jack Nicholson
“why”
We don’t look at our role as just a wholesaler or supplier we see
ourselves as a business partner to our customers. Steadfast in
our desire to build long-term business relationships, we commit
ourselves to providing customers with quality product at the best
possible prices. Our strength is our experience. We are a committed
and customer focussed team with a great history.
•	 We take the time to listen.
•	 We are experienced.
•	 We deliver results.
•	 We learn about your market.
•	 We know style.
•	 We know trends.
•	 We know sunglasses.
“Fashion is
about dressing
according
to what’s
fashionable.
Style is more
about being
yourself.”
Oscar de la Renta

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Suntrak 2015 Company Profile

  • 1. Eyewear | Safety Glasses | Optics & Readers | Accessories company profile Suntrak Enterprises 3 Bray Avenue Torrensville SA 5031 (08) 8234 1630 www.suntrak.com.au
  • 2. “Sunglasses are not just a statement of style, but a sign of days well spent.” Spyros Tsiavlis
  • 3. “You can never be overdressed or overeducated.” Oscar Wilde Since humble beginnings in 1977 Suntrak Enterprises has used its unwavering commitment to customer service to grow into one of Australia’s most respected and trusted sunglasses suppliers. Steadfast in its desire to build long-term business relationships, Suntrak Enterprises commits itself on a daily basis to providing customers with quality product at the best possible prices.
  • 4. “Roots” Spyros and Myra Tsiavlis established Suntrak Enterprises in 1977. Prior to founding Suntrak Enterprises Spyros was a talented and driven export manager for VYI Sunglasses. In the 1970’s VYI Sunglasses was one of the most popular brands in Australia and Spyros took a huge gamble by going out on his own. Despite the risk that taking on the big end of town involved, Spyros trusted that his skills in import/export negotiation and his love of sunglass fashion would see Suntrak prosper. Ever-improving market conditions and healthy business practice ensured Spyros and Suntrak Enterprises would successfully push through into the 1980’s. In this period Suntrak Enterprises secured trading terms with numerous South Australian department stores and Suntrak Enterprises’ good reputation grew. The company’s strong standing as a market leader in quality, service and price on a local level resulted in an opportunity for Spyros to meet with both David Jones and Myer. These meetings resulted in a fantastic chance to fill some small orders for David Jones and Myer in South Australia. The initial sales of Suntrak product at Myer and David Jones exceeded all client expectations. From these initial successes grew long-term national business relationships and the Suntrak Enterprises success story was born.
  • 5. “Relationships” Suntrak Enterprises is proud of all the relationships it has formed. A diverse resume of outlets and brands shows a willingness to operate in any marketplace and the ability to adapt to changing styles and customer demands • David Jones • Target • Bright Eyes • Suzanne Grae • Rivers • Valley Girl • Big W • Target • Cancer Council • Table Eight • Sunglass Hut • Aldi • Wiggles • Sportscraft • Charlie Brown • Von Dutch • Johnny Dexter • AFL • FCUK • Everlast • Pornstar • Myer • Harris Scarfe • Collette “My look is attainable. Women can look like Audrey Hepburn by flip- ping out their hair, buying the large sunglasses.” Audrey Hepburn
  • 6. “Style” From eccentric and individualistic designs to classic shapes with unanimous demand, Suntrak Enterprises has the unparalleled advantage of being able to draw inspiration from decades of industry experience. Our knowledge is your advantage. “The difference between style and fashion is quality.” Giorgio Armani
  • 7. “Fashions fade, style is eternal.” Yves Saint-Laurent “Diversity” Strength lies in the fact that not only can Suntrak supply its customers with the latest in sunglass styles, but an assorted range of other related eyewear products and services. Safety Glasses Work, Health & Safety is important in any workplace. However for staff in the manufacturing, engineering, agricultural and resources sectors it is essential. Suntrak Enterprises has supplied high quality safety eyewear to some of the biggest names in industry and you can trust that all our products meet the highest of safety standards. • Wurth Australia • Wesfarmers Industrial & Safety • MSA • Hagemeyer Electrical Group • BOC Limited • Big W • Bristol Optics & Readers Suntrak Enterprises can source a great range of optical and reading glasses. From basic home reading spectacles to fashionable day-to-day glasses, Suntrak can assist in supplying a diverse and stylish range for your store at any price point. Accessories Suntrak Enterprises has access to a great range of accessories including watches and bags. Ask us about our accessories range and how complementing sunglasses with a few simple accessories can increase profit and boost sales for your business. Training We believe it is essential to provide product knowledge to staff. We can issue training manuals or provide full product training to your employees. Knowledge is power and an educated employee is a valuable sales tool.
  • 8. Suntrak Choices Suntrak Enterprises has the acquired skill and innate ability to work together with all segments of the market. From small independent fashion houses to major retail chains, Suntrak Enterprises can work with you using Suntrak Choices to produce a customised made to order range. Suntrak understands that each customer is unique and this is why we provide Suntrak Choices to cater for all pricing and style markets. “Your Business, Our Business” “Style is a way to say who you are without having to speak.” Rachel Zoe
  • 9. With a lengthy history of commitment to service and quality, our customers can be safe in the knowledge that Suntrak uses only the most dependable manufacturers. Standards Australian Standards testing is completed on all our products. Suntrak Enterprises takes Australian Standards testing very seriously and this is evidenced by a recent and significant investment in new testing equipment. We vigorously test all our products prior to distribution and supply samples to all our customers. “Quality” “With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60.” Jack Nicholson
  • 10. “why” We don’t look at our role as just a wholesaler or supplier we see ourselves as a business partner to our customers. Steadfast in our desire to build long-term business relationships, we commit ourselves to providing customers with quality product at the best possible prices. Our strength is our experience. We are a committed and customer focussed team with a great history. • We take the time to listen. • We are experienced. • We deliver results. • We learn about your market. • We know style. • We know trends. • We know sunglasses. “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” Oscar de la Renta