The document summarizes the top 6 Twitter moments from Wimbledon 2015 so far. They are: 1) Lleyton Hewitt playing his last match at Wimbledon and receiving positive sentiment on Twitter; 2) Heather Watson standing up to online trolls after her match; 3) A bird stealing the spotlight during Novak Djokovic's match; 4) Criticism of the BBC's new "Wimbledon 2Day" program on Twitter; 5) Liam Broady's beard gaining popularity on Twitter after his match; and 6) Dustin Brown's hashtag "#TeamDreddy" and social media presence growing again this year. The document also provides Twitter analytics for each moment.

1. #Wimbledon2015
The Top 6 Twitter Moments (So Far)
@TomStone__
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2. In the midst of brands aligning their
content to halo from the Wimbledon
equity, the beauty of a sporting event
means that organic peaks on social media
are often those that no marketeer can
ever plan for
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3. The Moments
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4. Lleyton Hewitt
A trueWimbledon legend left the
hallowed turn of SW19 for the last time
year.
The 2002Wimbledon Champion Lleyton
Hewitt said Goodbye to his fans for the
last time this year, and naturally the
official channels were all over it.
A potential missed opportunity for a
brand being fellow Australian Nick
Kyrgios’ attempt to see his hero play for
one last time at Wimbledon.
Data
A very positive Topsy sentiment score of 69 in the past 5 days for
the usually polarising Lleyton Hewitt
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5. Heather Watson vs Twitter trolls
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HeatherWatson has often come under
threat from the modern-day keyboard
warrior.
Post her impressive 2nd round victory, she
took to the TV to describe those people
as "cowards thinking they can say
whatever they want on the internet” .
A huge role model for young British
women, marketeers for a brand looking
to shift younger female perceptions could
look to Heather for inspiration.
Data
A spike of an extra 30k organic followers for @HeatherWatson92
on the day of her brilliant effort vs Serena Williams

6. Djokovic and the Blue Tit
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When Novak Djokovic took to the court
to defend hisWimbledon Championship,
he probably assumed that all eyes would
be on him.
Little did he know that a BlueTit would
take centre stage at the beginning of the
match.
A bird feed brand wouldn’t have the
biggest of budgets, but this kind of
talkable news in an obscure field, and
activated properly - brand awareness
would follow.
Data
Just under 150 followers for the ‘official’ Twitter account, not the
same pick up as Broady’s Beard

7. Wimbledon 2Day
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The BBC have been absolutely
pummelled in the first week of
Wimbledon as the cringeworthy
Wimbledon 2Day took to ourTV’s.
Despite using the usually brilliant Clare
Balding, the BBC have been accused of
trying to fix something that actually
wasn’t broken to begin with.
Brands looking to poke fun at something
topical must be licking their lips.
Data
No Twitter account as of yet for the show, however a popular
hashtag of #wimbledon2day for the wrong reasons now delivering
15mil timeline deliveries

8. #BroadysBeard
Liam Broady made a huge impact on the
British public after his courageous debut
singles victory over Marinko Matosevic
in the 1st Round.
This wasn’t the only attraction with
Broady – his superb beard caught the eye
of the nation and quickly the designated
Twitter account followed.
Brand Managers of beard trimmers /
barbers across the land may have just
found their new poster boy.
Data
16% week on week follower growth for @LiamBroady since the
start of Wimbledon. Just over 36k timeline deliveries of
#BroadysBeard.
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9. #TeamDreddy
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For the second year, Dustin Brown took
the UK media by storm with his
appearance atWimbledon.
His brilliant hashtag of #TeamDreddy ,
consistent branding throughout
everything he does and ultimately, a good
tennis player, has meant his social media
stock has risen.
Huge respect to lastminute.com for being
quick off the mark and ensuring their
brand was seen throughout.The stiching
even looking very ‘last minute’ – superb.
Data
Another extra 20k organic followers since the beginning of
Wimbledon for @DreddyTennis .

10. Predictions..
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11. © React Marketing

12. Thank you!
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@TomStone__